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Chris Andersen

Digital Marketing Associate Manager (Lead PM, Relationship Marketing @ Microsoft)

Relationship Marketing Lead PM

Greater Seattle Area

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Chris Andersen's Email Addresses & Phone Numbers

Chris Andersen's Work Experience

Accenture

Digital Marketing Associate Manager (Lead PM, Relationship Marketing @ Microsoft)

Greater Seattle Area

PwC

Contract Geography Marketing Lead

October 2016 to July 2017

Seattle, WA

PwC

Contract Client Strategist

July 2016 to September 2016

Seattle

Chris Andersen's Education

Shoreline CC

Associate of Arts (A.A.), 3.5

1991 to 1993

University of Washington

Bachelor of Arts (B.A.), English Language and Literature/Letters, 3.3

1993 to 1995

South Whidbey High School

1987 to 1991

Chris Andersen's Professional Skills Radar Chart

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Unassuming
Strong sense of self
Persuasive

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Chris Andersen's Estimated Salary Range

About Chris Andersen's Current Company

Accenture

Lead Project Manager on Relationship Marketing Team at Microsoft, managing largest volume product groups including Power BI, PowerApps, D365 planning and executing marketing strategies within Salesforce Marketing Cloud (SFMC) platform. Manage India-based offshore team for creative development process, HTML email development and localization, and campaign build and deployment within SFMC in Workfront project management software.- As Lead...

Frequently Asked Questions about Chris Andersen

What company does Chris Andersen work for?

Chris Andersen works for Accenture


What is Chris Andersen's role at Accenture?

Chris Andersen is Digital Marketing Associate Manager (Lead PM, Relationship Marketing @ Microsoft)


What is Chris Andersen's personal email address?

Chris Andersen's personal email address is ch****[email protected]


What is Chris Andersen's business email address?

Chris Andersen's business email address is c*****@flytrapmarketing.com


What is Chris Andersen's Phone Number?

Chris Andersen's phone (**) *** *** 277


What industry does Chris Andersen work in?

Chris Andersen works in the Information Technology and Services industry.


