SVP, Direct to Consumer Business @ Highlights for Children
Chief Digital Marketing Officer @ Ashford.com
Group VP, Consumer and Digital Marketing @ Hearst Newspapers
Bachelor's degree @
GROWS REVENUE WITH CONSUMER-FOCUSED STRATEGY, INNOVATION, DIGITAL CRM
David Gitow embraces the energy of a startup to transform his companies into successful consumer businesses. David’s strategic and operational marketing experience enables him to keep the day-to-day business running, while phasing digital channels into the integrated marketing strategy. His disciplined management experience includes overseeing the full P&L, guiding
GROWS REVENUE WITH CONSUMER-FOCUSED STRATEGY, INNOVATION, DIGITAL CRM
David Gitow embraces the energy of a startup to transform his companies into successful consumer businesses. David’s strategic and operational marketing experience enables him to keep the day-to-day business running, while phasing digital channels into the integrated marketing strategy. His disciplined management experience includes overseeing the full P&L, guiding brand strategy and product innovations, leading turnarounds and overseeing operations. David is particularly known for his expertise in subscription-based businesses and digital CRM targeting – building robust consumer profiles that have led to successful targeting efforts to achieve customer acquisition, retention and loyalty goals.
APPLIES A WEALTH OF EXPERIENCE TO EFFECTIVELY MANAGE AND INNOVATE
David’s experience leading business of significant scale (Time Inc., Barnes and Noble, Inc.) as well as small, entrepreneurial start-ups (eNews.com) uniquely positions him to know how best to combine disciplined operations and financial controls with emerging digital platforms and agile processes to quickly achieve business goals, revenue targets and lower costs. Currently David leads digital strategy engagement for companies looking to leverage digital technology to engage consumers resulting in cost efficient, yet highly profitable acquisition, retention and loyalty programs.
Strategic Advisor @ David is Founder of Gitow and Company Strategic Marketing Advisors – a consulting practice focusing on branded digital strategy and implementation. David serves as a strategic partner to CEOs and executive teams in devising digital engagements to drive revenue growth and new customer acquisitions. For Graze.com, a successful global subscription “snacks by mail” business enabled by technology, David partnered with the CEO and senior leadership team to assess new customer acquisition efforts and to evaluate the impact of new business models on revenue and profitability. In turn, David led analysis to provide recommendations to increase productivity, including ways to improve the effectiveness of all branding efforts on consumer awareness and attitudes towards the subscription business model.
For early stage e-commerce startup DARA Artisans, David partnered with the CEO and built consensus with cross-functional senior leadership to develop Key Performance Indicators (KPIs). The KPIs would inform how to create more effective customer engagement strategies to increase revenue, grow the customer list and improve repeat purchase rates. And for disruptive global digital magazine subscription business Readly.com, David partnered with executive management to enhance the company’s existing website. The goal was to improve key drivers for new customer acquisition that would substantially increase new subscription volume, and improve the digital user experience leading to greater customer satisfaction and retention. From 2014 to Present (1 year) SVP, Consumer and Digital Marketing @ P&L Responsibility | Turnaround | Revenue Acceleration | Cost Reductions | Digital CRM | E-Commerce
Responsible for all consumer, digital, database, and e-commerce activity for this $1.2BB media company – the second largest owner of radio stations in the United States.
Led dramatic P/L turnaround in four months; tripled revenue by improving CRM, affiliate management, SEM and radio advertising; and cut expenses 35% by eliminating unprofitable sales efforts. Oversaw full P/L and operating responsibility for SweetJack.com – a “daily deals” e-commerce business. Directed all aspects of business technology, sales, marketing, finance and customer service. Devised strategy to generate new sources of ecommerce and advertising revenue by building a profile-rich customer database (goal 10-20MM). From 2013 to 2014 (1 year) SVP, Marketing @ Brand Marketing Strategy | Operational Planning | Net Profitability Drivers | Customer Insights Leveraging | CRM | Customer Loyalty + Retention
Responsible for revenue and marketing strategy, offline/online segmented marketing and CRM management, data analytics and customer insights, and execution and branding for this leading marketer of children's print and digital books, and electronic products.
