Devoted my career to Brands & Brand equity building. From studying marketing, have followed a marketing career but with a specialism in alcoholic beverage (of which I've spent over 13 years in different disciplinces, ranging from: innovation; classical marketing; marketing activation & in the recent years marketing strategy across a portfolio of brands). I have worked in global marketing but have specialised over time in Southern Africa. In my current position as Marketing Director Angola; Mozambique; Zimbabwe; Namibia; Zambia; Lesotho; Swaziland; Botswana - I lead & develop a team of marketing people across the region. In my current role, my area of responsibility & accountability extended to general management. My passion has always been the building of brand equities. Over time I have come to the conclusion that strong brands is what drives successful FMCG companies. A maticulous building of a brand over time in a consistent manner is what entrenches consumer franchises that are a bed rock of a sustainable business.

General Manager Nederburg globally @ From January 2015 to Present (10 months) Marketing Director Angola & SAEM @ Markets include Angola, Botswana, Namibia, Mozambique, Zimbabwe, Malawi, Zambia, Swaziland, Lesotho Responsibilities: Assembling, directing, inspiring and developing a virtual team, of marketing professionals across the region Leading the development of brand, category and portfolio spirits strategies in consultation with DISA Exec, Africa Marketing Director, GBT’s (Global Brand teams) Play a pivotal role in leading and developing the marketing function for DISA Drive the highest standards of execution throughout the category unit, and in particular ensure excellence in the development and execution of brand communication and activation strategies Converting deep local insights into value generating propositions through the application of the Diageo tools and principles Leading the development, implementation and evaluation of strong communication channel strategies ensuring optimal investment of ATL resources to deliver business results for the category Driving the measurement of market impact and effectiveness through brand health, competitive share and brand profitability and directing strategies to influence these dimensions. From May 2011 to Present (4 years 6 months) Cape TownActing Group Innovation Portfolio Manager @ From July 2010 to April 2011 (10 months) Cape TownInnovation Marketing Manager @ From May 2006 to June 2010 (4 years 2 months) Cape TownMarketing Manager @ From March 2002 to May 2006 (4 years 3 months) Cape Town

BTech Marketing, Marketing @ Cape Technikon From 1994 to 1995 Marketing & Sales Diploma, Marketing @ Cape Technikon From 1991 to 1993 Claudia Colussi is skilled in: Shopper Marketing, FMCG, Brand Management, Marketing, Integrated Marketing, Strategy, Marketing Management, Trade Marketing, Customer Insight, Consumer Behaviour, Market Planning, Brand Equity, Brand Architecture, Marketing Research, Brand Development, Customer Marketing, Marketing Strategy