Director, HCP Marketing Effectiveness, Customer Experience Acceleration at GSK
Philadelphia, Pennsylvania, United States
Director, HCP Marketing Effectiveness, Customer Experience Acceleration
Director, Social Media and Digital Innovation
June 2018 to December 2019
Vice President, Digital
December 2017 to May 2018
Associate Director, Social Media Strategy
August 2015 to December 2017
Wilmington, Delaware, United States
Strategy Execution, Global Commercial Capabilities
September 2013 to August 2015
Project Manager, Global Marketing Communications
May 2012 to September 2013
Internal Communications Manager, Global Multi-Channel Marketing
June 2009 to May 2012
Primary Care Sales Representative
December 2005 to June 2009
Professional Musician/Music Instructor
1993 to 2005
Washington D.C. Metro Area, Philadelphia Area, Northeast Region
What company does Chris Genovese work for?
Chris Genovese works for GSK
What is Chris Genovese's role at GSK?
Chris Genovese is Director, HCP Marketing Effectiveness, Customer Experience Acceleration
What industry does Chris Genovese work in?
Chris Genovese works in the Public Relations and Communications industry.
Director, HCP Marketing Effectiveness, Customer Experience Acceleration @ GSK Philadelphia, PADirector, Social Media and Digital Innovation @ GSK From June 2018 to December 2019 (1 year 7 months) Philadelphia, PAVice President, Digital @ GCI Health • Led social/digital strategy and execution for large and small pharma clients: product and disease awareness campaigns, corporate communications• Strategic council across all client social/digital business; guiding strategic decisions, shaping marketing campaigns, measuring performance, and developing new business• Thought leadership on emerging trends and developments within the social/digital landscape to advance capabilities across agency staff and clients From December 2017 to May 2018 (6 months) Philadelphia, PAAssociate Director, Social Media Strategy @ AstraZeneca • Strategy, launch, execution of product and disease awareness campaigns in primary care and specialty care therapeutic areas• Social capability building: enabled and managed enterprise social management platform, centralized processes and workflows, integrated community management team, reporting and analytics for measurement/performance, audience insights, operational/SLAs, regulatory/compliance • Leveraged social listening tools, developed business insights through influencer identification and analysis, understanding perception, trends and recurrent themes at scientific meetings and advocacy events, gaining a better understanding of the unmet needs among online health-seeking audiences and patient communities From August 2015 to December 2017 (2 years 5 months) Wilmington, Delaware, United StatesStrategy Execution, Global Commercial Capabilities @ Merck Drove the realization of key strategic initiatives by maximizing value, ensuring speed of delivery and alignment of the overall strategic portfolio to identify and mitigate interdependencies, risks and issues.// Enterprise Social Media Strategy:• Core team member: developed and implemented enterprise social media strategy and core social business capabilities• Strategy Execution: Drove alignment to GHH strategic portfolio, identified and mitigated interdependencies, risks and issues, prepared sponsor/stakeholder communications• Managed overall project plan, milestones and deliverables. Alignment and prioritization of activities across workstreams, cross-functional partners, stakeholders, and agency• Managed financials, budget, scopes of work, planned vs. actual costs// GHH Knowledge Management:• Led a cross-functional team to improve knowledge capture and transfer across the Global Human Health division• Developed integrated framework to identify, capture, share and reuse the collective knowledge of our people, products and processes• Increased business efficiency and effectiveness, stronger connections to subject experts and improved compliance From September 2013 to August 2015 (2 years) Project Manager, Global Marketing Communications @ Merck • Strategic communications planning for global organization of 400+ members; developed executive communications, planned and produced live events (webcasts, town halls, employee and stakeholder engagements)• Managed multiple projects that directly enabled the launch or delivery of new business initiatives (portal design/web development, process improvement, workflow, stakeholder engagement) From May 2012 to September 2013 (1 year 5 months) Internal Communications Manager, Global Multi-Channel Marketing @ Merck • Led strategic communications planning and execution, branding and identity development, e-learning, webcasts, newsletter, video• Developed and managed global online community (social network); establishing the core collaborative platform for a new commercial organization; enabled best practice sharing, file sharing, blogging, stakeholder engagement, etc.• Raised the exposure and value proposition of multi-channel marketing as an emerging approach to improve customer engagement, increase trust and value and drive revenue From June 2009 to May 2012 (3 years) Primary Care Sales Representative @ Merck • Promoted Merck’s primary care portfolio (8 products), led disease and product focused discussions with healthcare professionals, identified extended services to meet specific customer needs including patient education, patient assistance programs, disease awareness programs, etc.• Established track record as a top-performer in business performance and customer engagement measures. From December 2005 to June 2009 (3 years 7 months) Professional Musician/Music Instructor @ Independent • Developed and sustained a book of business; commercial and private engagements, small and large-scale, live performances, studio recording sessions.• Managed and grew a client base as a music instructor in individual, small group, and classroom settings. From 1993 to 2005 (12 years) Washington D.C. Metro Area, Philadelphia Area, Northeast Region
Introversion (I), Intuition (N), Feeling (F), Judging (J)
3 year(s), 3 month(s)
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