Skills include: • Google Analytics Platform Principles Certified • Excellent organizational and communication skills • Able to work in a fast-paced environment • Project management and ability to multitask • Creative idea generator • Ability to take initiative and resolve all problems and issues • Heavily experienced in social media, including Facebook, Twitter, Youtube, Blogspot, etc. • Microsoft Office, CRM, Photoshop, Marin, Clearsaleing, Search Monitor, Microstrategy • PHP/HTML, Graphic Design, Website Management

Search Engine Marketing Analyst (SEM Analyst) @ • Managing and optimizing $1 Million budgets for paid search (PPC) by performing keyword research, product ad optimization, bid management, quality assurance testing to exceed KPI benchmarks on Google, Bing, and Gemini • Conducting regular performance analysis to evaluate the success of the search marketing and feeds program strategies, providing recommendations, and implementing enhancements • Performing various test initiatives including but not limited to A/B testing, landing page testing, re-targeting, and ad copy testing • Collaborating with cross functional teams to launch and report on retailing initiatives and promotions across all online channels From June 2014 to Present (1 year 7 months) eCommerce Marketing Specialist @ • Responsible for marketing and positioning the most up to date hardware products and solutions on SHI.com • Develop strategic recommendations on increasing traffic and ranking on SHI’s ecommerce business • Improve the layout and search results of SHI.com for enhanced customer experience including the development and creation of landing pages • Collaborating with internal teams and partners/vendors to best promote the solutions specific to the customers of SHI.com From November 2013 to June 2014 (8 months) Inside Account Manager @ • Cultivated and maintained leads within multiple allocated accounts to maximize potential growth • Utilized internal resources, tools, and softwares such as Customer Relationship Management (CRM), Vendor Relationship Management to advance processes • Addressed and resolved customer, outside vendor, and account executive’s issues promptly • Recommended and supported customers with the correct products based on their needs • Well-rounded knowledge of hardware, software, and licensing products From June 2012 to November 2013 (1 year 6 months) Junior Marketing and Sales Associate Intern @ • Develop marketing and sales material to drive corporate initiatives to maximize brand awareness • Promote the brand, content, and community via viral marketing, web forums, and online communities • Effectively manage viral marketing and website content via Blogspot, Facebook, Twitter, etc. • Create email newsletters and emails marketing initiatives • Contact partner websites, bloggers, and entrepreneurial individuals to participate in the company’s affiliate program From June 2011 to June 2012 (1 year 1 month) Quality Assurance Tester @ • Evaluate the business process of various departments of Rutgers University. • Construct quality control tests and detailed reports. From March 2011 to May 2012 (1 year 3 months) Marketing Ambassador @ • Marketed and communicated promotions of career events, programs and services of career services through various forms via flyering, tabling, email blasts, websites • Planned visibility events and special promotional activities • Developed marketing materials and programs that will appeal to students of the University • Conducted student surveys in order to provide ongoing student input and feedback to improve career services From January 2011 to May 2012 (1 year 5 months) Marketing Intern @ • Involved in all aspects of marketing and communications • Contributed to media placement and promotions with radio stations, newspapers, and magazines via phone and email • Facilitated grass roots/viral niche marketing campaigns and outreaches consisting of securing flyer distribution and enter-to-win ticket contests on-site at various targeted venues • Conducted online research, compiled necessary information, and established strategic partnerships • Coordinated email blasts and banner ads • Assembled event materials for the attendees From August 2011 to December 2011 (5 months) Human Resource Supervisor Intern @ • Managed office staff and team members • Interviewed, hired, trained, supervised, suspended, and/or terminated office staff and other team members • Dealt with paychecks, scheduling, attendance, suspension, and termination • Resolved employee issues and achieved employee satisfaction • Participated in a series of individual development seminars to develop experience in profession etiquette From May 2010 to August 2010 (4 months) Office Assistant @ • Supported university staff with high quality clerical responsibilities. • Photocopied sensitive documents, labeled, filed, alphabetized, recorded, and inputted data entry. • Handled proficiency tasks in Microsoft Word and Excel. From September 2008 to May 2009 (9 months)

Bachelor of Science (B.S.), Environmental and Business Economics @ Rutgers, The State University of New Jersey-New Brunswick From 2008 to 2012 Christina Ho is skilled in: Microsoft Office, Web Design, Website Development, Team Leadership, Social Media, PowerPoint, CRM, Microsoft Word, Interpersonal Communication Abilities, Oral & Written Communication Skills, Analytics, Creativity, Microsoft Excel, Outlook, Access