Colin Dean's Email Addresses & Phone Numbers

Senior Digital Analytics Manager @ Manager of the Digital Analytics team who are responsible for data collection through tagging, reporting and analysis of UK consumer focused websites and mobile apps. I have been responsible for growing the team to support an ever increasing need to understand customer behaviour over a wider range of websites, apps and products....

Senior Digital Analytics Manager @ Manager of the Digital Analytics team who are responsible for data collection through tagging, reporting and analysis of UK consumer focused websites and mobile apps. I have been responsible for growing the team to support an ever increasing need to understand customer behaviour over a wider range of websites, apps and products. From April 2015 to Present (7 months) Norwich, United KingdomDigital Analytics Manager @ Manager of the Digital Analytics team within Marketing of Aviva UK Direct. The team are responsible for all aspects of reporting, analysis, tagging and digital data opportunities across www.aviva.co.uk and mobile apps aimed at selling insurance products directly to customers. This involves supporting a range of online journeys, marketing campaigns and mobile propositions across a range of general, life and health insurance products. Responsibilities include: * People and workload management of the Digital Analytics team * Ensuring reliable and high quality digital data * Development of the digital analytics strategy * Supporting marketing and IT propositions and developments * Maximising the use of current technologies and identifying new technological opportunities Tools used: * Adobe Anaytics, including Report Builder and Ad Hoc Analysis * Adobe Dynamic Tag Management From January 2012 to April 2015 (3 years 4 months) Norwich, United KingdomSenior Web Analyst @ Working in the Aviva UK eCommerce team to provide web analytics support to the UK Direct Insurance business. Expert in using SiteCatalyst and support it's use across Marketing, IT and other data analysis teams. Responsible for carrying out in depth analysis of web site behaviour as well as analysing and providing insight to regular reporting. Manage the tagging solutions to ensure that robust and accurate data and analyis is available. Identify potential improvements through new products and enhanced tagging to meet future business requirements and ensure business development. From September 2010 to December 2011 (1 year 4 months) Norwich, United KingdomTransport Planner @ Working in the Transport Planning & Management division of the UK's largest multi-disciplinary engineering consultancy providing advice about the development of UK roads to a range of public and private sector clients. Responsible for analysis, modelling and report production for a wide variety of projects. Development of transport models to assess proposals for multi-million pound infrastructure improvements allowing spending to be focused on optimum solutions. Production of a range of reports tailored to the needs of the target audience that have been well received by the client. Organisation, specification and execution of traffic and market research surveys to facilitate the completion of projects. Responsible for ensuring studies are completed with integrity, on time and within budget encompassing all of the specified requirements. From September 2008 to September 2010 (2 years 1 month) IT Graduate @ Web analytics expert that provided support to Digital Marketing team, senior managers and directors through provision of analysis and interpretation of statistics produced by HBX. Role also included coaching and training marketing colleagues to enhance the understanding and use of the available data. Worked closely with IT teams to enhance awareness of MI and the importance of having accurate data available in order to assess the revenue generated by IT improvement programmes. Responsible for design of data capture and reporting performance of marketing campaign statistics. Worked with suppliers to identify potential dashboard solutions and furthering the analytics capability to assist the development of the business. Identified technical IT issues with the Quote & Buy application through monitoring of web statistics which instigated a programme of improvement to enhance the process. Relationship Manager - facilitated the communication between IT and the direct insurance business. Role was varied and included issue ownership and resolution and project / delivery management. Problem Analyst - working within the IT Service Centre to mitigate the risk of recurring issues through root cause identification. Required development of relationships with technical support teams and the ability to rapidly absorb, analyse and interpret detailed technical information. System Analyst - detailed end-to-end system design of a web based sales application, requiring understanding of technical IT solutions and associated problem solving, particularly to ensure data consistency. From September 2006 to September 2008 (2 years 1 month) Music Centre Secretary @ From January 2005 to October 2005 (10 months) Ride Operator @ From March 2002 to September 2004 (2 years 7 months) MPhys (Hons), Physics, 2-1 @ University of Warwick From 2002 to 2006 A Level, Mathematics, Physics, Chemistry, Music, General Studies @ Formby High School From 2000 to 2002 Colin Dean is skilled in: Data Analysis, Web Analytics, Problem Solving, E-commerce, Analysis, Requirements Analysis, Modeling, Spreadsheet Design, Report Generation, Digital Marketing, Omniture, Requirements Gathering, Analytics, Management, Strategy