I am a self-motivated, creative and highly personable individual with excellent communication skills. As a lateral thinker, I am able to cross-link across different tasks and projects, using my marketing experience to excel in a variety of different projects and tasks. Key skills include: sales growth/business development; working within deadlines and tight budgets; customer services; finance/credit control; account management; coding; email marketing; research; design and project management.
Data Campaign Planner @ From December 2015 to Present (1 month) London, United KingdomCampaign planner @ Working on multiple clients I provide Campaign Management for consumer communications.
Setting up customer journey campaigns in a campaign management tool, integrating with an email service provider.
I see through the end-to-end processes for Direct Marketing campaigns, delivering on agreed targets and ensuring success for your client.
I identify the most effective channels for communicating with customers in a dynamic, creative way that gets results.
I use data insights and utilize new technologies to inspire customers to engage with the brand - ensuring that the campaign output is relevant, up to the minute
I continually measure campaign response and implement any necessary adjustments, accounting for progress and results to internal and client contacts, utilizing your stakeholder management skills and ensuring transparent communications throughout the process. From June 2015 to December 2015 (7 months) Decisioning Executive @ • Account Maintenance
I contribute towards the smooth running of assigned account(s) by:
- Maintaining a real-time and forward view of campaign activity
- Ensuring best practice briefing processes are consistent & timely
- Follow defined procedures for the raising of incidents & work requests
- Managing client expectations in a responsible & pragmatic way
- Maintenance and updating of campaign process documentation
- Accurate and timely delivery of client reports where applicable
• Quality Control
I work in line with best practice Quality Assurance processes to recognise & minimise errors in campaign related outputs by:
- Completion of primary and secondary QA at key campaign execution milestones
- Maintenance & version control of campaign documentation
- Secure handling of all sensitive data in line with company best practice
- Applying a marketing context to campaign execution
- Completion of relevant QA documentation
• Stakeholder Management
I provide clear understanding of the full stakeholder spectrum within which I operate and their responsibilities. This includes internal & external direct clients as well as upstream & downstream third party stakeholders
- Attendance of relevant stakeholder meetings
- Managing stakeholder expectations through the correct channels and ensuring relevance of communication across the stakeholder community
I ensure both regulatory and best practice suppressions are used. From May 2014 to June 2015 (1 year 2 months) Email/Mobile Marketing Analyst @ My responsibilities are:
Interface with sales and marketing personnel to determine email, mobile SMS and other interactive marketing campaign, reporting and analysis requirements.
Perform email and mobile SMS campaign management, execution, reporting and analysis.
Provide guidance, training and administrative support to market personnel on email, mobile SMS, reporting and analysis applications.
Use a variety of tools to determine optimal audience targeting criteria for solo, targeted email programs, and execute upon programs.
Manage day to day support of e-mail and mobile SMS vendor systems; including communication on enhancements, changes, support issues, outages and special projects with vendor account teams.
Develop, share and enforce registration and digital direct marketing best practices.
Maintain an understanding of database that houses website registrants, and offer recommendations for database enhancements.
Develop, share and enforce registration and digital direct marketing best practices.
Compile reporting and analysis on website registered users database.
Research new methods applicable to email and mobile SMS marketing to improve the productivity of self and the department.
Work on cross-departmental teams that support the department’s goal.
Enforce compliance and business rules on data collection, CAN-SPAM, and MMA carrier compliance. From September 2013 to April 2014 (8 months) Greater Chicago AreaEmail Marketing Analyst @ In this role I look after NL and BE countries as an Account Manager, planning offers and making sure the offers are sent via Email. My role involves me: speaking to publishers and coding the emails; fixing issues relating to the HTML coding; finding ways to improve offer conversion rates; focus on ISP growth and business development by deliverability and revenue; finding new ways of sending out emails and focusing on issues which we might encounter relating to existing ISPs; discovering new ways to lower our spam score and coding of HTML and multipart emails. From August 2011 to February 2013 (1 year 7 months) London, United KingdomAccount Manager @ Convert players into real players in the online casino; answering and fixing of issues within the casino through live chats; providing bonuses where needed to attract new customers. From 2011 to 2011 (less than a year) Family room specialist @ This role was heavily customer-orientated, working to resolve users’ issues whilst maintaining a high appreciation of the company brand. I had been selected to coach customers on a one to one basis on the latest Apple technology, repair hardware issues and upgrade computers. From 2010 to 2011 (1 year)
David Vander Krogt is skilled in: Cost Per Acquisition, E-commerce, Mobile Advertising, Team Management, Marketing, Customer Service, Media Buying, Integrated Marketing, Digital Marketing, Photoshop, CPL, Web Analytics, Digital Media, Affiliate Networks, Social Networking