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Deena Kim

Americas Field Marketing Manager

Americas Field Marketing Manager at Autodesk

Orange County, California Area

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Deena Kim's Email Addresses & Phone Numbers

Deena Kim's Work Experience

Autodesk

Americas Field Marketing Manager

February 2015 to Present

Autodesk

Product Marketing Specialist

May 2014 to January 2015

NEi Software

Director of Marketing

December 2012 to May 2014

Deena Kim's Education

University of Southern California - Marshall School of Business

Master of Business Administration (M.B.A.) Marketing & Branding

2012 to 2015

University of California, Riverside

Bachelor’s Degree Business Administration - Marketing & Advertising

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About Deena Kim's Current Company

Autodesk

Responsible for the development, execution, measurement and reporting of customer-facing demand generation programs that support sales goals for the Manufacturing industry in the Americas within the Industry Strategy and Marketing (ISM) organization. • Plan, develop and implement marketing programs for Autodesk Inventor and Autodesk Product Design Suite as well as other industrial machinery products in the US...

Frequently Asked Questions about Deena Kim

What company does Deena Kim work for?

Deena Kim works for Autodesk


What is Deena Kim's role at Autodesk?

Deena Kim is Americas Field Marketing Manager


What is Deena Kim's personal email address?

Deena Kim's personal email address is d****[email protected]


What is Deena Kim's business email address?

Deena Kim's business email address is d****[email protected]


What is Deena Kim's Phone Number?

Deena Kim's phone (213) ***-*161


What industry does Deena Kim work in?

Deena Kim works in the Computer Software industry.


