Bi-lingual Marketing and Communications Executive with 20 years experience in global business with companies such as Amway Global, The Longaberger Company, Home Interiors and Gifts, Inc. (HIG) and SUZANNE.com. Direct Sell industry expert with a demonstrated record of accomplishments in both start-up and established companies. Vast product expertise includes Home Décor, Nutrition, Personal Care, Cosmetics, Jewelry & Accessories, and Gourmet Foods.
Specialties: Direct Sell experience includes both MLM and Home Party Plans. Extensive industry knowledge includes a thorough understanding of consultants (Independent Business Owners), purchase behaviors, recruiting, sales plan compensation, retention, and incentives.
Chief Marketing Officer @ Responsible for all Communication and Marketing strategies, including social media, digital marketing, catalog, email campaigns, advertising, and agency management. From February 2013 to Present (2 years 9 months) phoenix, arizona areaVice President Marketing @ From August 2011 to February 2013 (1 year 7 months) Dallas/Fort Worth AreaVice President Marketing and Communications @ From September 2009 to June 2010 (10 months) Senior V.P. Marketing @ From January 2008 to December 2008 (1 year) Vice President, Marketing/Communications @ From January 2006 to May 2008 (2 years 5 months) Senior Brand Manager @ From 1991 to 2001 (10 years)
MBA @ Grand Valley State University From 1990 to 1992 Bachelor of Science (BS) @ Aquinas College Deb Bursley is skilled in: Customer Retention, Recruiting, Product Marketing, Email Marketing, Marketing, Marketing Strategy, Incentives, Advertising, Customer Service, Event Management, SEO, Social Media, New Business Development, Start-ups, Strategy, Sales, Creative Direction, Public Relations, Budgets, Coaching, Direct Marketing, Direct Sales, Entrepreneurship, Integrated Marketing, Marketing Management, Online Advertising, Online Marketing, Retail, Social Media Marketing, Social Networking, Strategic Communications, Strategic Planning, Team Building, Trade Shows, B2B, Brand Development, Digital Marketing, Brand Management, Corporate Branding, Corporate Communications