A macro thought-leader with a hybrid of result-orientated experience with a diverse marketing and media portfolio of international Fortune 500 to local small business clients. Core Skills & Strengths: Strategic planning, emerging technologies, brand & business development, Omni-Channel media & marketing professional that enjoys identifying problems or areas of improvement while passionately devising creative solutions through thoughtful collaboration, attentive research, thorough data collection, analysis, and progressive ideas. Digital Tactical Experience: Banner, Rich Media, Video, Social, Mobile, Gaming, Search: SEM/SEO Marketing, Lead Generation Traditional/Offline Tactical Experience: TV, magazine, newspaper, outdoor, and radio Client Industry Experience: Consumer and B2B accounts within Automotive, Aftermarket, Retail, IT, Sports, QSR, Healthcare, Entertainment, Hospitality/Travel, Non-profit Client Brand Account Experience: - Hilton Worldwide, Chrysler, Domino's Pizza, Ford Motor Company, Compuware, General Motors, Shell, White Castle, Bosch, Warrior Sports/Brine, Dollar General, Oakwood Healthcare & Common, Detroit Symphony Orchestra, Detroit PAL Geographical Brand Account Experience: International, National, Regional/In-Market, Multicultural (i.e. African-American and Hispanic) Entrepreneurial Experience: Created, Owned and Operated disc jockey entertainment company (marketing, advertising, website creation & design, account sales, financial administration, DJ, and MC), Freelance media and marketing professional, Image consultant 5 Words To Describe Davaughnu: 1. Perseverance 2. Integrity 3. Leadership 4. Passionate 5. Courageous Strength Finder 2.0 Top 5: 1. Achiever 2. Belief 3. Positivity 4. Strategic 5. Input Myers-Briggs Type Indicator: ENFP - Extroverted Intuition with Feeling

Freelance/Consultant Strategic Digital Marketing and Media Executive @ From December 2015 to Present (1 month) Greater Detroit AreaAccount Management & Business Development Marketing Solutions USA @ www.3DEXCITE.com - Responsible for the growth, development, and management of agency and brand client relationships that partner with 3DEXCITE to create high-impact 3D/2D marketing services and solutions - Evangelize and educate 3DEXCITE's 3D visualization and CGI capabilities to increase the velocity and accuracy of decision making across all channels for agencies and brands - Co-Lead on Culture and Communications Committee From July 2014 to December 2015 (1 year 6 months) United StatesFreelance/Consultant Digital Strategy, Media and Marketing Executive @ - Manage and instruct clients on display, search, social, e-commerce, and emerging digital executions - Creative and strategic marketing development and implementation for Facebook, Twitter, Pinterest, and WordPress client brand pages Clients: Cornerstone Charter Schools, Real Times Media, Nooloos, Slick Cups, Estate Planning From March 2013 to July 2014 (1 year 5 months) Greater Detroit AreaMarketing Strategy & Analytics @ Developed, managed, and presented standardized or custom reports for Chrysler brand client's national online creative advertising. Continuously built and implemented testing strategies to determine the optimum messaging, Calls To Action, and creative online advertising executions. - Founded Team "Think Tank" to drive team collaboration and innovative problem solving - A/B creative testing with 20% efficiency - Vanguard for Chrysler "Unified Dashboard" In addition, recognized trends and optimizations in data to provide client insights and strategic recommendations that met or exceeded goals. Chrysler Brand Responsibilities: Ram Trucks, Dodge, Fiat From June 2012 to February 2013 (9 months) Greater Detroit AreaAccount Supervisor @ Managed and generated digital (online, mobile, tablet) creative strategy for integrated Ram truck brand and in-market campaigns while building on campaign success through established benchmarks and continuous goal-focused optimization. - Responsible for launching the new 2013 RAM 1500 digital creative - Launched digital creative for multiple RAM 1500 annual sponsorship campaigns - Road Ram Jam, CMAs, ACMAs, A&E Longmire, Fantasy Football, Outdoorsman, Sports Illustrated, Kentucky Derby, etc. - Introduced and managed dynamic creative display that increased nimbleness in implementation - Developed creative matrix that streamlined creative asset and project management - Orchestrated "Brand Pillar" strategy that maximized brand budget spend, leveraged, and optimized creative from inception to execution Maintained and nurtured senior Ram client relationships Cultivated multi-agency and vendor relationships to unify Ram creative strategy (offline, online media, CRM, social, and PR). Chrysler Brand Responsibilities: Ram Trucks From January 2012 to June 2012 (6 months) Greater Detroit AreaManager, Digital Media @ Strategic manager over all digital media across Hilton Worldwide Focus service brands, while continuing to manage the planning, buying, performance analysis and optimization responsibilities for Hilton Hotels & Resorts and DoubleTree by Hilton. - Developed and managed the launch and rebrand of two brands Hilton and DoubleTree simultaneous while directing team strategies, planning and buying for Embassy Suites, Conrad, Waldorf Astoria - Pioneered 1st ever international Apple iAd within the hospitality category - OMMA Award Finalist for Integrated Online Campaign - Exceeded client goal for Facebook followers by 20% and drove increased engagement - Initiated and executed mobile Geo-fencing campaign that surpassed brand conversion goal Hilton Brand Responsibilities: Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites, Conrad, and Waldorf Astoria From March 2011 to December 2011 (10 months) Senior Contributor, Digital Media @ Lead on developing and executing strategic brand and direct response digital media campaigns across Hilton Hotel brands. - Educated clients and internal teams through Digital 101 and Point of Views on emerging tech - Established cross-channel collaboration with internal and external agency partners - Instrumental in improving team media process and go-to-market strategies