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Denise Lauro

Manager, Targeted Attendee Acquisition & Buyer Programs - BuildingsNY/IEX USA/Aluminum USA

Senior Accounts Manager at New Haven Biz

Fairfield, Connecticut

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Denise Lauro's Email Addresses & Phone Numbers

Denise Lauro's Work Experience

Reed Exhibitions

Manager, Targeted Attendee Acquisition & Buyer Programs - BuildingsNY/IEX USA/Aluminum USA

January 2017 to July 2017

Norwalk, CT

General Motors

Regional Lead, Fleet & Commercial Sales

August 2018 to April 2020

Northeast Region

Hearst Connecticut Media Group

Digital & Programmatic Account Executive

January 2018 to August 2018

Norwalk, CT

Denise Lauro's Education

State University of New York College at Oswego

BA, Theatre/English

City University of New York-Brooklyn College

MFA, Theater- Acting/Directing

Denise Lauro's Professional Skills Radar Chart

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Inspirational
Initiating

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Denise Lauro's Estimated Salary Range

About Denise Lauro's Current Company

Reed Exhibitions

Frequently Asked Questions about Denise Lauro

What company does Denise Lauro work for?

Denise Lauro works for Reed Exhibitions


What is Denise Lauro's role at Reed Exhibitions?

Denise Lauro is Manager, Targeted Attendee Acquisition & Buyer Programs - BuildingsNY/IEX USA/Aluminum USA


What is Denise Lauro's personal email address?

Denise Lauro's personal email address is de****[email protected]


What is Denise Lauro's business email address?

Denise Lauro's business email address is d****[email protected]


What is Denise Lauro's Phone Number?

Denise Lauro's phone (203) ***-*991


What industry does Denise Lauro work in?

Denise Lauro works in the Automotive industry.


About Denise Lauro

📖 Summary

Manager, Targeted Attendee Acquisition & Buyer Programs - BuildingsNY/IEX USA/Aluminum USA @ Reed Exhibitions From January 2017 to July 2017 (7 months) Norwalk, CTRegional Lead, Fleet & Commercial Sales @ General Motors Partner with Fleet & Commercial Sales Regional Director, Zone Manager, Area Sales Managers, Fleet Account Executives and Business Development Managers in managing internal sales systems. -Provided superior customer service to internal & external B2B fleet and commercial customers-Prospected and developed 1000's of qualified sales leads with average 10% conversion rate. -Conducted market Gap Analyses to target potential opportunities for market share.-Leveraged company CRM, TipNet/Polk, D&B, ZoomInfo to uncover target businesses within the region. -Created strategic sales "Total Cost of Ownership" presentations to close new business accounts. From August 2018 to April 2020 (1 year 9 months) Northeast RegionDigital & Programmatic Account Executive @ Hearst Connecticut Media Group • Prospected for and sold digital marketing solutions to SMBs in CT; Search engine optimization (SEO), social media marketing, email marketing, search engine marketing (SEM), behavioral, contextual and geographic targeting, and online advertising. • Maximized advertising sales potential through the development of quality face-to-face business relationships and promotion of new & existing advertising products. • Managed a book of business by nurturing existing relationships, building new ones and guiding the client to maximize ROI through Hearst Media's portfolio of digital and print products. From January 2018 to August 2018 (8 months) Norwalk, CTAccount Manager - Event Sales & Sponsorship, BuildingsNY Show & INTERPHEX Events @ Reed Exhibitions From February 2013 to December 2016 (3 years 11 months) Norwalk CTAccount Representative, Affiliate Sales @ A&E Television Networks -Extensive Outside Sales in Northeast Region to acquire new affiliates for launch of The History Channel.-Developed strong affiliate relationships with existing A&E network affiliates with over 85% retention. From February 1992 to June 1997 (5 years 5 months) A&E Television Networks, 235 E. 45th St, NYCSenior Accounts Manager @ New Haven Biz New Haven County, Connecticut, United StatesSenior Sales Executive/Business Development, Central Sales Team @ Reed Exhibitions -Pure "Sales Hunter" role acquiring only new companies to varied events.-Surpassed number of new companies year on year.-Industries served include: Pop Culture/Comics (NYComicCon/C2E2), Restaurant/Foodservice, Publishing/Digital Media, Casino Gaming, Security, Jewelry, Hardware/Homewares, Building/Property Management, Pharmaceutical/Medical Device, From January 2007 to February 2013 (6 years 2 months) Norwalk, CTManaging Partner/Co-Owner @ D&R Fairfield, LLC Real Estate Investment properties Owner/Manager. Advertised and showed property vacancies, screened tenants, managed financials. From February 2002 to January 2007 (5 years) Fairfield, CTSales Executive, National Manufacturing Week Events @ Reed Exhibitions -Successfully sold and renewed exhibit space and advertising for National Manufacturing Week event at McCormick Place, Chicago, IL.-Achieved 100% yearly sales goal all 5 years. -Over-achieved average of 20% of yearly sales goal 3 out of 5 years. From June 1997 to January 2002 (4 years 8 months) Reed Exhibitions, Norwalk, CT


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Denise Lauro's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 6 month(s)

Denise Lauro's Willingness to Change Jobs

Unlikely

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