About Chris Andersen

📖 Summary

Digital Marketing Associate Manager (Lead PM, Relationship Marketing @ Microsoft) @ Accenture Lead Project Manager on Relationship Marketing Team at Microsoft, managing largest volume product groups including Power BI, PowerApps, D365 planning and executing marketing strategies within Salesforce Marketing Cloud (SFMC) platform. Manage India-based offshore team for creative development process, HTML email development and localization, and campaign build and deployment within SFMC in Workfront project management software.- As Lead Marketing Project Manager Lead managed Accenture PM Team transition onto Relationship Marketing project at Microsoft, working with current vendor, data partners and Microsoft business teams- Work with Marketing Operations, Microsoft marketing team, and third-party vendor teams to drive campaign execution from requirements through delivery- Review campaign metrics and present trends and insights; work with Customer Marketing Strategy on campaign optimization- Collaborate with Customer Marketing Strategy to confirm feasibility of campaign plans and translate marketing strategy and requirements into business requirements- Create and manage project plans and timelines to deliver marketing campaigns on time- Create Campaign Business Requirements Documents (BRD) for offshore team- Coordinate with Release teams and other Marketing Services teams to ensure successful delivery of campaignsMajor Achievements- Team performance expanded Accenture’s onshore and offshore teams in less than a year- Increased contract by two years and 3X in value in under a year while expanding the scope of services beyond campaign operations to template creation, platform support and content management- Delivered significant productivity and cost improvements by streamlining operations, driving process improvements and shifting work to near and off-shore tied to each service expansion- Developed business case to improve productivity 45% and to secure the contract extension and expand our support of product groups at Microsoft Greater Seattle AreaContract Geography Marketing Lead @ PwC Responsible for advising market leadership on how best to reach clients in the market in order to build penetration in top priority accounts. Work extensively with Line of Service and sector marketers to develop integrated marketing plans and programs at the market level that are designed to build and deepen client and influencer relationships, enhance PwC's brand and visibility, strengthen alumni relations, promote and sell PwC capabilities and services. Manage and perform research activities across multiple locations, with responsibility for the development of large-scale research deliverables for key stakeholder groups including Client Strategists and Client Service staff across the U.S.- Utilize Eloqua to develop and execute marketing campaigns for PNW market, as well as analyzing past marketing efforts, ROI, and leverage marketing channels and new marketing technology.- Execute local marketing initiatives designed to build/deepen client relationships, strengthen alumni relations and sell PwC capabilities and services. - Conversion and ROI reporting from Eloqua on marketing campaigns and within CRM.- Develop and manage alumni and community programs- Analyze past marketing efforts, ROI, and leverage marketing channels and new marketing technology- Develop and place advertising, negotiate sponsorships with industry trade events, design booths and leverage invitation-only events at larger trade events to increase the reach of PwC in external sector groups, working directly with partners, clients and alumni. From October 2016 to July 2017 (10 months) Seattle, WAContract Client Strategist @ PwC Responsible for project managing proposals for existing and new clients, annual value reports, marketing sponsorship events, and client account workshops for numerous Fortune 500 companies.- Create targeted Marketing & Sales proposals and serve as project manager from inception to completion- Manage assigned accounts and understand the revenue numbers and goals outlined for each quarter/year- Coordinate Client events and manage back-end logistics - Participate in Account workshops to discuss potential growth opportunities, best practices, account strategy - Work closely with Account Strategy team on brainstorming ideas for execution of campaigns, driving revenue growth and market share - Drive account plans and account planning workshops - Identify geography-specific, sector-specific and business unit specific client business issues and enable two-way feedback, collaboration and interaction with sector/business unit marketing teams and account teams - Leverage marketing/sales collateral (Thought Leadership) and other documents, invitations, etc. to be sent to contacts at the market & assigned priority accounts - Utilize account and relationship management principles, sales methodologies, proposals and tools to drive the overall results of the account - Build and maintain relationships with clients and targets and maximize market expansion - Team with key leaders, partners, directors, key team members, other account managers and sales professionals to discuss opportunities, activities, and action items From July 2016 to September 2016 (3 months) SeattleMarketing Manager @ Paladin Data Systems Responsible for managing staff and day to day operations of the marketing department including working directly with the executive team and sales team to develop nationwide campaigns, product development, client account management, and marketing strategies.- Developed lead generation funnel that produced a 200% increase year-over-year in marketing qualified leads (MQL's) in 2016.- Designed marketing campaigns and programs for the company's cloud based software products, including marketing to city and county governments, law enforcement, fire, DoD, military, and government agencies.- Gathered market data to determine customer needs and gain competitive intelligence.- Developed email, Social Media, Google AdWords, and webinar campaigns to nationwide market using ClickDimensions marketing automation software.- Utilized Microsoft Dynamics CRM and integrated marketing software to segment and analyze marketing campaign targets, initiate campaigns, and manage client nurture campaigns and surveys.