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Chris Schermer

President / CEO

President @ SCHERMER } Leading B2B Brands from Relevance to Revenue

Minneapolis, Minnesota

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Chris Schermer's Email Addresses & Phone Numbers

Chris Schermer's Work Experience


President / CEO

Greater Minneapolis-St. Paul Area


B2B Marketing Speaker + Thought Leader

United States


Advertising Manager, SE Region

September 1995 to August 1996

Greater Atlanta Area

Chris Schermer's Education

University of Saint Thomas

BA, Double Major: English & Communications

1987 to 1991

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About Chris Schermer's Current Company


SCHERMER leads B2B brands from Relevance to Revenue. Combining research & analytics, branding & UX, digital & demand, and content & connection capabilities, we create meaningful buyer experiences and measurable business results. In 2019, SCHERMER was ANA's Business Marketing Agency of the Year Runner-Up, and B2 Awards winners for Best Website (, Best Enterprise Lead Gen Program...

Frequently Asked Questions about Chris Schermer

What company does Chris Schermer work for?

Chris Schermer works for SCHERMER

What is Chris Schermer's role at SCHERMER?

Chris Schermer is President / CEO

What is Chris Schermer's personal email address?

Chris Schermer's personal email address is ch****[email protected]

What is Chris Schermer's business email address?

Chris Schermer's business email address is c****[email protected]

What is Chris Schermer's Phone Number?

Chris Schermer's phone (218) ***-*210

What industry does Chris Schermer work in?

Chris Schermer works in the Marketing and Advertising industry.

About Chris Schermer

📖 Summary

President / CEO @ SCHERMER SCHERMER leads B2B brands from Relevance to Revenue. Combining research & analytics, branding & UX, digital & demand, and content & connection capabilities, we create meaningful buyer experiences and measurable business results. In 2019, SCHERMER was ANA's Business Marketing Agency of the Year Runner-Up, and B2 Awards winners for Best Website (, Best Enterprise Lead Gen Program & Best Trade Show Exhibit (Red Wing Shoe Company).Since 1997, SCHERMER has create relevance + revenue for :: • B2C2B:: Best Buy For Business, Capella For Employers, Red Wing For Business• Buildings + Home:: Resideo, Entrust Datacard, Honeywell, HID, Daikin• Business Services:: ADP, Capella for Employers, Thomson Reuters, • Financial Services:: U.S. Bank, Piper Jaffray, Wells Fargo, Deluxe• Food:: Cargill, General Mills Foodservice• Fleet, Logistics + Transportation :: C.H. Robinson, Element, GE Fleet• Healthcare + Medical:: 3M, Agiliti (UHS), GN Resound• HR + Benefits:: ADP, Blue Cross & Blue Shield, Capella, Ceridian• IoT:: Digi, Eaton, GE, HID, Honeywell• IT:: Code 42, Dell, Digi, HID, Rally Software, Teradata, Thomson Reuters, VMWare• Manufacturing + Industrial:: Dupont Water, Cargill, GE, Eaton, H.B. Fuller, Pentair, Stratasys, Toro• Safety + Productivity:: 3M, Red Wing Shoes / Red Wing for Business• Small Biz:: Best Buy For Business, C.H. Robinson/Freightview, StarTribune• Water, Power, Sustainability:: Dupont Water, GE Ecomagination, PentairSCHERMER is known nationally as a top B2B agency + locally as one of the best places to work.• ANA's Business Marketing, Agency of the Year Finalist :: 2014, 2017, 2019• Chief Marketer Top 50 US B2B Shop• Minnesota Business Magazine Top 100 Co's to Work For• 3M Global Marketing Excellence Award :: 2016, 2017• B2B Marketing, Top 25 US Agency :: 2017, 2018, 2019• Web Marketing Association B2B Standard of Excellence WebAward :: 2017• Forrester :: Featured in B2B Marketing Agencies No. America Report 2019 Greater Minneapolis-St. Paul AreaB2B Marketing Speaker + Thought Leader @ SCHERMER Speaker + writer on B2B marketing innovation, branding, product launches, social media and content marketing. Particular focus on why + how B2B companies must build Buyer-Driven Brands + experiences.Dynamic speaker with experience presenting at conferences / events, including:B2BOnline, Chicago 2019:Relevance to Revenue: How Buyer-Driven Experiences Create Business-Driving ResultsMinnesota Marketing Summit, 2017: "I got the most out of the content marketing and brand sessions – not saying that just because you were part of them! Really made me think about what we are trying to achieve at [my company].""You were exceptional as the moderator – you have a real talent for making the discussion come alive. Well done!""Great program today. Enjoyed you as a panelist. Really admire your facilitation skills. You made it look effortless. You also ask some really tough (but good) questions. Gave me a lot to reflect on."ANA's Business Marketing Midwest Conference, 2017: "You were definitely the star performance on that day!"AAF, Central MN"Great preso at the conference last week. I was intrigued at the approach your company takes with B2B companies in regards to the buying process. Again, it was great insight and I enjoyed your presentation."MN AMA Annual Conference: Highest rated speaker (100% satisfaction score). "I really enjoyed your session at MN AMA. By far the most helpful and practical tips and advice of all the sessions I attended. Thanks!"BMA Colorado: "[We] received several great comments about your presentation; sharing the client/agency approach you deployed in your work... the content you were able to share with us about the case study and results you have achieved to-date was exceptional. And, speaking of results – you really delivered for BMA Colorado! Your overall score was 4.85 (based on a 5pt scale) -- our highest score this year! We have added you... to the BMA International Speakers Bureau with our best recommendation." United StatesAdvertising Manager, SE Region @ Supervalu SE Regional Advertising Manager in Atlanta, GA.Responsible for planning, management and implementation of marcom and advertising programs for Supervalu-supported retail formats in SE USA. From September 1995 to August 1996 (1 year) Greater Atlanta AreaAdvertising Management @ Supervalu Managed marcom programs for Minneapolis & Florida divisions of Supervalu, supporting IGA and Supervalu retail formats. Youngest divisional advertising manager in company history. From February 1992 to September 1995 (3 years 8 months) Founding Partner @ The Digital B2B Collaborative The 2016 Digital B2B Collaborative spent a year examining the increasing impact of digital, social, and mobile on small & mid-sized business buyers, exploring how new paradigms redefine behavior and shape the B2B decision-making process. Building on the insights gleaned from past Digital Consumer Collaboratives, we dove deep into the relationship between Enterprise brands & small businesses, discovering and documenting the most effective approaches to engage today’s B2B buyer. The year-long B2B Collab kicked off in 2016 with co-partner Stone Mantel and charter members 3M, Fifth Third Banks, Coca-Cola, American National Bank of Texas, and TE Connectivity. More info @ . From August 2015 to January 2017 (1 year 6 months) Nationwide

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Chris Schermer's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 0 month(s)

Chris Schermer's Willingness to Change Jobs



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