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Cody McConnell

Official Member

Marketing Executive | eCommerce Website Optimization | B2B & B2C Digital Marketing | Data Analytics, SEO, Ads Manager

Rochester, New York

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Cody McConnell's Email Addresses & Phone Numbers

Cody McConnell's Work Experience

Forbes Communications Council

Official Member

ITX Corp.

Marketing Consultant (project)

April 2015 to May 2015

Rochester, NY

Simon Business School, University of Rochester

Project Manager

October 2014 to April 2015

Rochester, NY

Cody McConnell's Education

William E. Simon School of Business

Masters of Science in Business Administration (MSBA), Marketing

2014 to 2015

University of Rochester

Bachelor of Arts (B.A.), English

2011 to 2014

Corning Community College

Associate of Science (A.S.), Liberal Arts Social Sciences and Humanities, 3.99/4.0

2009 to 2011

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About Cody McConnell's Current Company

Forbes Communications Council

Frequently Asked Questions about Cody McConnell

What company does Cody McConnell work for?

Cody McConnell works for Forbes Communications Council

What is Cody McConnell's role at Forbes Communications Council?

Cody McConnell is Official Member

What is Cody McConnell's personal email address?

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What is Cody McConnell's Phone Number?

Cody McConnell's phone (212) ***-*313

What industry does Cody McConnell work in?

Cody McConnell works in the Marketing and Advertising industry.

About Cody McConnell

đź“– Summary

Official Member @ Forbes Communications Council Marketing Consultant (project) @ ITX Corp. -Developed a strategy on how to promote content, attract more attention, increase awareness, and establish reputation and brand equity. From April 2015 to May 2015 (2 months) Rochester, NYProject Manager @ Simon Business School, University of Rochester -Led a team of peers in a market research project around information channels from the Simon Business School Career Management Center to MS Marketing and Pricing students. From October 2014 to April 2015 (7 months) Rochester, NYMarketing Consultant (project) @ Maty's Healthy Products -Developed a digital marketing strategy to create awareness among the target segment and further develop the brand name for the company. From November 2014 to December 2014 (2 months) Rochester, NYDirector of Marketing @ Keller International -Assume overall responsibility for developing and leading marketing department & marketing plans for organization-Plan & execute all website, SEO/SEM, email marketing, social media, and CPC campaigns-Develop new marketing strategies & tactics to grow & maximize market exposure-Collect and analyze web analytics data to recognize patterns & trends and then create strategies to continue increasing traffic & conversions-Oversee, create, and edit compelling copy for website, products, blog, and advertisements-Develop appropriate systems & practices to optimize all marketing efforts & ROIs-Work closely with Sale's Director to ensure sales objectives are met by providing appropriate tools and strategies -Research & utilize appropriate new developments & trends in digital/all marketing-Generate leads through various marketing strategies From August 2015 to May 2016 (10 months) Rochester, New York AreaProject Manager (project) @ PathStone Corporation -Developed strategy to enhance ability to aid seniors, low income families, and others with housing needs-Managed and led a team of consultants for this Spring project From April 2015 to May 2015 (2 months) Rochester, NYPR & Communications Assistant @ Communications at University of Rochester -Researched and developed media lists for PR officers-Edited and drafted news releases-Filed article reports on the communications digital platform-Wrote articles for the student digital newspaper, The Buzz From May 2012 to May 2015 (3 years 1 month) Rochester, NYWriting Tutor and Mentor @ Communications at University of Rochester -Developed students’ writing skills and assisted them during all phases of writing.-Facilitated learning by holding meetings with tutors in training to offer solutions to concerns and constructive feedback regarding their tutoring techniques and skills. From December 2012 to May 2014 (1 year 6 months) Business Strategist (project) @ Paychex - Cooperated with peers to analyze small business owners’ services needs in the areas of Operations, Sales, Marketing and Capital- Conducted online survey to identify what services small companies need and what competitive products they consider- Developed digital engagement strategy and tactics for the new services- Designed pricing model- Presented and delivered results From February 2015 to March 2015 (2 months) Rochester, NYMarketing Consultant (project) @ Marshall Pet Products Inc. -Conducted research for the largest supplier of ferrets in the world to identify their market segment.-Collaborated with a marketing team and another marketing consultant to develop ideas to increase ferret sales.-Increased their Facebook awareness by implementing several social media marketing techniques that resulted in an upsurge in impressions and over 10,000 new likes in a few months. From January 2014 to May 2014 (5 months) Rochester, New York AreaPR & Marketing Intern @ International Theatre Program -Analyzed plays and drafted and edited press releases for each play-Facilitated group discussions on effective ways to target new segments-Researched and contacted potential customers and offered incentives such as group discounts-Created teasers and posters and distributed them across campus and downtown Rochester-Presented a developed marketing campaign which included a pitch, outline of tasks that would be fulfilled, and advertisements that would be used From January 2014 to May 2014 (5 months) Rochester, New YorkManager/Advertiser/Cashier/Cook/Social Media Marketer/Consultant @ McConnell's Hots (HACO foods) -Worked at an early age and took on more roles as I grew older-Created successful marketing campaign that increased profit and traffic by adding new products that appealed to the target segment of the business.-Interacted with customers and built relationships in person and online. -Employed business skills such as pricing, relationship building, working long hours, and advertising. From 1996 to 2011 (15 years) Elmira, Big Flats, Horseheads New YorkChief Marketing & Sales Officer @ Keller International - Manage, strategize, and execute marketing & sales initiatives, including e-commerce conversionoptimization, social media advertising, customer retention, SEO, email, SMS, and trade show/event sales- Assuming all duties of Director of Marketing as well as overseeing sales department, sales strategies, and driving overall company vision Rochester, New York AreaeCommerce Specialist @ North Authentic Chief Executive Officer @ Be Unique Consulting *FULL. Not taking more clients at this time.*- Creating unique marketing & brand strategies for business Marketing Consultant | Team Leader @ SIGMA Marketing Insights -Analyzed and evaluated bank industry data to develop a segment profile for target market-Researched secondary sources to understand the target segment-Created a marketing strategy and appropriate media mix to target specific segments based on business understanding, data preparation, modeling, evaluation, and deployment From January 2015 to May 2015 (5 months) Rochester, NYWriting Center Peer Tutor @ Corning Community College -Assisted students in learning the skills needed to write an effective paper. -Attended developmental English courses and assisted Jenica Drehmer, professor at Corning Community College, by helping and answering students questions regarding their writing. From August 2009 to August 2011 (2 years 1 month) Corning, NY

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In a nutshell

Cody McConnell's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 11 month(s)

Cody McConnell's Willingness to Change Jobs



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