A data-driven marketing and ecommerce leader who delivers growth with a focus on the bottom line. Combining b2b and b2c marketing experience with a Wharton MBA to drive profitable revenue growth from online and offline channels. Builds winning teams and partners with leading agencies that excel in deploying eye-catching, brand building marketing campaigns backed by rigorous testing to maximize return on marketing spend. Expertise in launching and growing revenue from all major e-commerce channels including e-mail, paid search, SEO, social media, affiliate, marketplaces, and more. BA in Economics - Duke University; MBA, Finance – The Wharton School of the University of Pennsylvania.

Managing Director, e-Commerce @ * Grew online watch repair business from 100 to over 1,000 watches per month. Managed development of custom software to mange workflow and optimize website conversion. Acquired/merged 2 companies and grew division from 1 to 17 employees. * Manage e-Commerce and all lead generation channels. Implementing responsive design website and mobile app. * Develop and manage online watch buying business, website, and mobile app. Led technology development for front-end, custom back end workflow management and marketing. * Developing mobile app for watch collectors to manage their collections online and coordinate the acquisition, disposition and servicing of luxury timepieces. From 2012 to Present (3 years) Vice President, Marketing @ Recruited by the owner and CEO to transform Tafford Uniforms from a mail-order catalog business to a leading e-commerce destination for medical professionals. Developed marketing strategy and built a team of marketing and creative professionals along with a set of agency partners that launched a new web platform and built all major online channels including e-mail, paid search, marketplaces, social media, SEO, and affiliate. Optimized catalog circulation while growing web traffic and EBITDA. Led a team of 6 professionals and managed all agency relationships. From December 2006 to 2012 (6 years) Vice President @ Recruited by the CEO to manage the fundraising process, develop the go to market strategy, and build the marketing and business development functions. Responsible for developing the business plan and fundraising presentations, engaging with the Venture Capital community, presenting HxTechnologies to potential investors, management of corporate communications, and development of Request for Proposal responses. Re-launched the company website and deployed Search Engine Optimization and website lead generation strategy. Company raised VC funding and was subsequently acquired by MEDecision. From September 2005 to November 2006 (1 year 3 months) Vice President, Marketing @ Promoted to lead a marketing transformation for Verticalnet. Reported to CEO and served as member of executive leadership team; worked with the senior executive team to develop corporate and product positioning, generate sales momentum, stabilize capital structure, and improve marketplace branding and recognition. Global responsibilities included: • Marketing Strategy • Product marketing, direct marketing, and marketing programs • Brand strategy and management • Corporate communications and public relations • Industry analyst & investor relations • Market research From August 2003 to May 2005 (1 year 10 months) Senior Director of Product Marketing @ Promoted to develop and deploy marketing messaging for Verticalnet’s Enterprise Software division after a transformational acquisition. Led a technical and creative team to develop the content and strategy for marketing including product collateral, web-site content, sales tools and training, public relations materials, product pricing, and marketing programs. From 2002 to 2003 (1 year) Director of Strategic Alliances @ Promoted to create Verticalnet’s partnership program for newly created Enterprise Software division and negotiated alliances with top tier consulting firms. Responsibilities included partner assessment, deal execution, and post implementation sales coordination, joint marketing, training, and staffing. From 2001 to 2002 (1 year) Senior Manager of Corporate Development @ Recruited to manage the execution of a business plan drafted while a consultant with Deloitte. Created financial model and recruited team of sales, marketing, and technology professionals to launch the new cloud-based e-Procurement solution. Served as operations manager for execution of the business plan and transitioned the business to Verticalnet’s operating unit. From 2000 to 2001 (1 year) Senior Consultant @ Broad-based management consulting experience encompassing strategy, process, and technology. Developed functional experience in technology strategy and supply chain and industry expertise in the retail, manufacturing, and energy industries. Selected experience included: From May 1998 to August 2000 (2 years 4 months) Greater Philadelphia AreaBusiness Development Finance Intern @ Developed methodology for valuation of small and privately held software companies to facilitate identification of comparable companies, prediction of cash flows, and ensure that acquisitions add incremental shareholder value. From May 1997 to August 1997 (4 months) Business Analyst @ Provided analytical support for strategy and operations consulting projects for Fortune 1000 clients. Awarded a “Deloitte Scholarship” in 1996. From August 1994 to July 1996 (2 years) Greater Atlanta Area

MBA, Finance @ Wharton School, University of Pennsylvania From 1996 to 1998 BA, Economics @ Duke University From 1990 to 1994 David Kaplan is skilled in: Marketing Strategy, Online Marketing, E-commerce, Direct Marketing, Business Planning, Public Relations, Management Consulting, Corporate Communications, Alliances, Corporate Development, B2C, Retail, Start-ups, Interactive Marketing, Marketing Management