Email Marketing Operations at Beachbody
Los Angeles, California
I am a Tech forward Digital Marketer with 6+ years experience. I specialize in Email Marketing/ Data Base marketing within an online subscription businesses. • Experience in optimizing marketing programs and meeting business goals • Excellent organizational and prioritization skills with ability to think strategically, creatively, and analytically to solve problems. • Ability to work independently as...
I am a Tech forward Digital Marketer with 6+ years experience. I specialize in Email Marketing/ Data Base marketing within an online subscription businesses. • Experience in optimizing marketing programs and meeting business goals • Excellent organizational and prioritization skills with ability to think strategically, creatively, and analytically to solve problems. • Ability to work independently as well as build effective working relationships with cross-functional teams. • Superior program management skills coupled with excellent verbal, interpersonal, and written communication skills.Email Marketing Operations @ 33% Development - Developing Mobile rendering Emails and Landing pages (strong working Knowledge of HTML/CSS/SQL) - Optimizing email programs through continual testing of creative, offers, and segmentation. - Staying on top of industry trends along with best practices, technologies, and competitive landscape, in order to apply to current email marketing programs 33% Exact Target - Working with Business Intelligence team to build out segmentation for email campaigns and building SQL queries to pull necessary data - Deploying all email campaigns - Working closely with the Exact Target to analyze and monitor to ensure high Inbox delivery rates (including CAN-SPAM compliance), open and click rates. 33% Project Management - Project managing the email team that is Designing, Dev’ing, QA’ing, and deploying email campaigns - Leading Agile meetings with Jira - Frequently Analyzing customer behavior and their key characteristics to improve email marketing. From May 2015 to Present (8 months) Email Operations @ - Complete Email channel ownership for UBM Mexico - Database/ Database Modeling/ Database Migration - Audience Segmentation Analysis for all Emails - Designing Emails with Dreamweaver (HTML/CSS) - Managing Creative Content for all Emails - Executing Email Sends - Transferring ESPs MailChimp to ECN - Analyzing Email campaign performance and reporting results to Executives - Integrating Email Designs, Segmentation and Reporting in an effort to improve Open Rates, CTRs, Conversions From February 2015 to May 2015 (4 months) Marketing Manager @ - Built and managed the entire Spanish division. - Increased overall sales by 10% in a year by adding 2.4 million in bilingual sales. - Analyzed third-party data and investigated new growth opportunities by geo-targeting Spanish audience. - Sold investment commodities in and out of retirement accounts via networking, e-commerce and telephone sales. - Used Sales force then Leads 360. - Developed, implemented and directed campaigns for email, online advertising, SEO, social media, affiliates, re-targeting, radio ads, and direct mail. - Develop economic articles for the websites, email and social media outlets. From April 2011 to December 2014 (3 years 9 months) Email Marketing @ - Oversaw the email marketing program at the largest international online social network for artists and art enthusiasts with 27+ million members, 45 million unique visitors per month and over 100,000 daily uploads of original art works. - Worked independently as well as with the Ads, Production, Design, Sales, and Network department from beginning to end on all email projects. - Managed design, copy and email calendar for all projects - Researched competition and investigated new growth opportunities/trends for our email program - Produce weekly reports that detail KPIs, results and summary of strategy based on data. - Increased Email Marketing Net Profit by 225% in one year. From $61,333 to $200,265. From September 2012 to October 2014 (2 years 2 months) Manager of Spanish Business Development @ - Developed the Spanish market through email campaigns, SEO, retargeting ads and social media networks. - Followed up with members and clients to generate leads, retain business and ensure customer satisfaction. - Customized CRM programs used to track all leads, sales, appointments and follow up calls. - Created weekly financial content, data analysis and research for sister company WealthCycles.com. From January 2010 to April 2011 (1 year 4 months) Retail Sales Representative @ From September 2007 to May 2009 (1 year 9 months) Administrative Assistant @ From September 2005 to January 2007 (1 year 5 months) Bachelor of Arts, Economics @ California State University-Long Beach From 2005 to 2010 Cesar Vasquez is skilled in: Social Media Marketing, Email Marketing, E-commerce, Digital Marketing, Online Advertising, Sales, Spanish, Marketing, Marketing Strategy, Management, Google Analytics, Photoshop, Mac OS, HTML, CSS
Beachbody
Email Marketing Operations
May 2015 to Present
UBM Tech
Email Operations
February 2015 to May 2015
Regal Assets
Marketing Manager
April 2011 to December 2014
deviantART, Inc.
Email Marketing
September 2012 to October 2014
Gold & Silver, Inc.
Manager of Spanish Business Development
January 2010 to April 2011
Omaha Steaks
Retail Sales Representative
September 2007 to May 2009
Lexington Financial Management
Administrative Assistant
September 2005 to January 2007
33% Development - Developing Mobile rendering Emails and Landing pages (strong working Knowledge of HTML/CSS/SQL) - Optimizing email programs through continual testing of creative, offers, and segmentation. - Staying on top of industry trends along with best practices, technologies, and competitive landscape, in order to apply to current email marketing programs 33% Exact Target - Working with... 33% Development - Developing Mobile rendering Emails and Landing pages (strong working Knowledge of HTML/CSS/SQL) - Optimizing email programs through continual testing of creative, offers, and segmentation. - Staying on top of industry trends along with best practices, technologies, and competitive landscape, in order to apply to current email marketing programs 33% Exact Target - Working with Business Intelligence team to build out segmentation for email campaigns and building SQL queries to pull necessary data - Deploying all email campaigns - Working closely with the Exact Target to analyze and monitor to ensure high Inbox delivery rates (including CAN-SPAM compliance), open and click rates. 33% Project Management - Project managing the email team that is Designing, Dev’ing, QA’ing, and deploying email campaigns - Leading Agile meetings with Jira - Frequently Analyzing customer behavior and their key characteristics to improve email marketing.
What company does Cesar Vasquez work for?
Cesar Vasquez works for Beachbody
What is Cesar Vasquez's role at Beachbody?
Cesar Vasquez is Email Marketing Operations
What industry does Cesar Vasquez work in?
Cesar Vasquez works in the Internet industry.
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