- Developed annual budget, sales and marketing plan for marketing and assist with controlling marketing expenditures.- Performed SEO/SEM, and Google analytics reporting and analysis for all product and corporate sites.- Redesigned and redeveloped software product and corporate websites for consistent design and functionality on Wordpress CMS platform. - Restructured and redesigned corporate and departmental SharePoint sites.- Developed, wrote and distributed all press releases via PRWeb and Social Media.- Worked with sales team to develop content and design all marketing collateral, trade show and conference materials, and mail campaigns.- Planned, marketed and attended industry conferences and trade shows- Conceptualized, developed, and produced product feature videos using Camtasia and production company. From October 2012 to April 2016 (3 years 7 months) Poulsbo, WAOwner @ Flytrap Marketing Responsible for managing client projects in the areas of web design, development, graphic design, social media, and digital marketing solutions.- Consult, design and develop websites for small and medium-sized businesses, including Wordpress CMS, Flash development, and PHP development.- Conceptualize marketing plans for start-up companies and organizations, working with clients to develop a go-to-market strategy including target market, audience, competition and marketing strategies.- Graphic design including: logos, brochures, newsletters, business cards, postcards and other printed and digital materials for marketing new and existing businesses. - Conceptualize and manage the Social Media initiatives for small and medium businesses, including all major email software platforms, CRM integration, Facebook, LinkedIn and Twitter account management.- Work with clients to implement on-page SEO and off-page SEM marketing strategies, including Google AdWords, link-building, blog creation and maintenance. From January 2007 to April 2016 (9 years 4 months) Bainbridge Island, WADigital Marketing Operations Manager @ Masterworks Responsible for researching and managing all vendor relationships related to digital solutions. Also created and revised all processes across multiple departments and teams related to Digital Marketing workflow. - Managed digital projects across multiple $100 million nonprofit organizations.- Worked directly with clients on marketing campaigns utilizing a variety of major marketing automation platforms, including Marketo, HubSpot, IBM Marketing Cloud (formerly SilverPop), and MailChimp and CRM systems (Salesforce, Microsoft Dynamics, etc.) for execution and reporting of campaign performance.- Created specification documents, scope of work, schedules, and QA processes on digital projects.- Managed project resources including designers, developers, writers and project managers using Agile (SCRUM) project management methodologies and BaseCamp PM platform. - Managed website development and microsite development projects built on a variety of major CMS platforms including Wordpress, Drupal, Magento, Joomla, and Sharepoint. - Managed large internal projects including scope, wireframes, specifications, and build-out of corporate Sharepoint 2010 intranet portal.- Worked directly and negotiated partnerships with external solutions-providers including banner display networks, web development resources, SEM agencies, social media listening, and mobile application developers. From September 2010 to July 2012 (1 year 11 months) Poulsbo, WADirector of Business Development @ Torrent Technologies Responsible for contributing and leading most areas of start-up’s corporate and business development from start-up phase, through fundraising, to the acquisition of five current clients. - Aided in the raise of $3.3 million in Series A seed capital including composing and producing all investor materials and presenting to potential investors. - Composed and managed most aspects of business marketing materials, corporate and internal websites using Microsoft Sharepoint, and various investor and client-related materials. - Designed and created physical and online presentation and training materials for potential and new clients. - Researched, analyzed and negotiated contracts with a number of vendors critical to the launch and subsequent operation of business start up. - Performed market research and financial analysis on additional business opportunities within the Flood Insurance industry, including Excess and International Flood markets. From June 2005 to June 2007 (2 years 1 month) Greater Seattle AreaSenior Editor, Consumer Electronics / Progressive Positions @ Amazon.com Responsible for all written content for Consumer Electronics site and category pages as well as all merchandising campaigns and manufacturer relationships. Managed the project schedules of Web Developers, Web Designers, Software Developers, Editorial and Merchandising staff and Catalog Database personnel and implemented the sales of software products in the international market for the U.S. retail site among numerous additional projects.- Managed all merchandising content and relationships with manufacturers within consumer electronics categories, including site merchandising and e-mail campaigns and circular placements.- Designed and programmed SQL and UNIX scripts to automate search and sales reports for more efficient identification of products requiring content coverage.- Managed the project schedules of Web Developers, Web Designers, Software Developers, Editorial and Merchandising staff and Catalog Database personnel.- Compiled all technical documentation for all ongoing projects within the Consumer Electronics division.- Oversaw the expansion of the retailer's product catalog from Books, Music and Video products into Consumer Electronics, including project managing the software and video game product site launches. From February 1997 to June 2005 (8 years 5 months) Seattle, WA


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In a nutshell

Chris Andersen's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 9 month(s)

Chris Andersen's Willingness to Change Jobs

Unlikely

Likely

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