Craig Ryomoto is the Director of Online Revenue at Hootsuite Media. He oversees Hootsuite's global online revenue channels made up of over 9 million users. From customer acquisition, conversion optimization, to customer and web analytics Craig has been responsible for turbo charging this start-up giant's online sales. With over a decade of experience in online/digital marketing, growth hacking and business analysis, Craig has worked extensively with industry innovators Reinvent Technology, Simon Fraser University, and Jim Pattison's Overwaitea Food Group. Craig holds an MBA from SFU and a BSc in mathematics and statistics from UBC. Outside of his digital life, Craig spends his time traveling, playing golf and turning double plays like Jeter Jr. on the baseball diamond.

Senior Director, Online Revenue @ I am currently responsible for the GTM strategy for Online Revenue globally, which includes all revenue streams for Hootsuite's online product ecosystem targeted at professionals and SMBs. My team of direct reports spans across North America, Europe and Asia Pacific. Oversees global: - Customer acquisition (demand creation and demand capture) - Conversion optimization (web and email) - Coaching and product training - Data, analytics, and customer intelligence - Promotions, offers, up-sells and cross-sells - Customer retention and life cycle management - Growth hacking - Financial forecasting/modelling - Team of 35+ in Vancouver, London, and Singapore Ensures resource alignment across following departments to execute Online Revenue's global GTM plan: - Marketing - Product Development - Customer Support - Enterprise Sales - Business Development - Alliances and Partners - Finance From July 2014 to Present (1 year 5 months) Vancouver, Canada AreaDirector, Online Revenue @ From October 2013 to July 2014 (10 months) Vancouver, Canada AreaDirector, Pro User Growth & Revenue @ From July 2012 to October 2013 (1 year 4 months) Director of Online Customer Acquisition @ From April 2011 to July 2012 (1 year 4 months) Online Marketing Manager @ From July 2010 to April 2011 (10 months) Business Analyst @ From October 2009 to April 2011 (1 year 7 months) Teaching Assistant @ Graduate Level - Quantitative Business Methods Graduate Level - Organizational Behaviour/Human Resource Management From September 2008 to August 2009 (1 year) Logistics Analyst @ From March 2005 to May 2008 (3 years 3 months)

Master of Business Administration, MBA @ Simon Fraser University From 2008 to 2010 Bachelor of Science, Mathematics major, Statistics minor @ The University of British Columbia From 1999 to 2004 Craig Ryomoto is skilled in: Online Marketing, Start-ups, SaaS, Web Analytics, Social Media, Customer Acquisition, Conversion Optimization, Freemium, Growth Strategies, SEM, Business Intelligence, Multivariate Testing, Online Advertising, Lead Generation, Landing Page Optimization