I have built and developed major brands for most of my career utilizing my marketing and sales experience. I enjoy taking on new challenges and now focus on building smaller/start ups into a profitable business utilizing skills I have learned during my career.
I am passionate about building brands and companies from the ground up and I hope to continue on this path for years to come.
Specialties: advertising, broadcast, budgeting, business intelligence, coaching, contract management, critical thinking, customer relations, event management, forecasting, management, market planning, marketing, marketing management, media planning, negotiation, organizational skills, problem solving, production, programming, project management, promotional materials, public relations, public speaking, quality, radio, reports, research, sales, staffing, time management, workshops,
Sales Director @ From October 2013 to Present (2 years 3 months) Austin Area, TexasVice President Of Sales And Marketing @ From September 2012 to June 2013 (10 months) Co-Founder @ From 2011 to 2013 (2 years) CMO/VP of Sales @ From May 2011 to October 2012 (1 year 6 months) Greater Seattle AreaDirector, Field Marketing and Sales @ -Develop and lead all field marketing and sales initiatives with brands, merchants, and consumer marketing programs
-Create merchant and experiential marketing programs for SXSW in March 2010 and March 2011
-Support development team in creating the best product for merchant and consumer marketing to ensure customer satisfaction
-Lead panel discussions at social media and digital conventions – Internet Summit, Magic Convention, and GPS World
-Conduct evaluation of field marketing and sales plans, ROI assessments, and the creation of case studies
-Oversee, manage, and develop relationships with agencies and USA WEEKEND partnerships
-Responsible for managing brand sales pipelines to ensure sales revenue goals are met From January 2010 to May 2011 (1 year 5 months) Brand Manager @ RED BULL ENERGY DRINK; WBU and MSBU
Promoted from Consumer Marketing Manager (CMM) to Brand Manager (BM)
Assist Field Marketing Managers (FMM) in identifying opportunities to impact the consumer and provide strategies to address our business needs
Promote local and divisional integration through the FMMs to ensure they establish strong working relationships with their sales and distributor counterparts
Support on-going planning within all field marketing personnel to ensure quality planning, delivery and accountability
Conduct evaluation of field marketing plans, ROI assessments and the creation of case studies
Built Out of Home and Above the Line marketing campaigns around specific initiatives and events
Organized Divisional Marketing and Sales meetings to develop strategies and goals for specific markets and events
Negotiated contracts with outdoor sporting facilities, stadiums and universities
Work with other suppliers to integrate sponsorships into Red Bull events and other programming
Successfully recruited and hired FMMs and TMs with DOM and HR From August 2007 to October 2009 (2 years 3 months) Consumer Marketing Manager @ RED BULL ENERGY DRINK; Southwest BU
Promoted from FMM to CMM after 4 years
Implemented HQ strategies to the field through the Mobile Energy program and Student Brand Manager program such as Creative Workshop, Hispanic Workshop, Entry Point Consumer Workshops, Flight Schools, and SBM Kickoff
Communication with divisional counterparts which led to collegiate sales drives and contracts with other sales outlets such as sports and entertainment venues
Successfully recruited and hired FMMs and TMs with DOM and HR From August 2006 to August 2007 (1 year 1 month) Field Marketing Manager @ 2002 to 2006; Successfully created and planned 3 Red Bull national events; Beat Riders, Ascension, and Road Rage
Negotiated contracts with major college campuses including sports and entertainment venues
Helped to increase business from the projected 11% growth to 22% growth in 2004 with continued growth in 2005
Responsible for overseeing and managing 2 sampling teams and managed the local market relationships, including 5 college campuses and students
Coordinate and managed area marketing events, built the brand image through relationships within key market scenes, generated creative and cost-effective marketing concepts, and managed Red Bull events
Leader of the Los Angeles cell team by creating weekly agendas, task lists, and time lines in order to achieve market specific edgy and innovative programs From February 2002 to August 2006 (4 years 7 months) Event Marketing Manager @ after 1 year
Responsible for organizing and managing Red Bull events and athlete programs
Assisted with local market activity, producing events, and overseeing outside management companies From February 2001 to February 2002 (1 year 1 month) Restaurant Area Manager / Special Events Coordinator @ Served in several Marketing, Management, and Event Coordination capacities for a Hospitality Group featuring restaurants, a casino, a draft house, and a catering service
Managed daily activities at 7 different restaurant locations, including kitchen, bar, and server staff. As Marketing Assistant, assisted in daily marketing programs, including signage, radio, special event coordination, and related duties
As Special Event Coordinator, responsible for planning and organizing monthly dinners, bi-annual golf tournaments, and political fundraiser events
Marketed full-service catering services to business and corporate clients, sports and entertainment organizations, destination management firms, golf tournaments, hotels, individual clients, and meeting planners
Successfully quoted, sold, and facilitated events for up to 500 guests with complete responsibility for food and event planning, menu development, pricing, guest satisfaction, and servicing various parties, receptions, and special events
Served as customer advocate while maximizing restaurant interests. Conducted in-depth marketing, forecasting, menu planning, food presentation, budgeting, staffing, inspection, and problem-solving as needed From January 1999 to January 2001 (2 years 1 month)
Bachelor of Science, Communications @ University of Nevada-Las Vegas From 1996 to 1999 Bach, Marketing @ University of Nevada-Las Vegas From 1996 to 1998 Marketing @ MEMPHIS STATE UNIVERSITY From 1994 to 1996 Chad Reed is skilled in: Social Media, Marketing Management, Marketing, Advertising, Event Management, Sponsorship, Public Relations, Sales Presentations, Start-ups, Event Planning, Media Planning, Brand Management, Brand Development, Digital Media, Social Media Marketing