Social Media Marketing Coordinator at Institute of Food Technologists (IFT)
Chicago, Illinois
Specialties: Social Media Marketing Social Media Branding & Consulting Customer Service Social Media Training for Business Social Media SEO Facebook LinkedIn Twitter Pinterest Instagram Marketing Google Google Plus Social Content Management Platforms Curating Content for Specific Topics (i.e. Real Estate, Mortgages, Banking, Finance) Bilingual - Korean/EnglishSocial Media Coordinator @ *Responsible for overall operational maintenance and continuous monitoring...
Specialties: Social Media Marketing Social Media Branding & Consulting Customer Service Social Media Training for Business Social Media SEO Facebook LinkedIn Twitter Pinterest Instagram Marketing Google Google Plus Social Content Management Platforms Curating Content for Specific Topics (i.e. Real Estate, Mortgages, Banking, Finance) Bilingual - Korean/EnglishSocial Media Coordinator @ *Responsible for overall operational maintenance and continuous monitoring of IFT’s external social media channels, as well as daily posts/tweets and response/engagement. *Implement and evaluate social media tactics that support IFT’s promotional and engagement goals. *Ensure consistency of internal/external messaging. · Assist with developing and carrying out the organization’s social media strategy help ensure alignment with the larger IFT communication strategy · Support the development and execution of the editorial calendar by working cross-functionally with various departments to ensure newsworthy and relevant elements are incorporated · Partner with the Marketing team and others to ensure appropriate, relevant messaging by channel; develop and curate engaging, informative, appropriate content for IFT’s external social media channels · Build and manage IFT’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Pinterest, and additional channels that may be deemed relevant · Engage with and respond to members of our external social media channels; monitor engagement and identify new ways to increase participation and action · Build and monitor IFT’s presence across social networks; make recommendations on ways to more effectively/efficiently employ social media to meet IFT’s goals for each channel · Actively engage in brand monitoring, influencer outreach, and external community management through social media channels · Track and report on social media metrics/influence/engagement/conversions ·Monitor trends in social media platforms, tools, applications, channels, design, and strategy; identify emerging platforms where the organization should consider having a presence · Support the consumer-based social media and media relations promotional needs of IFT · Assist in developing, and then executing, the B2C social media strategy in support of established goals/objectives From November 2015 to Present (2 months) Greater Chicago AreaDirector of Social Media @ [Proven success as a virtual worker for Social Leverage Media, managing 115+ clients’ social media along with the company’s own social media accounts.] + Manage company social media accounts including company Facebook business page, closed Facebook group (exclusive for clients only), LinkedIn company page and Twitter account. o Increased our company page likes by 195% from 433 likes to a total of 1,278 likes. o Increased our twitter followings by 84% from 560 followers to 1,028 followers. I have also decreased our followings from 680 to 521, which is a -23% decrease, allowing us to maintain the ideal 2:1 ratio for followers:following. o Increased our LinkedIn company page followers from 0 followers to 211 followers. + Manage clients’ social media profiles, including their Facebook business page, individual LinkedIn profile and Twitter account. o Responsible for 115+ clients - 3 social media profiles each for each client (FB, LI & T), totaling an average of ~345 – 360 social media profiles daily. + Responsible for running social media campaigns with the goal of generating exclusive leads for our Loan Officer clients. o Tracking data via ShortStack, email and Facebook Power Editor o Break down analytics and explain results to client within a recap video and short e-mail o Post promotional posts/tweets on behalf of client throughout entire campaign + Completing projects & tasks requested via Asana from Director & team members + Collaborating on proposals and copy writing to larger clients via Google Drive + Created and wrote company’s FAQ page along with all tutorial video scripts + Training and Education clients on social media for business + Main point person for all customer service and troubleshooting From May 2013 to July 2015 (2 years 3 months) Greater Chicago AreaSocial Media Coordinator @ Guaranteed Rate, Inc. - NMLS ID - 2611 • Troubleshooting questions & issues from Loan Officer’s via email • Troubleshooting questions, step-by-step instructions and manual assistance via phone • Managing database for all Guaranteed Rate Loan Officer’s and their social media sites via excel database including new recruits/terminations • Reaching out to new recruits with social media options • Researching TOTD topics/products/services • Writing & editing TOTD’s • Researching headlines for the Social Scoop • Writing & editing Social Scoop • Hosting Social Scoop • Connecting with company and/or product representatives via social media and email - This helps our team to build on business relationships, which in turn helps to better promote our videos. • Setting up social media profiles for Loan Officers • Social media training – assisting with creating the training manuals, power points, checklists etc. • Presenting social media training classes to Realtor