I help global brands build digital cultures in regulated industries. I am currently leading digital communications across the Americas at DLA Piper, one of the world's largest law firms. In this role, I drive digital strategy across all channels including web, social, blogs and microsites, working across the firm to add a digital layer to initiatives including employer branding, digital policies, alumni programs, content marketing, public relations and events. Prior to DLA Piper, I worked in a global role to launch the digital marketing program at White & Case, a leading global law firm, where I was commended by the Financial Times for "Innovating the Business of Law"​ through one of my Firm-wide initiatives. I have also worked for digital & social media marketing agencies, helping develop digital strategies for Fortune-500 companies, covering all touch points – specifically web, mobile, and social. In particular, I worked on the digital strategy for the American Airlines rebrand, and helped launch Underwriters Laboratories' social media platforms. I am driven, hard-working, and can work across global organizations to instill change, and have the follow-through to make sure that change becomes part of the culture. I am a frequent speaker and panel member, with an emphasis on personal branding and digital strategy for professional service firms and regulated industries. For more information, feel free to contact me at daryl.drabinsky@gmail.com or follow me @ddrab.

Senior Digital Communications Manager (Americas) @ Leading digital strategy team for DLA Piper in the Americas. Driving strategy and policy for web (global website, microsites, blogs), social media activity, and digital analytics for the firm. Directing digital integration with internal communications efforts and external client initiatives . - Driving digital strategy and policy for firm including global website, microsites, blogs and social media activity - Internal advocate for’ team's goals and strategies through trainings, presentations and cross-selling of work - Manage digital P&L - Leading firm employee advocacy initiative as one of pilot members (and only law firm) for LinkedIn's Elevate program - Partnering with the human resources group and office of the general counsel on digital policy matters - Launched employee branding program with people team through digital media channels that led to global rollout of these initiatives - Led digital integration for launch of DLA Piper (Canada) LLP, DLA Piper's expansion into Canada with a combination with Davis LLP, and with South American relationship partner firm in Colombia - Manage vendor relationships - Rolled out digital analytics platform and new digital metrics dashboard for thought leadership content - Leading redesign of blogs, event microsites and diversity site From January 2015 to Present (1 year) Greater New York City AreaDigital Marketing @ Launched digital marketing program for White & Case, a leading global law firm, with over 4000 employees in 38 offices, representing two-thirds of the Global Fortune 100 and half of the Fortune 500. Key accomplishments included: - Launched Firm-wide global employee advocacy LinkedIn campaign to increase engagement and encourage more sharing of Firm’s thought leadership content. Through these efforts, the Firm was commended by the Financial Times for innovating the business of law in their Innovative Lawyer Rankings. Over 1200 employees engaged by end of program. - Developed training programs and personally led trainings for 450+ Partners, 14 global practice groups and 200+ member business development/marketing team. Led over 100+ trainings. - Partnered with General Counsel's office to create and implement internal and external policies for social media protocols. Led client-facing social media ethics training alongside Firm's General Counsel. - Worked across organization, leading discussions with PR, Communications, Diversity, CSR and International teams to create processes around content generation and output. Drove digital strategy for thought leadership campaigns, integrating social media and Google ad-words into the overall marketing efforts - Implemented a social media measurement platform for Firm-wide usage and managed day-to-day vendor relationships - Developed plan in conjunction with HR to build employer brand through digital From 2013 to 2015 (2 years) Greater New York City AreaDigital Strategy @ MBLM is a global, independent agency that helps clients create integrated marketing solutions, tools, and experiences that empower them to compete more effectively and grow their businesses. They pride themselves on maintaining an agnostic yet open perspective regarding media, technology, and partnerships. In this position, I developed digital strategies for Fortune-500 companies, covering all touchpoints – specifically web, mobile, and social. I collaborated with senior partners on external marketing strategies, implement social media measurement platforms to gauge success, and lead internal marketing efforts. A sampling of some of my work for clients include: American Airlines - Digital strategy and account management for the airline’s first rebrand in over forty years, applying the new brand to all digital touchpoints - Liaised between