20 Years in the Licensed Trade in the main specialising in the running of Managed and Leased Pub Businesses but with extensive sales and networking experience in the wider On and Off Trade. Most recently working with Speciality, World and Niche Beers in draught and packaged formats for S&N/Heineken in the UK both in terms of brand
20 Years in the Licensed Trade in the main specialising in the running of Managed and Leased Pub Businesses but with extensive sales and networking experience in the wider On and Off Trade. Most recently working with Speciality, World and Niche Beers in draught and packaged formats for S&N/Heineken in the UK both in terms of brand development and placement and sales and marketing.
Specialties: Managed Public Houses and Leased Pub Management, recruitment, development. National, Regional and Key Account Management. Branded Beer Sales and marketing. Advertising and Promotion of beer brands at all levels.
Now as Head of Sales at Hogs Back Brewery we're growing at 40%+ and opening up new opportunities for a cracking brewery with superb brands!
Head of Sales @ Looking to expand the customer base that we supply with superb beers across the country. From November 2012 to Present (3 years 2 months) Director @ From 2011 to Present (4 years) Director @ We want to make www.fancyapint.com not only the best listings site for pubs but also to get people back into the habit of going out by marketing outlets more comprehensively, arming consumers with greater knowledge of what's happening in pubs and bars and creating more energy in the industry. From January 2012 to 2014 (2 years) United KingdomSales and Marketing Director @ Working on developing methods of delivering against contracts for single, multiple, Regional and National Operators predominantly in the On Trade and Leisure sectors, in the following fields: Operational Efficiencies, Carbon Footprint and Energy Management, Marketing Strategy, Purchasing Solutions and Compliance issues. From October 2010 to January 2012 (1 year 4 months) Trading Manager @ Brand building and utilising category management to the full to ensure that the idea of best brand-best position actually works. Worked with both established beer brands and new to market beers with equal success in both On and Off Trade. From March 2006 to October 2010 (4 years 8 months) Operations and Sales Director Pub Enterprises @ Regional Director in the South East running team of staff dedicated to supporting independent lessees. From January 2004 to March 2006 (2 years 3 months) Operations and Sales Director @ From 2004 to 2006 (2 years) Operations and Sales Director @ From 2004 to 2006 (2 years) Area Manager @ From July 1998 to July 1999 (1 year 1 month) Area Manager @ From May 1995 to July 1998 (3 years 3 months) Lineage and Telesales Manager @ From May 1994 to May 1995 (1 year 1 month) Manager @ From January 1990 to May 1994 (4 years 5 months)
BA Hons, Economic and Social History @ The University of Hull From 1986 to 1989 David Paterson is skilled in: Innovation, Marketing Strategy, Sales Management, Category Management, Contract Negotiation, Key Account Management, Brand Development, Beer, Leisure, New Business Development, Account Management, Hospitality, Business Strategy, Retail, Negotiation
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