Head of EMEA markets
Paris Area, France
BlaBlaCar
Marketing Manager France
July 2015 to Present
Paris Area, France
BlaBlaCar
Associate Marketing Manager France
September 2014 to June 2015
Paris Area, France
Yves Rocher
International Business Analyst- Division e-commerce/digitale
July 2012 to August 2014
Paris Area, France
Sia Conseil
Consultant Practice Transportation-Industry-Retail
January 2012 to June 2012
Redcats USA
Online Marketing Analyst OneStopPlus.com
July 2010 to December 2010
Greater New York City Area
Reckitt Benckiser
Assistant Brand Manager Harpic/Destop
June 2009 to December 2009
Paris Area, France
BlaBlaCar is one of the largest and most active collaborative consumption network in Europe with 20+ million members and over 2 million people travelling with us every month, >>> In charge of the France marketing mix: - offline campaigns : TV & Radio - online campaigns : Social Marketing, SEA, Programmatic - app download campaigns - CRM... BlaBlaCar is one of the largest and most active collaborative consumption network in Europe with 20+ million members and over 2 million people travelling with us every month, >>> In charge of the France marketing mix: - offline campaigns : TV & Radio - online campaigns : Social Marketing, SEA, Programmatic - app download campaigns - CRM - partnerships with airline and bus comparators, routeplanners, online portals >>> Manage a team of 2 people
What company does Cyril CAMBIER work for?
Cyril CAMBIER works for BlaBlaCar
What is Cyril CAMBIER's role at BlaBlaCar?
Cyril CAMBIER is Marketing Manager France
What industry does Cyril CAMBIER work in?
Cyril CAMBIER works in the Internet industry.
Who are Cyril CAMBIER's colleagues?
Cyril CAMBIER's colleagues are Virginie Kerhuel, Emeric Trang, Theotime Loiseau, Quentin Aupetit, and Amelie Martin
📖 Summary
• Reliable experiences in Digital, E-Commerce, FMCG and Management Consulting • Leadership: strong capacity to manage projects and propose new business solutions • Strong analytical and communication skills • Ability to work in international, multicultural environment • Graduated from ESSEC Business School (2nd ranked business school in France) with an MsC in Management • Fluent in English (TOEIC 890/990) • Proficient use of Microsoft Office, Google Analytics, CoremetricsMarketing Manager France @ BlaBlaCar is one of the largest and most active collaborative consumption network in Europe with 20+ million members and over 2 million people travelling with us every month, >>> In charge of the France marketing mix: - offline campaigns : TV & Radio - online campaigns : Social Marketing, SEA, Programmatic - app download campaigns - CRM - partnerships with airline and bus comparators, routeplanners, online portals >>> Manage a team of 2 people From July 2015 to Present (6 months) Paris Area, FranceAssociate Marketing Manager France @ From September 2014 to June 2015 (10 months) Paris Area, FranceInternational Business Analyst- Division e-commerce/digitale @ Scope: 22 countries, in Europe (Western Europe, Ukraine, Russia...), Turkey, China and North America (Canada/US) - Business performance analysis of the e-commerce websites: online marketing campaigns, merchandising, offer management, CRM and file monitoring, - Business partner of countries: website audit & benchmarks, action plan identification and follow-up, share of best practices - Dashboard creation and monthly reporting to the top management - Project Manager for central digital projects related to Customer study, KPIS Scorecard & Analytics - responsible for Yves Rocher webanalytics tool - Market Studies for international expansion via digital (Brazil - Morocco) From July 2012 to August 2014 (2 years 2 months) Paris Area, FranceConsultant Practice Transportation-Industry-Retail @ Missions in Paris & Casablanca Tourism industry- Marocco - Market study for the commercialization of vacation centers Railway industry- Processes description and reorganization of a department E-tourism: benchmark of the online distribution of several lodging actors Lodging industry: first review of a luxury hotel positioning From January 2012 to June 2012 (6 months) Online Marketing Analyst OneStopPlus.com @ Online Marketing Analyst, New York, USA - In charge of the e-mailing campaigns - Coordination of the traffic optimization campaigns (SEO, advertising programs) - In charge of the brand's budget - Participation to the website restructuring projects: proposals and solutions' testing - Analysis and presentation of the weekly sales to the OneStopPlus' team From July 2010 to December 2010 (6 months) Greater New York City AreaAssistant Brand Manager Harpic/Destop @ - Sales monitoring, trend analysis (Nielsen data), competitive intelligence - Responsible for brands projects: new product launches, packaging developments, promotions - Participation in the development of brand strategy and commercial policy (Plan 2010, Strategic Review) From June 2009 to December 2009 (7 months) Paris Area, FranceMsC, Chaire Vente et Stratégie Marketing @ ESSEC - ESSEC Business School From 2008 to 2012 Preparation classes for the top French business school entry exams @ Classe préparatoire Madeleine Daniélou From 2006 to 2008 Cyril CAMBIER is skilled in: E-commerce, Business Analysis, Benchmarking, Gestion de projet, Sales Analysis, Market Research, Analytics, Microsoft Office, Problem Solving, Online Marketing, Entrepreneurship, Marketing Strategy, Budget Monitoring, Email Marketing
Extraversion (E), Intuition (N), Thinking (T), Judging (J)
0 year(s), 10 month(s)
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