Strong background in Sales & Marketing, develop and execute innovative growth business strategies in FMCG global companies. Demonstrate track record of building high-growth cross-functional teams. Expert in manage mayor key accounts, development projects, product life cycles, retail marketing plans and processes to drive business performance. Inspiring others to maximum potential.

Area Sales Manager @ From 2015 to Present (less than a year) Commercial Director @ From 2013 to 2015 (2 years) Mexico City Area, MexicoSenior Key Account Manager @ Sr. Key Account Manager Modern Trade for Walmart, Costco and Sam´s Club Brands: Vanish, Airwick, Lysol, Brasso. Description: Develop a sustainable retail sales strategy that allows profitable growth. Support successful programs to secure shopper preference at the POS based on “Shopper Insights and experiences”. Client’s engagement plans and Retail market strategies. Full P&L control and forecast planning. Sells team’s engagement program. Trade Marketing Manager Modern Trade Brands: Airwick Description: Developed ad-hoc client exhibition program based on shopper understanding and customize marketing plans for each channel. Price strategy and planograms. BTL. Identify relevant insights to deliver impact visibility to drive sales. Merchandising materials monitor. Communication in POS. Sales team training. From July 2011 to February 2013 (1 year 8 months) Mexico City Area, MexicoKey Account Manager @ National Field Execution Coordinator Walmart Brands: M&M´s, Snickers, Milkyway Description: Responsible for national field execution in Norte-Bajio-DF- Sur WMT team, responsible for 6 sales rep and 55 sales promoters. Training and career path leader. Measurements of sales by rep and region. Display exhibition and implementation "on time" programs. Execution blitz teams. Best team and exhibition in 2011 Achievements: Implementation of new sales performance metrics Jr. Key Account Manager Walmart Brands: M&M´s, Snickers, Milkyway Description: Negotiation in all store formats, business analysis and retail understanding. Bases of replenishment. Buyer engagement. Exhibition POS. Sales analysis Achievements: Establishing the bases for Replenishment Program CPFR From July 2008 to July 2011 (3 years 1 month) Assistant Brand Manager @ Define marketing plans and brand equity strategies, P&L control. Managing ATL&BTL, product launches, on-line and off-line media, promotional marketing. Analyzing market trends using data sources including customer insights and research. Managing agency relationships. From August 2007 to July 2008 (1 year) Mexico City Area, Mexico

Course, Business/Managerial Economics @ Instituto Tecnológico Autónomo de México From 2015 to 2015 Bachelor of Science (B.S.), Marketing @ Tecnológico de Monterrey From 2002 to 2007 Daniel Mora is skilled in: Retail, Business Strategy, Marketing Management, Sales Operations, Negotiation, Shopper Marketing, Business Innovation, Team Building, Key Account Management, Financial Planning, CRM, A&P, Merchandising, Trade Marketing, P&L, Cross-functional Team Leadership