Spécialisations : Project Management
Marketing
Luxury Products knowledge
Passionate about the fragrance universe
Fluent German and English, conversational Spanish,
Marketing Manager @ Givenchy and Kenzo Marketing Manager looking after North Asian markets: Greater China, Korea and Japan From April 2015 to Present (7 months) Hong KongMarketing Travel Retail APAC @ Management of the marketing strategy of GIVENCHY (perfumes and cosmetics), and KENZO on the Asia-Pacific region.
Areas covered : Greater China, Australia-NZ, Korea, Japan and South East Asia From August 2012 to April 2015 (2 years 9 months) Hong KongBusiness Development Manager @ Key clients: LVMH GROUP (Givenchy, Kenzo, Guerlain, Benefit), CAUDALIE, L’OREAL GROUP (La Roche-Posay), MEALA Int. (Laura Mercier, Lierac), LUXASIA (REN, Peter Thomas Roth) etc…
- Business development: Acquisition of a portfolio of leading beauty brands and development of business relationships for HK and China market
Key achievements: - Acquisition of new customers: GUERLAIN ASIA PACIFIC, BENEFIT COSMETICS, L&F Asia (Burt’s Bees), FOX group Ltd (EUOKO), and brands who are looking to be distributed in HK.
- Marketing: briefs and implementation of online marketing strategies on social media for cosmetic brands to assist them to increase their visibility on HK and Chinese markets, acquire new costumers and increase their sales revenue. From 2011 to August 2012 (1 year) Hong KongAssistant Product Manager, Feminine fragrances @ Product Management Assistant, in charge of three main fragrance lines of Yves Saint Laurent Parfums within the Marketing Development Department.
Significant impact on the elaboration of final concepts and communication tools.
Responsible of the development of the different juices, packagings, bottles and derivatives (lotions, oils, gels, creams etc..)
Work in close collaboration with the Travel Retail Departments in Europe and Hong Kong, and subsidiaries worldwide From April 2010 to January 2011 (10 months) Paris Area, FranceProject Manager Assistant @ High contribution to the development of business plans (budget, planning, ressources)
Preparation and formatting of requests for proposal
Deliverable development monitoring (Energy and Distribution Systems) From May 2009 to September 2009 (5 months)
MSP, Management, Marketing, Strategic and financial International development @ ESCP Europe From 2009 to 2010 ICM, Master Engineering, Chemistry and Management @ Ecole nationale supérieure des Mines de Saint-Etienne From 2006 to 2009 ABITUR (German High School Diploma - Baccalauréat), German literatur, philosophy, history and geography, First class honours @ Lycee Chateaubriand From 2000 to 2003 Corentine GUEGUEN is skilled in: Project Management, Marketing, Luxury Products..., Anglais et allemand..., Stratégie marketing, Développement commercial, Vente, Gestion de la marque, Management marketing, Commerce de détail, Communication marketing, Marketing international, Stratégie de..., Conception de produit