Experienced marketing professional with a strong track record in property advisory, development, tourism destination marketing , shopping centres and international trade. Specialist writer and publisher of business planning and marketing strategies. Leader in brand development and marketing strategies for property industry. Specialties: Team Leadership, Property Marketing, Sales & Marketing strategies, Branding and Identity, Tourism Destination Marketing, crafting vision for new commercial, mixed-use, residential and retail property developments, retail leasing, project sales, residential developments, community engagement, corporate writing, publishing.

Group Director, Business Development @ Client Care & development, strategic account management and strengthening Knight Frank's business development capability. From September 2015 to Present (3 months) Group Marketing Director @ Lead the Australian national marketing program for global real estate group Knight Frank. The marketing team supports all the business units with publications, campaigns, PR, pitching, and communications programs. Knight Frank is a leading independent agency offering commercial and residential sales, commercial leasing, asset management services, project management, valuations, research and town planning services to the property industry. From November 2014 to Present (1 year 1 month) Sydney Area, AustraliaDirector @ Marketing and business development consultancy services specialising in strategic plans, business development, marketing, and publishing. Extensive experience in property development and tourism sectors, in addition to international trade. From 2008 to Present (7 years) Marketing Consultant @ Bluestone and development partner the Cronulla Sutherland Leagues Club are creating a $550million vibrant new town centre at Woolooware Bay, including retail shopping centre, medical precinct, residential apartments and new public domain areas. As Marketing Manager, I initiated an integrated marketing program to establish the brand, marketing tools, leasing programs and overall communications strategy for this Award-Winning development. Winner, UDIA Awards for Excellence, 2014 for Marketing Apartment Communities. Bluestone is also re-developing the Kogarah RSL Club, and other transformation projects with a view to creating legacy projects that deliver long term community benefits. visit www.bluestonegroup.com.au visit www.wooloowarebay.com.au visit www.kogarahrslcommunity.com.au From January 2013 to November 2014 (1 year 11 months) Marketing Consultant @ Marketing plans, residential off-the-plan marketing materials and retail leasing programs for Payce's many residential and mixed-use communities. Projects include: East Village Urban Marketplace - opened in October 2014. www.eastvillage.com.au Wentworth Point vision The Waterfront at Homebush Bay - residential project marketing From February 2010 to August 2014 (4 years 7 months) Sydney Area, AustraliaBusiness Manager @ URETEK is a world leader in developing and offering the most advanced and accurate systems of geo-polymeric injection techniques for ground engineering. Used for re-levelling and stabilising buildings - URETEK has successfully treated residential, commercial, industrial, civil and mining projects. I assist URETEK ASIA, Uretek Ground Engineering in Australia and New Zealand with marketing programs. From March 2010 to June 2013 (3 years 4 months) Business Manager Marketing @ Greening the cities of the world with beautiful environmental roof gardens, vertical wall gardens and green facades integrated into the architectural building design. From February 2010 to June 2013 (3 years 5 months) Consultant - Marketing @ JBA is NSW's leading urban planning consultancy - offering a new range of specialist business units serving the dynamic property sector. These include Planning Strategies, Mining & Infrastructure and Advisory services. From January 2010 to July 2010 (7 months) Marketing Consultant @ Eureka is marketing a number of strategically located industrial estates. Contact Eureka to re-locate your industrial facility. From October 2009 to July 2010 (10 months) Consultant @ Walker is one of Australia's leading private property developers. From time to time, I have provided services to Walker including business writing, Awards submissions, new business pitches and visions for new property developments. From March 2009 to July 2010 (1 year 5 months) Marketing Consultant @ ESQUISSE Design Studio is a bespoke masterplanning workshop that specialises in large-scale, complex, mixed-use and waterfront developments in the Middle East, Malaysia and Australia. My collaboration at Esquisse helped to design a new brand and corporate communications program. From November 2008 to October 2009 (1 year) Marketing Consultant @ As developers of The Waterfront residential community comprising 3,000 new apartments in Sydney, Payce required a branding strategy and marketing plan to sell new apartments and off-the-plan residential sales. From February 2009 to June 2009 (5 months) National Marketing Manager @ One of Australia's leading property development companies involved in all development sectors: commercial, industrial, retail, residential, resort and golf club properties. In charge of brand management, brand strategy, marketing plans, publishing and presentations for the company's corporate and project brands to ensure sales success. From 2001 to 2008 (7 years) Director, Visitor Marketing @ A member of the 7-person Executive Management Team at this NSW Government Trading Enterprise, I was directing the tourism marketing program in the years leading up to the Sydney 2000 Olympic Games to promote Sydney to international visitors. Our agency promoted "The Rocks", Sydney's historic quarter and one of Australia's most visited places, in addition to Sydney's Darling Harbour. From 1994 to 2001 (7 years) Marketing Manager Australia & New Zealand @ Tourism marketing plan to promote outbound tourism from Australia to Thailand. Education and familiarisation tours for visiting tour operators, journalists and travel agents. Co-operative marketing programs with airlines,wholesalers and travel networks. From 1991 to 1994 (3 years) Investment Promotion Officer @ Introduced Australian companies to the tax and non-tax incentives available to Australian companies setting up manufacturing in Thailand, and identifying opportunities for joint ventures with Thai companies From 1987 to 1990 (3 years)

Masters, Tourism Management @ Griffith University From 1996 to 1996 St Saviour's College, Toowoomba Colleen McMahon is skilled in: Affiliate Marketing, Social Networking, Marketing Strategy, Integrated Marketing, Online Marketing, Strategic Planning, Marketing, Real Estate Development, Lead Generation, Social Media Marketing, Digital Strategy, Strategic Communications, Brand Management, Market Planning, Leadership