Grew division profitability (+ $15MM) by improving CRM, loyalty incentives and rationalizing costs; forecasted $34MM in incremental revenue by developing a strategy and operational roadmap for the gift card business; produced $250MM in annual revenue by tightly aligning and managing all offline and online marketing activities. From 2010 to 2012 (2 years) Board of Directors @ Business Strategy | Exit Deliberations | Product Development | Revenue Acceleration
Independent Board Member for this high-growth email service provider. Participated in strategic, financial and governance oversight, along with VC investors DFJ, DE Shaw, Neocarta, and European Founders. From 2007 to 2011 (4 years) SVP, Global New Media @ New Product Innovations | Direct-to-Consumer Strategy | E-Commerce | Pricing Strategy | Partnering Negotiations
Responsible for strategic development and implementation of new high growth DTC (direct-to-consumer) channels, digital products and all e-commerce activities for this $2BB textbook publisher. Initiated, developed and launched the first textbook rental program by any publisher, and participated in the company's digital products distribution and pricing strategy, including strategic partnering discussions with Amazon, Barnes and Noble, Apple, and Sony. From 2009 to 2010 (1 year) CMO, Barnes and Noble and Barnes and Noble.com @ Recurring Revenue | Customer Acquisition + Loyalty | CRM | Omnichannel Marketing Strategy and Execution | Brand Strategy | Organizational Re-alignments | Cost Reductions | High Performing Team Building
Directed all marketing strategy and execution for both the web and retail Store channels of this $7BB retailer. Full P/L responsibility for key growth areas: Member Loyalty program, Gift Cards, Barnes and Noble MasterCard, and website advertising. Directed all online acquisition and retention marketing, and served on executive committee for BN.com. Increased customer database from 8 to 20MM customers and grew CRM revenue from $20 to $130 million by developing a highly sophisticated and targeted CRM program. From 2001 to 2009 (8 years) CMO @ Startup | Board Engagement | Investor Relations | Brand Marketing | Strategic Partner Relationship Building | Customer Acquisition
Directed all marketing activities for this internet magazine retailer start up. Managed publisher and marketing partnering relationships, served on the Executive Committee, and worked closely with Venture Capitalists and the Board on strategy and funding. From 1999 to 2001 (2 years) Founder and President, Time Inc. Home Entertainment @ Full P&L Responsibility | Net Profitability Drivers | Product Development | Finance | Operations | Brand Marketing | Licensing Negotiations | Customer Acquisition and Retention
Founded and ran division ($120MM revenue, $20MM in profits) encompassing 13 print product lines within the Time, Inc. consumer brand portfolio including Time, People, Sports Illustrated, Money, Fortune, and Entertainment Weekly. Responsible for all aspects of the business including product development, financial accounting, fulfillment, marketing and branding. Developed and marketed a successful book series through a negotiated licensing agreement with Hearst Publishing's Good Housekeeping magazine. From 1992 to 1999 (7 years) Consumer Marketing Director, Time Magazine @ Full P&L Responsibility | Re-energized Brand Strategy | Direct Marketing | Marketing Research | Consumer Insight Analysis
Full P&L responsibility for $250MM of consumer marketing revenue and $60MM in profit contribution. Directed all aspects of consumer marketing for Time Magazine including subscription direct marketing and newsstand sales. Led extensive brand and product research and analysis resulting in recommendations to reposition the brand, supported by a national advertising campaign. From 1990 to 1992 (2 years) Roles of Increasing Responsibility @ Assistant Consumer Marketing Director | Time Magazine (1989 –1990)
Marketing Manager | Time Magazine (1986 – 1989)
Attended Business School (1984 to 1986)
Promotion Manager, Household Products Division | Lever Brothers (1983–1984)
Account Executive | N.W. Ayer (1982–1983) From 1982 to 1990 (8 years)
Master of Management (MBA), Marketing @ Northwestern University - Kellogg School of ManagementBachelor's degree @ Vassar College David Gitow is skilled in: Direct Marketing, Digital Marketing, Email Marketing, Social Media Marketing, Online Advertising, Digital Media, Marketing Strategy, Customer Acquisition, Database Marketing, Social Media
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