designers, agency partners, the client, and MBLM partners to create digital brand strategy based on best practice industry audits delivered by my team. Underwriters Laboratories - Social strategy and implementation for UL's social media launch and activations, including employee guidelines, analytics platforms and social media campaigns. - Audited companies within industry and B2B space for best practices ---- For detailed list of accomplishments, please request my resume. From 2011 to 2013 (2 years) Business Development @ Attention is a full-service media agency that drives measurable business results by integrating social behavior across the customer journey. Attention approaches brand marketing, advertising and PR through the lens of social media. Attention demonstrates the value of social campaigns and channels by using social data and proprietary analytics tools that help brand marketers see where their brand fits in the social space and – more importantly – what to do with that information. In this position, I managed new business, client services, and marketing. I worked with CEO and New Business Director to create and deliver new business presentations for clients in all verticals, both B2B and B2C. I worked with creative team to execute the agency's first style guide including website relaunch. I defined and communicated marketing strategy for the agency's various social media channels. A few highlights of accomplishments and responsibilities in this position include: - Using social media analytics tools like Sysomos, Scoutlabs, Radian6, and Tracx, I provided high- level strategic insight into opportunities for new and existing clients. - Proactively, I launched new business verticals for agency in sports and pharmaceutical industries, working with partner agencies to secure new clients. - I implemented key knowledge management processes agency-wide to promote efficiency and increased organizational knowledge‑share, including implementing and training agency on new CRM System, and creating social media training materials both for external client use as well as for internal knowledge management usage. - Created/maintained agency‑wide reports of each vertical's financials, tracking business‑flow for VP of Client Services. - Created panel and awards strategy to market agency externally. Accepted into 2012 SXSW Interactive Panel, WOMMA Panel Speaker 2011, Davey Award Winner 2011, amongst other highlights. ---- For detailed list of accomplishments, please request my resume. From 2010 to 2011 (1 year) MBA Candidate @ Media & Telecom MBA Project Consultant: - Researched business development trends, competitive landscape and supplier business models in the mobile analytics space. - Delivered presentation and final report to Verizon Wireless Executive Director, Marketing and Media Operations Wharton Women in Business Conference Marketing Chair - Strategized and executed the marketing plan for Wharton's largest student group's conference. - Conference attendance sold out, with over 600 students, alumni and businesswomen attending, with an increase of over 33% from the prior year. Marketing Strategy Intern, TownMe.com - Developed a multi-level marketing strategy using online and offline strategies with the start-up founders to create and promote content across Philadelphia on the regional wiki-based site backed by Sequoia Capital and Reid Hoffman, purchased by Twitter in December 2009. - Achieved highest site traffic (page-views, unique visits) of all six TownMe regional affiliates for a six-month period. From August 2008 to May 2010 (1 year 10 months) Strategy & Analytics Intern - Digital Innovation Group @ McCann is a Global advertising agency network with offices in more than 130 countries built on the power of Truth to transform brands and businesses. They believe Truth is a catalyst for authentic ideas, powerful ideas that will be believed, embraced, and advocated by people in their everyday lives. And these ideas are able to drive positive change in a brand’s relationships with its consumers and its employees. As a Strategy & Analytics Intern in McCann's Digital Innovation Group, I conducted multiple marketing research projects during my eight-week tenure: - Explored Microsoft brand familiarity and favorability in response to commercial advertisement during election. - Published brief for Microsoft’s marketing team to analyze Twitter Emerging Media Trial for ExecTweets.com. - Produced whitepaper for McCann Erickson’s Chief of Digital Innovation that compared metrics created a common metric system for social media platforms such as Twitter, Facebook, long‑form video, and RSS. From June 2009 to August 2009 (3 months) San Francisco Bay AreaGMAT Instructor @ Instructed a group of 10 students on their GMAT prep From January 2008 to June 2008 (6 months)

MBA, Marketing, Management @ University of Pennsylvania - The Wharton School From 2008 to 2010 BA, Political Science @ Northwestern University From 2004 to 2008 Daryl Drabinsky is skilled in: Marketing Strategy, Social Media Marketing, Integrated Marketing, Digital Media, New Business Development, Regulated Industry, Social Media Measurement, Digital Strategy, Start-ups, Social Media, Advertising, Brand Development, Business Development, CRM, Marketing