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David Smith Segarra

Digital Marketing Executive

Digital Marketing Executive at First Utility

London, United Kingdom

Section title

David Smith Segarra's Email Addresses & Phone Numbers

David Smith Segarra's Work Experience

First Utility

Digital Marketing Executive

February 2013 to Present

London

LaFrock

Marketing & Operations Manager

January 2009 to January 2013

Ramboll UK

CRM Manager

January 2007 to February 2009

David Smith Segarra's Education

Highbury Grove

1991 to 1996

Highbury Grove

5 GCSE's

1991 to 1996

Highbury Grove School

C.S.E's

1991 to 1996

David Smith Segarra's Professional Skills Radar Chart

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Talkative

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50% Left Brained
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David Smith Segarra's Estimated Salary Range

About David Smith Segarra's Current Company

First Utility

Launching initiatives and campaigns to support online acquisition and retention. Co-ordinate digital marketing campaigns, establish campaign objectives and target audience - including SEO, PPC, Social Media and display advertising. Interpretation of performance and trends through Google Analytics and our internal business intelligence systems. Content management using wordpress, creation of new html pages and management of our PPC...

Frequently Asked Questions about David Smith Segarra

What company does David Smith Segarra work for?

David Smith Segarra works for First Utility


What is David Smith Segarra's role at First Utility?

David Smith Segarra is Digital Marketing Executive


What is David Smith Segarra's personal email address?

David Smith Segarra's personal email addresses are d****[email protected], d****[email protected], and d****[email protected]


What is David Smith Segarra's business email address?

David Smith Segarra's business email addresses are not available


What is David Smith Segarra's Phone Number?

David Smith Segarra's phone +44 ** **** *154


What industry does David Smith Segarra work in?

David Smith Segarra works in the Retail industry.


Who are David Smith Segarra's colleagues?

David Smith Segarra's colleagues are Nicola Wyatt, Ben Stapley, Maja Adams, Simon Parkes, Harneel Paul, Glenn Goodliffe, Lorna Munkelt, Alexander Constanti, Simon Lamplugh, and Russell Hodges