that increased workflow to achieve client objectives - Campaign display performance analysis and optimization delivered conversions 70% above client objectives Hilton Brand Responsibilities: Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites, Conrad, and Waldorf Astoria From April 2010 to March 2011 (1 year) Supervisor Digital Media Communications @ Supervised Ford car day to day operations and strategic development of media planning team that created and implemented media plans based on client goals. - Accelerated the evolution of departmental communications and digital education Ford Brand Responsibilities: Taurus, Fusion, Mustang, Focus From March 2010 to April 2010 (2 months) Senior Digital Communications Planner @ Managed and strategically designed and managed multi-million dollar digital media plans for Ford car brands including mobile, social, and gaming. - Lead on launch of new 2011 Ford Taurus - Promo's Pro Awards Finalist - Best Use of Games, Contests, and Sweepstakes - Ford Taurus - Strengthened brand favorability through XBOX gaming executions for Ford Mustang Customizer Ford Brand Responsibilities: Fusion, Mustang, Taurus and Focus From October 2009 to March 2010 (6 months) Senior Digital Communications Planner & Buyer on Diversified (Non-Automotive Accounts) @ Hired and Managed Assistant media planner and buyer, while media planning and buying digital media for multiple non-automotive brand clients (National and Local, Consumer and B2B). - Planned and bought successful launch and/or rebrand of several brand products across a portfolio of clients - Bosch Platinum IR Fusion, White Castle - "Crave Is Calling"​, Compuware - "We Make IT Rock Around The World"​, etc. - Introduced and strategically aligned 3rd party partnerships to increase brand awareness and conversions for clients e.g. Ford Mustang, Drifting Motorsports - Wrecked Magazine, ESPN - Initiated digital budget increases up to a 120% across multiple brands - Increased leads by 5-10% via Virtual IT conference for Compuware - Received Auto Aftermarket Communication Award of Excellence for Bosch Auto Parts "Most Integrated Campaign"​ Brand Responsibilities: Bosch, Compuware, Warrior Sports/Brine, White Castle, Shell, Domino's Pizza, Detroit Symphony Orchestra, Detroit PAL, Dollar General, Oakwood Healthcare From May 2007 to October 2009 (2 years 6 months) Owner and Disc Jockey @ Owner and creator of my disc jockey company Swish Entertainment, LLC. Grew business over 2 year period, creating a business plan and educated myself about the business through industry news, books, professional advice, and hands on practice. Worked professional gigs for a year and generated a positive gross income. After my family grew from two (my wife and I) to four I decided to spend more time with family. I sold my equipment and overall ended up breaking even. It was a very satisfying accomplishment in my life and it provided me with an incredible experience in entrepreneurship. From November 2005 to December 2007 (2 years 2 months) Greater Detroit AreaDigital Communications Planner Ford Tier II/Local and Diversified (Non-Automotive Accounts) @ Planned and bought digital media for both Ford Tier II FDAF Regional/Local and a variety of brand accounts. Managed the planning, buying while creating and reporting out performance analysis. Responsible for introducing new strategies for consumer and B2B clients utilizing several million dollars in client expenditures. - Secured and increased digital budgets for Ford Tier 2 (22 dealer markets) - 1st Hispanic interactive rich media execution for Domino's Pizza that out performed all other display ad conversions within campaign - Built and managed SEM and SEO strategies for Bosch and Oakwood Healthcare Brand Responsibilities: Chrysler, Jeep, Bosch, Domino's Pizza, White Castle, Dollar General, Delta Dental From November 2006 to May 2007 (7 months) Media Planner @ Planned and executed offline and digital media nationally for General Motors within general market and multicultural (African-American and Hispanic). - Increased digital budget by 100% and launched first Homepage Takeover with interactive rich media and gaming integration - Responsible for strategic planning and buying of rebrand launch General Motors Brand Responsibilities: Goodwrench, GM Performance Parts, GM Parts - Collision and Restoration From September 2004 to November 2006 (2 years 3 months) Media Planner @ Developed, managed, executed offline and online media plans and sponsorships for Chrysler within 12 markets in the Great Lakes region across each brand. Chrysler Brand Responsibilities: Chrysler, Jeep From September 2002 to September 2004 (2 years 1 month) Assistant Media Planner @ Assisted media planners and help manage media buys for Chrysler regional Dealer Market Areas. - Negotiated and premiered in-market online partnership with professional hockey organization Grand Rapid Griffins Chrysler Brand Responsibilities: Chrysler, Jeep From September 2001 to September 2002 (1 year 1 month) Lead Traffic Coordinator @ Lead Traffic Coordinator for Chrysler Dealer Marketing and Advertising Group. Supervised and managed a team of Traffic Coordinators. Chrysler Brand Responsibilities: Chrysler From April 2001 to September 2001 (6 months) Traffic Coordinator @ Traffic Coordinator for Chrysler Dealer Marketing and Advertising Group. Reviewed and routed Dealer Marketing materials through creative, copy, legal, product, and Account for verification and client approval. Chrysler Brand Responsibilities: Chrysler From September 2000 to March 2001 (7 months)

MA, Public Relations/Advertising @ Michigan State University From 2001 to 2003 BFA, Fine Arts - Drawing Concentration @ Eastern Michigan University From 1991 to 1995 High School, Fine Arts, 13 (OAC) equivalent to college prep classes @ Assumption College (High School) From 1987 to 1991 Davaughnu Banks is skilled in: Digital Media, Integrated Marketing, Digital Strategy, Online Advertising, Advertising, Digital Marketing, Media Planning, Brand Development, Media Buying, Mobile Marketing, Social Media, Marketing Strategy, Social Media Marketing, Online Marketing, Strategic Planning