Cedric Steele has 20 years of client-side marketing and innovation experience in building nationally-recognized brands for major corporations such as Procter & Gamble, Nestle USA, KeyCorp, and Georgia-Pacific. An accomplished marketing strategist and innovator, his vision and expertise have driven notable growth in the Consumer Packaged Goods industry, on brands like: Pringles Potato Crisps, Nestle Toll House
During his tenure, Cedric has received many awards for his work including recognition from: Procter & Gamble, “Best Loyalty Effort” for Pringles; Frozen Food Age, “Best New Product” for Ortega Frozen Food Line; and IPSOS-ASI, “Top Ten Tested Commercials” for the Ortega Fiesta Television Advertising Campaign.
In addition to Cedric's background in CPG Marketing, he has also expanded his experience to strategic consulting in the areas of Innovation and Idea Management with the London-based, Imaginatik, PLC, the world's first publicly traded Innovation Software Company www.imaginatik.com. In this capacity, Cedric worked with numerous C-Suite level executives to develop innovation strategies and idea management programs for global organizations. A partial list of clients included: The Coca-Cola Company, Colgate-Palmolive, Georgia-Pacific, Lexmark, Merck, Singtel, and Whirlpool.
Currently, Cedric is with The Coca-Cola Company’s McDonald's Division, as Assistant Vice President, Global Innovation. In this customer-facing role, Cedric works with The Coca-Company's largest food service client, McDonald's, to co-develop and advance the innovation agenda and build the new product pipeline for innovative beverage solutions, around the world.
Specialties:Consumer Packaged Goods Marketing, Advertising, Promotions, Public Relations, Relationship Marketing, Interactive Marketing, Innovation, Idea Management, Strategy Development, Marketing Planning, Annual Planning, Analytics, Risk Analysis, Risk Management, Contingency Planning, Hispanic Marketing, Video Production, Video Editing, Public Speaking, Presenting, Presentation Development, Proposal Writing
Assistant Vice President, Global Innovation - The McDonald's Division @ From January 2014 to Present (1 year 10 months) Downers Grove, ILSenior Director, Innovation - The McDonald's Division @ From February 2008 to January 2014 (6 years) Downers Grove, ILChief Marketing Officer @ From March 2007 to September 2007 (7 months) V.P. Strategic Marketing @ From May 2006 to March 2007 (11 months) Marketing Director II, Insights & Innovation @ From November 2002 to May 2006 (3 years 7 months) Marketing Director, New Ventures @ From April 1997 to October 2002 (5 years 7 months) Assistant Brand Manager @ From May 1995 to April 1997 (2 years) Brand Management Intern @ From May 1994 to August 1994 (4 months) Account Managment Intern @ From June 1992 to August 1992 (3 months) Various - Marketing & Customer Service @ From June 1986 to July 1991 (5 years 2 months)
MBA, General Managment @ University of Virginia Darden School of Business From 1993 to 1995 B.S., Marketing @ The University of Akron From 1986 to 1993 Cedric Steele is skilled in: Innovation, Marketing Strategy, Launching Of New..., Market Planning, Analytics, Interactive Marketing, Marketing, Advertising, Relationship Marketing, Strategy, Public Relations, Public Speaking, Proposal Writing, Risk Management, Presentation Development, Video Production, Video Editing, Consumer Packaged Goods..., Contingency Planning, Customer Insight, Business Ideas, Shopper Marketing, Consumer Products, Integrated Marketing, Market Research, FMCG, Product Development, Brand Development, Product Launch, Business Strategy, Leadership, Strategic Planning, Cross-functional Team..., Product Innovation, Creative Direction
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