Deborah Veitch's Email Addresses & Phone Numbers

📖 Summary

An accomplished, well-rounded commercial professional, with over 20 years’ experience in FMCG . Has led category management, consumer insight, market intelligence, key account sales and retail buying teams.Results-driven, with strong business acumen and a passion for viewing the world through the eyes of the consumer.Proven leadership ability and good at building effective cross-functional relationships based on collaboration and trust. Winner of the Research Magazine Award Best In-house Team at the MRS Research Awards 2011. Shortlisted Grocer Gold Award for Consumer Initiative 2011 and IGD Award for Consumer Understanding 2011 and 2007Customer Marketing Manager @ From May 2015 to Present (8 months) Bolton, United KingdomFood Insight Business Partner and Shopper and Category Insight Lead @ *Relationship manager and primary point of contact between the Food Business and the Central Insight team. * Responsible for attaining a deep understanding of the Food business’s strategic requirements and the subsequent design and delivery of a program of insight that maximizes the value added by Group Insight function, to inform the development and measurement of Food strategy. *Lead the Shopper and Category Insights function (eight managers) using Nielsen, IRI, Kantar etc to ensure the Food business has the best shopper and market insight possible, to inform decision-making. *Manage £1m Shopper and Category Insights budget and ensure the delivery of revenue stream through sale of data to supplier base. From February 2012 to April 2015 (3 years 3 months) Manchester, United KingdomSenior Marketing Manager Consumer Research, Shopper and Category Insights @ *Acted as the voice of the customer In Co-op Food. *Worked closely with the Head of Strategic Marketing to ensure delivery of a strong program of continuous and ad hoc consumer research and enhanced shopper and category reporting to inform the development and measurement of Food strategy. *Led team of six Consumer Research and Shopper and Category Insight managers. *Set up and managed the Shopper and Category Insight function within the Food business. * Established contracts and developed reporting and good working relationships with Kantar Worldpanel, AC Nielsen, IRI, Planalyics etc. *Developed and implemented process to measure and evaluate the Customer Trade Plan From January 2006 to February 2012 (6 years 2 months) Manchester, United KingdomSenior Buyer - Interim Contract @ Managed the Biscuits and Healthy Eating ranges and supporting promotional programs. Delivered two range reviews and successful e-render, that exceeded budgeted margins. From January 2005 to June 2005 (6 months) Manchester, United KingdomHead of Category Management - Biscuits Division @ *Led Category Management team of six managers, providing category management expertise to the Major Multiples and Impulse sectors. * Developed UK commercial strategy alongside Sales Director and ensured alignment with Group Corporate strategy. *Worked closely with sales and brand marketing teams to translate Brand plans into actionable account plans to ensure good distribution and strong in store impact that delivered company budget. *Responsible for Trade marketing budget, Trade PR and Market data contracts. From August 2001 to June 2003 (1 year 11 months) Liverpool, United KingdomBrand Manager- TUC and Cheddars @ *Integrated TUC and Chedddars into the Jacob's portfolio From February 2001 to August 2001 (7 months) Liverpool, United KingdomBusiness Development Manager @ Managed and developed a team of National Account Managers and Account Executives *1999-2001 Tesco and M&S ( t/o £32m net) *1999 Asda Walmart,Morrisons and Discounters (t/o £34m net) *1998-1999 Safeway and Somerfield (t/o £30m net) From April 1997 to February 2001 (3 years 11 months) Liverpool, United KingdomTrade Marketing Manager @ * Established Trade marketing department and developed and managed tailored Trade Marketing plans for all Multiple retailers working closely with Brand marketing and Sales teams. *Managed Market data contracts. From June 1996 to April 1997 (11 months) Liverpool, United KingdomSenior Buyer @ *Grocery Impulse and Grocery Edibles From February 1992 to June 1996 (4 years 5 months) Manchester, United KingdomBuyer @ *Grocery Impulse and Grocery Edibles From April 1990 to February 1992 (1 year 11 months) Manchester, United KingdomGraduate Management Trainee @ From September 1989 to April 1990 (8 months) Manchester, United KingdomBA Hons English Literature 2:1 @ University of Newcastle-upon-Tyne From 1986 to 1989 A Levels: English Literature - A, Politics - A, Psychology - B @ Richmond College of Higher Education Deborah Veitch is skilled in: Customer Insight, Retail, Marketing, Forecasting, Merchandising, Team Leadership, Strategy, Management, Market Intelligence, Market research, Marketing Research