Cécile Gérard's Email Addresses & Phone Numbers

📖 Summary

2 1/2 years of experience in FMCG (cosmetic industry), included positions in: - international and operational marketing; - luxury and mass market; - within skincare, makeup, fragrance categories. I am creative, I have an analytical mindset and I am passionate about online beauty communities. I am currently looking for a new adventure in Marketing.Junior Product Manager @ International Product Development — Playboy & Lady Gaga Fragrances • Participated in the development of 4 new fragrances (male & female): concepts recommendations,fragrances developments with IFF/Firmenich/Givaudan, ancillaries roll-out; • Checked compliance with license contract and assess brand performance. From March 2015 to September 2015 (7 months) Paris Area, FranceProduct Manager Assistant @ International Product Development — Skincare (Immortelle anti-ageing line) • Participated in the international marketing plan strategy for 2015-2016: - Contributed to the development of new concepts & related promotional windows themes; - Involved in products developments management (included cleansers, toners, daily care, treatment): - Created prospective briefs for the internal development teams: defined and monitored product margin; developed formulas, packs (mock-ups, artworks) and packshots; - All-round development with international teams for subsidiaries roll-out (produced marketing books, PR briefs, web texts briefs, sales force products files & toolbox); • Conducted market analyses: Campaign Reviews (COGNOS) and competitors sell-out (Euromonitor, NPD); • Individual projects: - Core range relaunch recommendations for 2017; - Analysis tools optimization: creation of database files on CRM and L’OCCITANE sell-in/sell-out; - Proposition of questionnaires for consumers tests & artworks (included leaflets). From July 2014 to December 2014 (6 months) Paris Area, FranceProduct Manager Assistant @ French Market — Makeup (Face, Lips, Eyes and Nails lines) • Participated in the marketing plan for 2014-2015: - Product-mix prioritisation and portfolio adaptation (lines, products, shades); - Forecast and monitored product sales (sell-in) and needs of promotional tools (testers, permanent merchandising, campaign merchandising, sales force tools); • Prepared pre-launch presentations for regional sales forces; • Conducted market analyses: Business Review, CHANEL sell-in, competitors sell-out (NPD panels) From January 2014 to July 2014 (7 months) Paris Area, FranceTrade Marketing Manager Assistant @ French market — Skincare Temporary position for the roll-out of LE LIFT anti-ageing line: supported the distribution of promotional materials at the POS level. From January 2014 to January 2014 (1 month) Paris Area, FranceProduct Manager Assistant @ European Brand Development — Dove Hair care • Contributed to Europe-specific products development and management concept, packaging, product-mix prioritisation (Advanced Hair Series Oxygen Moisture, STYLE+CARE ranges), portfolio optimisation; • Conducted market analyses (Nielsen, IRI, Kantar, Europanel); • Developed sampling & media adaptation for the core range relaunch (Hair Therapy). From January 2013 to July 2013 (7 months) FranceProduct Manager Assistant @ International Product Development — Face Makeup • Participated in creating international and Asia-specific products: formula and concepts development (including Teint Visionnaire), packs (mock-ups, artworks), communication (agencies, books); • Conducted market analyses: kept track of sell-in and sell-out revenues (NPD panels); • Carried out individual projects: complexion trend presentation for a top management meeting, sampling book creation, blush development proposal. From August 2012 to December 2012 (5 months) Paris Area, FranceSecretary General @ Student-run association (annual budget: k€150) organising both EDHEC ski-break for 160 people and the largest student kite-surfing contest in Europe. From April 2011 to May 2012 (1 year 2 months) Lille Area, FranceSales Assistant @ • Advised customers on all products including fragrances, silk, leather goods, watches, jewellery, equestrian; • Managed inventories and after-sales services. From June 2011 to August 2011 (3 months) Lille Area, FranceMaster in Management @ EDHEC Business School From 2010 to 2014 Exchange semester @ Jönköping University From 2013 to 2013 Cécile Gérard is skilled in: Beauty, Cosmetics, Luxury Goods, Marketing Strategy, International Marketing, Marketing Research, Market Analysis, Nielsen Nitro, IRI, Kantar, Euromonitor, Cognos, Microsoft Excel, PowerPoint, English, French