• A strong level of expertise designing both print and web based communications
• Proven talent at providing professional work that meets the highest quality standards, while
adhering to strict deadlines and budgets - able to move quickly and comfortably between projects while maintaining high creative
• Passionate designer with a “can do” attitude and the ability to straddle both the technology
needs of current communications and traditional design
• Self-starter with a reputation for successful outcomes and a demonstrated ability to guide an idea from concept to completion
• Currently employed in B2B marketing; past roles include corporate branding, corporate relations, and e-learning design
• A large body of design work for marketing, corporate communications and training departments, plus digital experience in web design, motion graphics, animation, HTML and CSS
• Highly skilled in Adobe Creative Suite programs and HTML 4 & 5, CSS 2 & 3 -– plus working knowledge of JavaScript, ActionScript, PHP, mySQL (able to use scripts from libraries like JQuery)
• Past companies I have worked for include large corporations such as Barilla U.S.A., Fenwal, Kraft Foods, and Pactiv, plus many smaller businesses or nonprofits
• Samples of my work can be viewed in my online portfolio at www.CathyRabeler.site90.com. I can be contacted through this website as well as this LinkedIn account.
Specialties: DESIGN
- Marketing & corporate communication design / print or digital delivery
- Training presentation design
- Identity & branding
- Website design, banners, ads
- CSS
- Motion graphics
- Publications
TECHNICAL SKILLS
- Macintosh & Windows platforms
- Adobe Creative Suite: InDesign, Photoshop, Illustrator, Dreamweaver, Flash, Acrobat, Premier, Bridge
- Quark XPress – to 9.0
- Microsoft Office
- TextWrangler & Notepad++: HTML4,5; CSS2, 3
- XML
- Working Knowledge: JavaScript, ActionScript, PHP, mySQL, ColdFusion
- SEO
Creative Manager @ Responsible for concept through final implementation of all print and web based marketing communications, including catalogs, brochures, email, new website development, and photography. Skill set includes branding, project management, graphic design, print production, web design, web development, web maintenance, photography, art direction, and supervising outside vendors. From April 2015 to Present (9 months) Senior Graphic Designer @ Marketing dept. lead designer for print & web.
• Web responsibilities: research, design, coding HTML & CSS, incorporating JavaScripts to run slide shows on the static pages of the new company e-commerce website launched in May 2013; SEO; maintenance of the dynamic part of the site through a CMS; micro-sites; splash pages; designing & hand-coding email blasts; WordPress custom template design; Flash; animated GIFs; web banner design; icons; content writing
• Responsive web design and coding for the InteractivePro™ Table & Booth TV products
— a multi-point touch system that allows web surfing; video and other content for up to four people at a time; extensive use of media queries to handle the user initiated changes in display size and configuration; Incorporating scripts that work on touch media; All branding,graphics, print and social media marketing in bringing this new, innovative product to market
• Social Media responsibilities include development of new Facebook, LinkedIn and YouTube pages for the both company and specific brands, plus analysis of results
• Print design responsibilities include: art direction & development of all communication
materials to enhance the company identity and branding; product photography; sales
flyers; corporate profiles; company brochures in multiple languages; catalogs; sell sheets;
ads for trade publications; trade show graphics; development of new logos and branding for
their private label products; interactive PDF documents; occasional product graphics, ads
for trade magazines; labeling; working with outside vendors; press checks
• Development of an XML workflow to handle product catalogs resulting in major cost
savings to the company; introducing efficiencies that allow one person to produce two 300+
page catalogs on an annual basis in addition to the everyday workload of other marketing
projects
• Basic video editing in Adobe Premier
• Training a young designer and a photography intern in their first full-time jobs From May 2012 to April 2015 (3 years) Design and Development for Web and Print @ Comprehensive digital and print design services for Chicago area Fortune 500 corporations and smaller businesses. Versatile experience includes websites (HTML5 &CSS3), email marketing, print communications / brochures, sell sheets, case studies, and other print collateral. From 1985 to May 2012 (27 years) Freelance Graphic Designer @ • Manage the quarterly magazine for the last four plus years, producing a high quality product while being mindful of budget constraints as well as other project parameters. Charged with updating the look of this publication, page layout and final art, designing occasional ads, supervising the printing and collaborating with a mailing service for bulk mail distribution
• Responsible for moving this publication into the 21st century by offering it as an ePUB file for use on the Nook and other e-reader devices, while potentially lowering overall cost From 2007 to March 2012 (5 years) consultant @ From November 2011 to 2012 (1 year) Greater Chicago AreaVisual Designer for Training Development Materials & eLearning Presentations @ Visual designer for high-level presentations and eLearning materials: In addition to recent projects like a graphic interface design, I am entrusted with ensuring that the overall look and feel of work completed by the virtual team is original and fresh, yet meets the corporate branding guidelines of their most prestigious clients. From 2010 to December 2011 (1 year) Greater Atlanta Areafreelance graphic designer @ Recognized for dependability; attention to detail; careful, conscientious interpretation of client needs; and deliverance of a quality product across several company departments.
• Corporate Communications: Ten plus years of page layout and art for the quarterly employee newsletter
• Sales Training: Logos, recruitment brochures, posters, manuals and booklets
• Marketing: Product brochures
• Foodservice Division: Magazine ad, product illustrations, catalog, and policy manual From 1999 to January 2011 (12 years) Freelance Graphic Designer @ Spent three years in a full-time, in-house consulting position for the Creative Services and
Packaging Depts. Later recruited as freelance resource for many corporate divisions.
Continued to work with Sales Operations for 20+ years on sell sheets and brochures. From January 1988 to November 2009 (21 years 11 months) Freelance Graphic Designer @ Designer for the marketing department, handling all of their print trade advertising for six
years, and entrusted with select consumer direct advertising pieces. From 1994 to 2006 (12 years)
Bachelor of Fine Arts (B.F.A.) @ University of Illinois at Urbana-ChampaignBFA @ University of Illinois at Urbana-Champaign Cathy Rabeler is skilled in: Adobe Creative Suite, Web Design, Logo Design, Dreamweaver, Graphic Design, Email Marketing, Brochures, Layout, Catalogs, Illustrator, Flash, InDesign, HTML, Photoshop, CSS
Websites:
http://www.cathyrabeler.site90.com,
http://www.cathyrabeler.site90.com/pdfs/CathyRabelerResume.pdf