Executive level manager successful at building high-performance teams and developing and executing multi channel marketing plans with sales at $100 million as the President and Chief Marketing Officer. Transitioned the revenue model to online sales by designing and implementing strategic plans and KPI dashboard to capitalize market share and create improved EBITDA.
Specialties: Marketing, Social Media, Sales, Experienced in reorganization and turnaround, acquisitions and transitions, Internet marketing, vendor negotiations, cost reduction, new product development, investor and banking relationships, brand management, multi channel marketing, customer acquisition, capturing national sales accounts, business plan design and execution, public relations conversion to sales, direct response marketing.
CEO @ Providing consulting and CEO services including brand management, strategic development, financial modeling, new business and product development to improve market share and EBITDA to mid -sized companies in B2C and B2B. Providing management of B2B relationships with national brands including Home Depot, Aramark, and others. These services provided to Back to Nature, The Sill (a Manhattan based company providing indoor décor and gift product www.thesill.com ), The Pennsylvania Horticultural Society (a non-profit in Philadelphia www.theflowershow.com ), Meadowbrook Farm (a non-profit outside of Philadelphia), and others. From January 2014 to Present (2 years) CEO @ BACK TO NATURE, LLC, Oldwick, NJ (not to be confused with the Wisconsin company)
Chief Executive Officer - P&L responsibility for a $10 million company focused on ecologically friendly gifts and edible products. Responsible for production, sales, manufacturing and fulfillment. 50 employees. From 2011 to 2014 (3 years) President @ JACKSON & PERKINS, Bakersfield, CA & Greenwood, SC
President & Chief Marketing Officer
P&L responsibility for this $72 million direct marketing and wholesale distribution & marketing Horticulture Gift Company. Led strategic planning, new product development, operations, manufacturing, and 400 employees From 2007 to 2011 (4 years) President & Chief Marketing Officer @ President & Chief Marketing Officer - $32 million direct to consumer and wholesale marketing company. From 2005 to 2011 (6 years) Chief Executive Officer and Founder @ Founder of entrepreneurial technology company developing patents, processes, and equipment for micro propagation including a novel injection mold design to reduce cost and improve yields for high value crops used for biofuels, medicinal products, and ornamentals. Raised $5.2 million in private equity, inventor of 2 patents, recruited management team. Also recruited world class Board of Directors with former CEO's of Dow AgriScience and Purina Mills. Led the sale of Southern Sun in 2005. From January 1997 to December 2004 (8 years)
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General @ Liberty University From 2015 to 2016 Bachelor’s Degree, Business Administration and Computer Science @ Furman University From 1981 to 1986 Charles Fox is skilled in: Marketing, Leadership, Sales, Strategic Planning, Advertising, Business Planning, Management, E-commerce, Entrepreneurship, Team Building, Brand Management, Direct Marketing, Negotiation, Product Development, Marketing Strategy