June 2006 to September 2008
Assistant Media Buyer
July 2006 to December 2006
October 2008 to June 2009
September 2018 to January 2019
Global Marketing Lead- Brand, CX, Programs
September 2014 to September 2018
Palo Alto, CA
Global Marketing Manager- Market Development, Brand, Activations
February 2012 to September 2014
Market Development- Southwest, USA
June 2010 to February 2012
Brand and Marketing Consultant
San Francisco Bay Area
What company does David Waxman work for?
David Waxman works for RPA
What is David Waxman's role at RPA?
David Waxman is Product Analyst
What industry does David Waxman work in?
David Waxman works in the Marketing and Advertising industry.
Product Analyst @ RPA From June 2006 to September 2008 (2 years 4 months) Assistant Media Buyer @ RPA From July 2006 to December 2006 (6 months) Account Executive @ DDB From October 2008 to June 2009 (9 months) Co-Founder @ Beyond Box Beyond Box provided solutions that made recycling easier for residents and businesses and partnered with waste management providers to increase their profits and efficiencies. o Designed and manufactured our own tools in house that made recycling easier for residents and businesses that struggled to recycle their waste. o Provided an on-demand, as needed collection service to remove recyclables at the owner’s discretion v. the old, once-a-week pickup model. o Launched an MVP in October to service the residents and businesses of Noe Valley, Glen Park, and Castro neighborhoods.Provided services to over 100 customers, recycling over 5 tons of waste earmarked for landfills.Developed exclusive partnerships with local recycling agencies to support city’s zero-waste initiatives.Increased customer recycling efficiencies by 25%Y-Combinator 2019 Summer Class Finalist. From September 2018 to January 2019 (5 months) San FranciscoGlobal Marketing Lead- Brand, CX, Programs @ Tesla - Reported directly to Tesla’s Head of Global Marketing and Customer Experience.- Managed all data and insights collection, brief writing, creative development, execution, and global localization.- Led timelines and cross-functional alignment for loyalty-driving initiatives - content strategy, personas & segmentation, AB testing, loyalty program exploration.- Owned go-to-market strategy for marketing programs and customer experiences, including market insights, product positioning, messaging, channel mix, and KPIs/feedback.- Guided brand and content strategy/development for customer experience and partnerships programs as well as vehicle and charging products. From September 2014 to September 2018 (4 years 1 month) Palo Alto, CAGlobal Marketing Manager- Market Development, Brand, Activations @ Tesla From February 2012 to September 2014 (2 years 8 months) Palo AltoMarket Development- Southwest, USA @ Tesla From June 2010 to February 2012 (1 year 9 months) Southwest, USABrand and Marketing Consultant @ Self-employed Brand development, positioning and identity o Help startups identify their foundational internal narratives, tone and voice, and value propositions. o Develop external messaging: boilerplate copy, company overviews, one-liners and taglines. o Build customer personas to improve target marketing efforts. o Perform competitive audits o Work with partners to develop brand aesthetics and design, including but not limited to: logo development, color pallet, fonts and brand guidelines. Marketing strategy and execution o Organic social media strategy o Email marketing campaigns o Go-to-market planning o Experiential marketing o Develop overarching marketing strategies through OGSM frameworks o Content strategies and tactics. o Define relevant KPIs and success metrics to measure content impact.Content creation and production o Blogs, website, white papers, print and email. o Photo and video production San Francisco Bay AreaStrategic Advisor @ Astra
Introversion (I), Intuition (N), Thinking (T), Judging (J)
1 year(s), 9 month(s)
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