companies in Illinois • Promoting monthly webinars • Assisted with GR customer service surveys – cold calling, entering data etc. • Assisted with writing scripts for the Foundation videos • Assisted with writing, editing and shooting Disco Dash promo videos • Assisted with writing, editing and shooting Biggest Loser promo videos • Assisted with providing outline and editing e-books for PX Social • Help the Director and/or Manager with any additional projects/tasks that need to be completed From January 2013 to March 2014 (1 year 3 months) Guest Speaker @ • Shared experiences as a Korean American woman living in America • Answered questions from students relating to cultural experiences • Post-lecture, responded to follow-up questions from students From February 2012 to November 2013 (1 year 10 months) New Accounts Coordinator, Compliance & Account Coordinator @ • Handling all new account and support requests and inquiries from International clients via email, live chat and phone and resolving the complaints and issues • Reviewing and approving on average 100 applications on a daily basis by screening compliance documents submitted by clients • Assisting Korean clients with the application process, funding and inquiries via email and phone personally to overcome language barriers for the clients and better customer service for the company • Creating training manuals for account opening procedures and guidelines for main branch located in New Zealand to better educate and train incoming new staff • Assisting Partners and Managers in special projects as needed • Processing deposits and creating Daily Deposit Reports, Pending Deposit Issues, and Failed Transaction Reports daily for Partners From April 2012 to August 2012 (5 months) Nursing Assistant @ • Filing/entering patient data via Excel • Prepping patient rooms • Taking basic patient vitals and recording information • Scheduling/managing appointments for patients From June 2009 to January 2010 (8 months) Bachelor of Arts (B.A.), Communications-Public Relations @ DePaul University From 2010 to 2012 Michigan State University From 2005 to 2007 Christine Byungjoo Lee is skilled in: Facebook, Social Media Marketing, Customer Service, Pinterest, Advertising, Social Networking, Public Speaking, Event Planning, Marketing Communications, Management, Marketing, Social Media, Self Directed Work Teams, Facebook Marketing, Social Media Consulting
Institute of Food Technologists (IFT)
Social Media Coordinator
November 2015 to Present
Greater Chicago Area
Social Leverage Media
Director of Social Media
May 2013 to July 2015
Greater Chicago Area
Guaranteed Rate
Social Media Coordinator
January 2013 to March 2014
University of Wisconsin-Parkside
Guest Speaker
February 2012 to November 2013
ThinkForex
New Accounts Coordinator, Compliance & Account Coordinator
April 2012 to August 2012
University of Michigan Health System
Nursing Assistant
June 2009 to January 2010
*Responsible for overall operational maintenance and continuous monitoring of IFT’s external social media channels, as well as daily posts/tweets and response/engagement. *Implement and evaluate social media tactics that support IFT’s promotional and engagement goals. *Ensure consistency of internal/external messaging. · Assist with developing and carrying out the organization’s social media strategy help ensure alignment with the larger... *Responsible for overall operational maintenance and continuous monitoring of IFT’s external social media channels, as well as daily posts/tweets and response/engagement. *Implement and evaluate social media tactics that support IFT’s promotional and engagement goals. *Ensure consistency of internal/external messaging. · Assist with developing and carrying out the organization’s social media strategy help ensure alignment with the larger IFT communication strategy · Support the development and execution of the editorial calendar by working cross-functionally with various departments to ensure newsworthy and relevant elements are incorporated · Partner with the Marketing team and others to ensure appropriate, relevant messaging by channel; develop and curate engaging, informative, appropriate content for IFT’s external social media channels · Build and manage IFT’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Pinterest, and additional channels that may be deemed relevant · Engage with and respond to members of our external social media channels; monitor engagement and identify new ways to increase participation and action · Build and monitor IFT’s presence across social networks; make recommendations on ways to more effectively/efficiently employ social media to meet IFT’s goals for each channel · Actively engage in brand monitoring, influencer outreach, and external community management through social media channels · Track and report on social media metrics/influence/engagement/conversions ·Monitor trends in social media platforms, tools, applications, channels, design, and strategy; identify emerging platforms where the organization should consider having a presence · Support the consumer-based social media and media relations promotional needs of IFT · Assist in developing, and then executing, the B2C social media strategy in support of established goals/objectives
What company does Christine Byungjoo Lee work for?
Christine Byungjoo Lee works for Institute of Food Technologists (IFT)
What is Christine Byungjoo Lee's role at Institute of Food Technologists (IFT)?
Christine Byungjoo Lee is Social Media Coordinator
What industry does Christine Byungjoo Lee work in?
Christine Byungjoo Lee works in the Marketing and Advertising industry.
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