I am an ex-agency person who has been in both creative and media agencies (Leo Burnett, Lowe, Ogilvy, Mindshare).
Currently, I am the Head of Marketing of Globetel UK Limited, the London-based subsidiary of Globe Telecom, one of the biggest telecommunications companies in the Philippines. I have a 23-year experience in integrated marketing communications encompassing advertising, media, digital, activations and PR.
I have been schooled in the different multinational marketing communications disciplines – P&G, Unilever, Kraft, Kimberly-Clark, GSK – during the formative years of my career.
I am experienced in working with global/regional offices and in start-up companies.
I am proud to be part of some of the Philippines' award-winning campaigns (AME, Cannes Lions, D&AD, Clio). I am also experienced in local adaptations of global/regional campaigns.
I am currently based in London, UK.
Head of Marketing @ From May 2015 to Present (6 months) London, United KingdomVice President Communication Channels and Branding @ Responsible for corporate branding and integrated marketing communications. Responsible for media, digital, activation and brand PR effectiveness and efficiency as communication channels. From 2009 to 2015 (6 years) Manila, PhilippinesGeneral Manager @ Responsible for the company's P&L, new business and people development.
100% new business wins without a pitch.
Media Agency of the Year, 2007, 2008, 2009.
First Internationalist Award for Media Innovation in Outdoor Media. From 2007 to 2009 (2 years) Manila, PhilippinesDirector Of Client Services @ Responsible for the Adverrising Department's P&L and the quality of the output and servicing. Handled Kimberly Clark, Kraft, Unilever, GSK, Motorola.
Some of the work that I have done can be found in:
http://www.adeevee.com/creatives/show/bunny-aguilar/ From 2000 to 2007 (7 years) Manila, PhilippinesGroup Account Director @ Handled P&G.
First ever Creative Guild TV Ad of the Year (2000). From 1998 to 2000 (2 years) Manila, PhilippinesAdvertising Director @ Responsible for brand communications and campaign development. From 1996 to 1998 (2 years) Manila, PhilippinesAccount Director @ Handled Far East Bank. From 1995 to 1996 (1 year) Manila, PhilippinesSenior Account Manager @ Handled P&G. From 1992 to 1995 (3 years) Manila, Philippines
Master of Business Administration (MBA), Business Administration and Management, General @ Harvard Business School Program/Ayala Leadership ProgramBachelor of Science (B.S.), Science @ Ateneo de Manila University From 1987 to 1991 D'Artagnan Aguilar is skilled in: Integrated Marketing, Digital Strategy, Digital Marketing, Creative Strategy, Media Planning, Online Advertising, Marketing Communications, Interactive Marketing, Digital Media, Customer Insight, Advertising, Mobile Marketing, Brand Architecture, Brand Management, Marketing Strategy, Outdoor Advertising, Interactive Advertising, Brand Development, Media Buying, Media Strategy, Creative Direction, Social Media Marketing, Marketing Management, Online Marketing, Strategy, Account Management, Email Marketing, New Business Development, Mobile Advertising, Segmentation, Marketing, Social Media, Content Strategy, Multi-channel Marketing, Corporate Branding, Direct Marketing, Public Relations, Management, Market Research, Business Development, FMCG
Websites:
http://www.pana.com.ph/links/ind-7-2013.php