About Deena Kim

📖 Summary

Experience: SaaS, Hi-Tech, B2B, B2G, Client-side and agency marketing, Branding Strategy, SEM, SEO, Niche Industries, National and International, Email and Social Media Campaigns, Print Advertising and PR, Website Design and Maintenance, Graphic Designing, Conference/Event Negotiation and Planning, Tradeshow Management, Lead Generation, and Salesforce AdministrationAmericas Field Marketing Manager @ Responsible for the development, execution, measurement and reporting of customer-facing demand generation programs that support sales goals for the Manufacturing industry in the Americas within the Industry Strategy and Marketing (ISM) organization. • Plan, develop and implement marketing programs for Autodesk Inventor and Autodesk Product Design Suite as well as other industrial machinery products in the US and Canada that drive demand and increase pipeline. • Work closely with Industry Marketing Managers to communicate Americas’ requirements, align on executional plans and share progress. • Communicate campaign plans, details and expectations to Autodesk sales and its channel partners. • Report on KPIs/metrics and adjust plan to maximize effectiveness; track and report ROI for campaign activities and analyze data and develop recommendations. • Manage allocated marketing budget, prioritizing projects to meet objectives. • Keep up to date on new marketing tactics; test new marketing methods and media • Coordinate with Marketing & Sales Operations teams to ensure sound data capture for back-end analysis. • Collaborate with the industry strategy and campaign development teams to define campaign requirements and develop programs. • Collaborate with web marketing, online marketing, PR, events, marketing operations and agency teams to ensure an integrated, multi-channel approach to demand generation campaigns. From February 2015 to Present (11 months) Product Marketing Specialist @ Autodesk, Inc. is a global leader in 3D design, engineering, and entertainment software with 7,600 employees worldwide. Since introducing its AutoCAD software in 1982, Autodesk offers an unparalleled depth of experience and a broad portfolio of software. Within the ISM (Industry, Strategy, and Marketing) organization in the Manufacturing Core Marketing team, I manage the simulation product portfolio. • Managed half of the simulation product portfolio (CFD, Simulation Mechanical, Autodesk Nastran In-CAD, Autodesk Nastran, and Flow Design) within the manufacturing group, contributing to a total 24% YY growth in the simulation products. • Write, create, and manage 31+ feature content and assets for the new product centers in the newly launched simulation dot-com site which contributed to a SEO growth of 56%, 52% increase in visits, reduce 20% bounce rate and increase in weekly lead generation. • Led and strategized the product marketing launch of 2 new Autodesk simulation software products: Autodesk Nastran and Autodesk Nastran In-CAD. • Successfully completed all new product launch deliverables through leading collaborative meetings to strategize with business development, product, and campaign managers and ensure receipt of all 20+ product marketing assets. • Spearheaded a new QA process project to resolve marketing asset quality issues. Led all product marketing and technical marketing managers in identifying core issues and developing potential solutions. • Accomplished delivering 19 simulation customer success stories within a quarter by engaging with the technical sales and sales team and initiating meetings with customer to build strong relationships. From May 2014 to January 2015 (9 months) Director of Marketing @ NEi Software is a leader in CAE innovation supplying Nastran Finite Element Analysis (FEA) software solutions. As the number one channel partner of Siemens PLM our clients include: Boeing, Fedex, Honeywell, NASA, Raytheon, Honda, Northrop Grumman, Cessna, LG Electronics, Scaled Composites and C&D Zodiac. • Oversee the marketing department’s aggregate budget to ensure that marketing effectiveness meets fiscal discipline as well as manage MDF from Siemens PLM • Schedule and facilitate project meetings required to define plan, update progress, and communicate within the marketing department as well as the sales department and to executives • Analyze market research data to identify and define consumer needs, product positioning, as well as observe competitive activity and devise counter-strategies for the B2B and B2G software market. • Lead the development and implementation of the company’s online marketing strategy and operations, includes development of a marketing plan and strategy, and tactical activities such as creating advertising creative, copy, websites and setting up data analytics for campaign optimization • Proficiency in hands-on creation, management, optimization, and reporting of online marketing campaigns (PPC/PPV/CPM); includes researching and creating new keywords for Google Adwords accounts/campaigns as well as write and test ad copy • Manage all strategic plans for trade show, seminar, and road show events for the sales and marketing team. • Maintain and update the company website and resellers portal using PHP/HTML codes as well as develop Search Engine Marketing strategies • Successfully implement and manage the first annual Nastran User Conference, creatively negotiate competitive industry rates, appropriate concessions, review contracts to ensure terms and conditions are acceptable and meet company's guidelines, leverage economies of scale, provide a cost savings to company. From December 2012 to May 2014 (1 year 6 months) Managing Partner @ eCommerce start-up project. From August 2012 to June 2013 (11 months) Orange County, California AreaMarketing and Advertising Manager @ LCPtracker, labor compliance SAAS product, awarded 28th fastest growing private company in Orange County by Orange County Business Journal. Hired, trained and managed employees and worked closely with the executives. • Ability to prioritize routine tasks and to perform daily project management, risk mitigation, resource estimation, multiple simultaneous projects in demanding environment while meeting strict deadlines. • Work closely with the Director of Sales in strategizing execution plans to support the national sales team. • Develop budget reports, managing and tracking expenditures for campaigns, conferences and the marketing department. • Train marketing and sales staff industry market trends, product value proposition, and to utilize Salesforce CRM system. • Manage and design website, customizing it to increase user experience and create efficiency in the web-to-lead process. • Maintain liaison with ad agency, vendors, and third parties on creative, media, partnership and promotion. • Oversee all tradeshow schedule and marketing efforts including costs, promotional materials and the staff assignments. • Supervise coordination with marketing staff and vendor produced creatives to edit and approve all marketing materials. • Handle and oversee planning and budget for LCPtracker’s annual Client User Training Conference. From March 2010 to December 2012 (2 years 10 months) Marketing Coordinator @ LCPtracker is a web-based software used to collect, verify and manage prevailing wage, certified payrolls and related labor compliance documentation. It can validate local, state, or federal Davis-Bacon prevailing wage regulation. Some of the B2G and B2B clients include: Arizona Department of Transportation (DOT), Nevada DOT, New Mexico DOT, City of Chicago, City of Houston, City of Denver, Kiewit, Turner, Skanska, Clark McCarthy, and DPR. • Contribute to the sales growth and of our company by setting-up the marketing department. • Establish marketing-to-sales process as the Salesforce.com (CRM) administrator, increasing efficiency with workflow automation. • Research, execute, and maintain all marketing campaigns and initiatives such as creating collateral, coordinating email blasts, mananging advertising, PR, and social media. • Design and develop graphics and content for marketing materials to promote company’s messaging and brand position. • Manage annual conference events including planning, negotiating, budgeting, implementation, and promotions. From March 2010 to June 2010 (4 months) Kaplan University Account @ Studeo Interactive is a traditional, direct-response, advertising agency. Major clients include Kaplan University National Account and Marinello School of Beauty. • Manage T.V. and print advertising leads by attributing leads to corresponding spots in different markets. • Coordinate with and assisted San Antonio Kaplan College market Account Executive for print. • Prepare daily lead reports for internal and Kaplan corporate ad managers. From September 2009 to February 2010 (6 months) Account Manager & Director of Planning Intern @ A creative advertising agency with 186 offices and 7,000 colleagues united around a single mission: To Resist the Usual. • Work on the Jenny Craig account (production of 30-60 second t.v. spots & and weekly competitive analysis analysis. • Conduct market research for Acne Free, coordinating product surveys with sample markets in Chapman University. From March 2009 to July 2009 (5 months) Master of Business Administration (M.B.A.), Marketing & Branding @ University of Southern California - Marshall School of Business From 2012 to 2015 Bachelor’s Degree, Business Administration - Marketing & Advertising @ University of California, Riverside Deena Kim is skilled in: QlikView, Orion, Salesforce.com CRM, Adobe Site Catalyst, Salesforce.com, DOMO, Cvent, Photoshop, Marketing, Management, Online Advertising, Lead Generation, Contract Negotiation, Event Management, SEM


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In a nutshell

Deena Kim's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 0 month(s)

Deena Kim's Willingness to Change Jobs

Unlikely

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