David Tucker-deceased's Email Addresses & Phone Numbers

📖 Summary

Marketing expertise: customer acquisition through all digital and direct channels. Focus: cost per sale efficiency, A/B testing, conversion optimization and sales channel expansion. Background: Top 20 MBA and over 15 years of Fortune 500 management experience across high tech, financial services, consumer goods and insurance industries. Built and refined corporate websites, customer retention programs, applications and account servicing platforms. Specialties: Marketing Strategy Digital Marketing Direct Marketing Campaign Analytics and Optimization A/B Testing Branding Project Management Content Development Competitive Analysis Agency Management Product Marketing Cost & Benefit Analysis Budgeting Change Management International Business Contract NegotiationsDirector of Direct Marketing @ Manage $60M acquisition budget including all direct mail, email, insert media and new mover programs. Developing a prospect marketing database to enable better market segmentation, sales attribution and cross-channel media mix modeling. From October 2012 to Present (3 years 3 months) Sr. Manager @ From May 2012 to October 2012 (6 months) Portland, Oregon AreaVP Digital Marketing @ Directed a team tasked with creating and managing e-mail alerts, e-mail marketing, SMS alerts, and on-site, cross-sell content for millions of HSBC North America customers. Cross-sold financial services products and special finance offers for retail partners. Collaborated with vendors to improve efficiency and performance. Administered multi-million dollar budget for cross-sell marketing and account servicing, including vendor contracts and promotions. From June 2006 to April 2012 (5 years 11 months) AVP, eBusiness Marketing @ Established and managed team of 4 direct reports overseeing search engine marketing (SEM) and search engine optimization (SEO) for HSBC North America; team served as in-house agency, assisting internal marketing team in generating new customers and leads for credit cards, life insurance, online checking and savings, wealth management services, and business banking services. Built and managed search campaigns with multi-million dollar budgets. Prior to search engine marketing role, spearheaded channel management, campaign planning and analysis, and business development functions with focus on new account generation for credit cards. Created overall digital marketing strategy and detailed channel plans for 2007 and 2008. Administered multi-million dollar budget, inclusive of all channels: search, e-mail, affiliates and display. Utilized A/B testing to drive optimization and meet or exceed cost per acquisition (CPA) targets. From July 2006 to March 2011 (4 years 9 months) Consumer Internet Marketing Manager @ Led 5-member team in developing content for all consumers visiting intel.com. Interfaced with advertising, promotions, brand, events, and platform marketing teams to support integrated campaigns marketing Intel products. Reviewed site analytics to understand customer engagement and drive new content development. Created content roadmaps, coordinated monthly content releases and product releases, and collaborated with international site managers to localize content for worldwide distribution. Managed external and internal agencies who built pages in HTML and Flash. Administered multimillion-dollar content development and digital branding budget. From April 2001 to July 2006 (5 years 4 months) Business Development Manager @ Employee number 6 at a start up within Intel's New Business Group. Intel Internet Authentication Services was a managed security service (digital certificates) built to enable secure medical transactions over the Internet. Assisted in financial analysis, forecasting, product marketing, marketing communications, direct sales support, and business development/partner negotiations. From 1999 to 2001 (2 years) Brand Management Intern @ Used Nielsen research to write a customizable presentation used by field sales to deter retailers from stocking large size cheese products, which erode category profitability. From 1998 to 1998 (less than a year) Account Executive @ Concepted and executed integrated marketing programs including advertising, PR, trade show signage, retail POS, sales collateral, interactive demos, direct mail and web sites for clients including AT&T (NCR), Wendy’s, Lexis-Nexis, Scitex, IBM and others. From 1993 to 1997 (4 years) MBA @ University of North Carolina at Chapel Hill - Kenan-Flagler Business School From 1997 to 1999 Bachelor of Science, Mass Communications @ Miami University From 1988 to 1993 David Tucker-deceased is skilled in: Product Marketing, Competitive Analysis, Marketing Strategy, Content Development, Contract Negotiations, Public Speaking, Digital Marketing, Digital Media Integration, Web Analytics, Website Development, A/B testing, PPC Bid Management, Email Marketing, Display Advertising, Affiliate Marketing