Vice President, EMEA Marketing, Netflix
Amsterdam Oud-Zuid en Rivierenbuurt, North Holland Province, Netherlands
Strategic marketing professional with significant experience in consumer and retail space from both client and agency sides at global, European and local levels. Effective in delivering business value in dynamic, entrepreneurial and creative-lead businesses directing cross-functional teams.Director of Marketing, Europe @ From March 2014 to Present (1 year 10 months) vp marketing, category, design & brand integration,...
Strategic marketing professional with significant experience in consumer and retail space from both client and agency sides at global, European and local levels. Effective in delivering business value in dynamic, entrepreneurial and creative-lead businesses directing cross-functional teams.Director of Marketing, Europe @ From March 2014 to Present (1 year 10 months) vp marketing, category, design & brand integration, EMEA @ • Lead the marketing (instore, out of store, digital, loyalty), category management (product P&L), store design and public affairs teams across Europe, Middle East, Russia and Africa. Over 2,000 stores across equity, license, franchise and foodservice ownership models. • Report into the President of EMEA, team of 82. From January 2013 to March 2014 (1 year 3 months) Amsterdam Area, NetherlandsDirector of Brand Marketing @ • Led strategy and execution across brand, communications (consumer and enterprise), channel marketing, sponsorship, events and hospitality for Vodafone UK. • Developed insight-based differentiated products and services delivering significant increases in NPS and delivered market-leading communications increasing cut through by 168%. • Launched loyalty platform, Vodafone VIP, to offer customers money-can’t-buy experiences within fashion, festivals, and formula one. Over 3mill visits to date. • Launched and managed Giving Something Back pillar of the business including a not-for-profit text donation service with over 16K charities and 40K fundraisers signed up in first year. • Managed a budget of £110Million with a team of 39. From November 2009 to December 2012 (3 years 2 months) Strategy Director (interim, maternity cover) @ • Directed strategy across the ASDA (Walmart) retail account and pitched new business From August 2009 to November 2009 (4 months) London, United KingdomGeneral Manager, Brand and Communications (interim) @ - Led strategy and execution across brand, communications, PR, sponsorship, direct marketing for the Vodafone brand in Australia. - Developed the brand migration strategy and customer experience for the merger of the 3 and Vodafone brands in Australia. From March 2009 to July 2009 (5 months) European Brand Director @ - Developed and directed brand strategy, management and communications in Europe. Led implementation of marketing execution, advertising, promotions and in-store marketing for 180 stores across three territories. Reported to VP of Marketing. - Designed and implemented brand positioning and customer segmentation across all sub-brands initially used across the European business, then subsequently rolled out globally. - Extended the brand's prestige by collaborating with leading stylists and artists (Marie Amelie Sauve, Roland Mouret, Pierre Hardy) to complement product design and offer a Design Editions range featured in Colette in Paris and Dover Street Market in London. From January 2006 to January 2009 (3 years 1 month) London, United KingdomHead of Integration, Brand & Customer Experience @ - Oversaw all operations of the Brand and Customer Experience team (including brand strategy, brand design, advertising, media, sponsorship, online assets, customer management, retail and research) ensuring an integrated delivery across multiple customer touch points. From January 2004 to December 2005 (2 years) Group Account Director @ - Established the London office of this global privately owned creative advertising agency, ensuring relevance and growth in the UK market. Reported to CEO. Built the agency from 6 people to 48 people. Key accounts won included Nike, Diet Coke, Royal Bank of Scotland, Revlon and Honda. From November 1996 to July 2002 (5 years 9 months) London, United KingdomAccount Supervisor @ From 1995 to 1996 (1 year) San Francisco Bay AreaAccount Supervisor @ From 1994 to 1995 (1 year) San Francisco Bay AreaAccount Director @ From 1994 to 1995 (1 year) San Francisco Bay AreaIntern Programme - Marketing @ From 1990 to 1990 (less than a year) Orlando, Florida AreaMBA @ INSEAD From 2003 to 2003 Diploma, Business & Advertising Effectiveness @ IPA From 2001 to 2001 AAAA @ Institute for Advanced Advertising Studies From 1992 to 1992 BA, Economics, Art @ University of Vermont From 1987 to 1991 Intl Baccalaureat @ La Chataigneraie International School From 1981 to 1987 Danielle Davies is skilled in: Integrated Marketing, Creative Management, Brand Architecture, Digital Marketing, Digital Strategy, Strategy, Customer Insight, Segmentation, Marketing, Multi-channel Marketing, Advertising, FMCG, Direct Marketing, Brand Management, Email Marketing
Netflix
Director of Marketing, Europe
March 2014 to Present
Starbucks
vp marketing, category, design & brand integration, EMEA
January 2013 to March 2014
Amsterdam Area, Netherlands
Vodafone
Director of Brand Marketing
November 2009 to December 2012
Fallon
Strategy Director (interim, maternity cover)
August 2009 to November 2009
London, United Kingdom
Vodafone Hutchison Australia (Vodafone + 3)
General Manager, Brand and Communications (interim)
March 2009 to July 2009
GAP
European Brand Director
January 2006 to January 2009
London, United Kingdom
Vodafone
Head of Integration, Brand & Customer Experience
January 2004 to December 2005
Wieden + Kennedy
Group Account Director
November 1996 to July 2002
London, United Kingdom
Young & Rubicam
Account Supervisor
1995 to 1996
San Francisco Bay Area
Foote, Cone & Belding
Account Supervisor
1994 to 1995
San Francisco Bay Area
Foote, Cone & Belding
Account Director
1994 to 1995
San Francisco Bay Area
The Walt Disney Company
Intern Programme - Marketing
1990 to 1990
Orlando, Florida Area
INSEAD
MBA
2003 to 2003
IPA
Diploma Business & Advertising Effectiveness
2001 to 2001
Institute for Advanced Advertising Studies
AAAA
1992 to 1992
University of Vermont
BA Economics Art
1987 to 1991
La Chataigneraie International School
Intl Baccalaureat
1981 to 1987
What company does Danielle Davies work for?
Danielle Davies works for Netflix
What is Danielle Davies's role at Netflix?
Danielle Davies is Director of Marketing, Europe
What industry does Danielle Davies work in?
Danielle Davies works in the industry.
Who are Danielle Davies's colleagues?
Danielle Davies's colleagues are Andrey Norkin, David Aragon, Ryan Mayes, Sui Huang, jerry lawson, Thinh Luu, Becky Tucker, Randall Koutnik, Javier Nestares, and Julia Bennett
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