About David Smith Segarra

📖 Summary

I am an easy going yet motivated individual with broad experience of project managing the implementation of various digital marketing strategies. I have been working over the last 6 years extensively on various digital marketing campaigns, specialisingin paid search (AdWords & Bing Ads), social media campaigns (facebook, Twitter, G+ and LinkedIn) re-marketing campaigns, various email campaigns (Constant contact, Mailchimp & Strongmail), and various SEO projects and use Google analytics to analyze all campaigns. I also content manage various websites (first-utility.com, marblerenovation.com, davidsmithsegarra.com. and others) I have working knowledge of both HTML and javascript and am currently studying both these subjects to further my knowledge with these coding languages. I have vast experience working with stakeholders to ensure maximum return on all digital campaigns. I am also a good communicator at all levels and pride myself on my influential skills when it comes to convincing stakeholders on the benefits of getting behind any digital campaigns. I enjoy meeting challenges and seeing them through. I am confident and enthusiastic and have a ‘can do’ attitude.Digital Marketing Executive @ Launching initiatives and campaigns to support online acquisition and retention. Co-ordinate digital marketing campaigns, establish campaign objectives and target audience - including SEO, PPC, Social Media and display advertising. Interpretation of performance and trends through Google Analytics and our internal business intelligence systems. Content management using wordpress, creation of new html pages and management of our PPC landing pages. From February 2013 to Present (2 years 10 months) LondonMarketing & Operations Manager @ •Jan 09 to Present: Random Choice Ltd LaFrock Marketing & Operations Manager ¬ Digital Marketing • Social media campaigns (facebook, twitter) • Adwords - Site traffic increase using Google ad words and monitoring using analytics (vast experience in split testing and ensurinig high CTR and quality score and more importantly understanding the ROI for each Pound (£) spent • Banner ads – Google adwords • Email Campaigns using various email marketing websites (mailchimp & Constant contact) • Blogs & Competitions for customer interaction • Google Analytics – to analyze all digital campaigns • Image manipulation with Photoshop for website banners and social media promotions • Weekly Newsletter – This would include discounts and special promotions and also new stock. Systems, Processes & Reporting • Stakeholder Engagement to decide on best practice guide for all systems • Project Manage the implementation and management of CRM/Epos system • Project Manage the implementation and management of Magento ecommerce • Sales analysis – The main objective here was to know what stock to repurchase as this was done on a weekly basis. • In house training for CRM/Epos & Magento • Reporting, using data from each system/database – This would include Sales analysis, product analysis, geographic analysis, Traffic source analysis & Key word analysis. Events & Boutique Management • Company promotions/events – This included creating promotions through our social media platforms and also our website and instore at our boutique. I was also responsible for creating events at our boutique which included live gigs and fashion shows. • Boutique manager – This role required that I train all shop assistants and ensure they adhere to LaFrocks selling techniques. It was my responsibility that all shop assistants where up selling and cross selling to every customer in a way that made the customer feel special and never pressured. From January 2009 to January 2013 (4 years 1 month) CRM Manager @ I was head of the CRM team based in London. Our team worked alongside the Process and IT team to provide a complete CRM database that would capture all relevant data for all of the companies support teams and especially for our engineers. From January 2007 to February 2009 (2 years 2 months) CRM Executive-Analyst / Projects Database owner/ Sharepoint @ Implementation of CRM system Liaising with system users to capture their business requirements Incorporating system requirements into detailed system specifications Train all users on each system including Directors and PA's (projects database, Sharepoint & CRM) Collation, supervision of cleansing, inputting and regular monitoring of data Capturing top-line project information to be used by both engineers and the marketing team by interviewing project managers, and inputting it onto the project information system Create reports using data from each system/database Promote each system within the company Monitoring potential leads and comparing our efforts in each sector against our business plan goals Business Plan Help collate all data from all sector/discipline heads and present data in a clear and understandable format Analyze the BP on a monthly basis to ensure we are neither over achieving or under achieving in our efforts to stick to our business plan From January 2007 to January 2009 (2 years 1 month) Event Marketing @ Database Manipulation Test/Fix Database - This required much liaising with our offices in the US and Mumbai Creation of Spreadsheets using Macros & Pivots for management From August 2006 to December 2006 (5 months) CRM Analyst @ From January 2004 to December 2006 (3 years) CRM analyst @ Using ETSR database and EURC for workflow management of technology requests Headcount related hardware asset management and related cost analysis Software asset management including Market Data Exchanges Creating Monthly management reports that include all the savings I have made each month. Assisting IT Front office Desktop support in setting up new joiners/visitors/transfers Removing hardware/software/access for Leavers Monthly meetings with assistants to share information especially regarding new joiners. Weekly meetings with manager to oversee and to escalate any outstanding requests. Updating Tigger - which is the central database with everyone in Equities London - the information used here feeds through to Market Data and is used to create floor plans, so attention to detail is very important. Designed Joiner Form and created Technology/Application profiles for each of the teams. Daily use of Excel for business reports.Entering contact information into RX Seibel Keeping client information and Coverage up to date for EMEA Equities Modernize and update the sales peoples client contact lists Sametime training for international assistants Inputting Research requests from research Dept Testing and development of front end Console Preparing Presentations Data clean up for the data systems global network of 1 million contacts*Reviewing data base functionality Data guardian for all Equities EMEA contacts Interacting frequently with our offices in the USA and Asia Reviewing and implementing new processes for contact information Attending regular meetings, conference calls and emails globally Preparing my own training manual and practices for assistants. From March 2005 to August 2006 (1 year 6 months) Facilities manager @ Invoice handling Archiving Training Temps Responsible for courier booking, stationary orders From January 2003 to March 2005 (2 years 3 months) Administrator @ Serious Fraud Office - Data input From May 2000 to November 2001 (1 year 7 months) Helpdesk Assistant @ From October 1998 to January 1999 (4 months) Highbury Grove From 1991 to 1996 5 GCSE's @ Highbury Grove From 1991 to 1996 C.S.E's @ Highbury Grove School From 1991 to 1996 David Smith Segarra is skilled in: SEO, PPC, Digital Marketing, Google Analytics, Marketing, Email Marketing, CRM, Project Management, Management, Team Leadership, programmatic advertising, SharePoint, Sales, Microsoft Office, Online Marketing, Google Adwords, Marketing Strategy, Business Development, Team Management, Social Media, New Business Development, Online Advertising, Analytics, Analysis, Facebook, Business Analysis, Project Planning, WordPress, Photoshop, E-commerce, Direct Marketing, HTML, Marketing Communications, Magento, Training, Web Analytics, Blogging, Google Webmaster Tools, B2B Marketing, Customer Retention, Google Apps, Affiliate Marketing, SEM, Stakeholder Engagement, Social Media Marketing, Advertising


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In a nutshell

David Smith Segarra's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

David Smith Segarra's Willingness to Change Jobs

Unlikely

Likely

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David Smith Segarra's Social Media Links

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