Senior Marketing & Communications professional with broad multidisciplinary experience and strong Digital & Relationship Marketing skills acquired 16 years of experience. Integrated marketing specialist. Especialidades: Marketing strategy development and execution, Digital Marketing, Performance, Relationship Marketing, Consumer & Customer Database Management, Experiential Marketing, Advertising development, Team leadership and development.

Digital Marketing Leader @ From May 2015 to Present (8 months) Madrid Area, SpainClient Services Director @ Responsible for building strong and trusted client relationships to maintain, influence and grow accounts. My responsibilities include building and growing client relationships, providing strategic direction to the account teams, oversee the financial health of their accounts, scoping projects and developing staff. I am specialist to bring innovative marketing solutions to my clients. Reporting Directly to the Performance General Manager From July 2013 to May 2015 (1 year 11 months) Madrid Area, SpainChief Digital Officer @ Reporting directly to the CEO and Board committee member. Responsible for product development,marketing (SEM, SEO, Display, Affiliate, performance marketing...),multi-channel content,and social media. Define the CRM strategy as a way to create value-added Digital services and regain control over consumers’ data. Responsable for the implementation in 8 markets (Spain, Portugal, Italy, Poland, Mexico, Brazil, Puerto Rico and the Dominican Republic). From January 2012 to June 2013 (1 year 6 months) New Media Director at Consumer Division L´Oréal Spain @ Member of the board committee of the consumer division reporting directly to the General Manager of the L´Oréal Group in Spain. Leading and control the digital strategy for L´Oréal Paris, Garnier, Maybelline NY: Online campaigns, SEO, SEM, Social Media, CRM, Mobile and e reputation (PR online) From October 2010 to December 2011 (1 year 3 months) New Media Manager for L´Oréal Paris @ Start and maintain the digital strategy for the biggest consumer division brand L´Oréal Paris: Control the budget, defining KPI´s, control the digital campaigns, SEM, start working on SEO, education program to the marketing team. From August 2008 to October 2010 (2 years 3 months) Internet Manager at Estee Lauder Companies @ Internet Content Manager for 8 different corporate WebPages: esteelauder.es,clinique.es,maccosmetics.es,lamer.es,aveda.es, bobibrown.es, E-commerce El Corte Inglés (Clinique and Estee Lauder). Create content ,control CMS tools, manage the online budget :online campaigns, SEM and email marketing. From March 2005 to July 2008 (3 years 5 months) WPP Group. Outrider -Mediaedge:CIA. Online Planning and Buying Media Manager @ Planning and Buying Online Manager for the following Accounts: Nivea,Mercedes,Smart,Chanel,Bourjois,Sony Ericsson and Accenture. Tasks: Direct contact with creative online agencies and with the main portals and online networks for negotiated and planned the online budget. Negotiate the rappels with all the online media. From July 2000 to March 2005 (4 years 9 months) WPP Group.Mediacom Iberia. On/Offline Media Planner @ Media Planner Online and Offline. Accounts: Arbora & Ausonia, I Bazar. Direct contact with clients and online media. From June 1998 to July 2000 (2 years 2 months)

Ciencias de la Información, Publicidad RRPP @ Colegio Universitario Domingo de Soto From 1993 to 1998 Licenciada en Ciencias de la Información, Publicidad y RRPP @ Colegio Universitario Domingo de Soto Cristina Villarroya is skilled in: Digital Marketing, SEM, Digital Strategy, Online Advertising, Marketing digital, Marketing Strategy, Social Media Marketing, SEO, E-commerce, Marketing en Internet, Web Marketing, Advertising, Email Marketing, Integrated Marketing, Marketing en motores de búsqueda