Knowledgeable MBA professional with marketing, management, e-commerce, point-of-purchase and website analytics experience. Results-oriented marketer that is resilient and focused with the proven capability to analyze data sets, guide marketing strategies, and interpret findings. Strong team builder and leader that works well with upper level management to implement direct marketing programs, gain new clientele, and offer new product ideation. Proactive, customer oriented professional that has strong communication skills, project management skills, and is highly organized. Quick learner with the ability to adapt to the boardroom and worksite.

Internet Marketing and Analyst Administrator @ • Oversee point-of-purchase program by creating an annual POP strategy, developing new products, managing inventory levels, and implemented an online ordering system. • Work with vendors to develop quotes and fabricate prototypes • Analyze sales reports to give further analysis and implementation plans to management • Assist with content management for zippo.com by writing product copies and proofreading web content • Manage Google AdWords campaigns by making strategic PPC optimization decisions that has resulted in a 35% net profit on sales for zippo.com. • Monitor, track, and analyze all site metrics to gain valuable insight about consumer behavior • Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, revenue per click, and return on investment From April 2013 to Present (2 years 7 months) Bradford, PAMarketing Assistant @ • Analyzed sales reports to give further analysis and implementation plans to management • Assisted with content management for zippo.com by writing product copies, proofreading web content, and adding and maintaining cross sells and upsells to products. • Evaluated vendors for project selections • Managed Google AdWords campaigns by making strategic PPC optimization decisions resulting in $41,000 net profit based on $100,000 in sales for November and December • Monitored, tracked, and analyzed all site metrics to gain valuable insight about consumer behavior • Provided analytical and research support to marketing managers • Reported on key performance indicators to management about Google AdWords, Google Analytics, website, and sales data • Utilized bid management tools and data modeling to maximize the effectiveness of PPC campaigns including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, revenue per click, and return on investment From October 2012 to April 2013 (7 months) Bradford, PAGraduate Teaching Assistant @ • Helped create two marketing textbooks by writing, editing, and proofreading lecture transcriptions • Collaborated with 3 marketing professors to conduct research on marketing principles and help with administrative responsibilities • Updated course blogs with social media marketing information From August 2011 to June 2012 (11 months) Ithaca, NYEvent and Marketing Assistant @ • Designed, planned, and organized 30 events and workshops for health initiatives • Created promotional materials (i.e. brochures, flyers, newsletters) • Measured and analyzed survey data to understand the members satisfaction with events and services and how to implement organizational improvements • Prepared proposals to fundraise company donations from Wegmans, local spas, salons, and chiropractic offices • Conducted research for new health initiative events, lead workshop events, and co-interviewed potential guest speakers From October 2010 to August 2011 (11 months) Ithaca, NYAssistant Director for Cornell Reunion Youth Program @ • Managed all aspects of day-to-day operations of youth program to include supervising 25 counselors and 10 groups • Planned and organized reunion details by booking restaurants, event locations, and scheduled activities • Improved marketing materials by editing registration information, updating event information, and enhancing design layouts • Registered participants for the program and corresponded with parents about questions, approval forms, and items needed for the event From March 2011 to June 2011 (4 months) Ithaca, NY

MBA, Business Administration, Marketing, 3.84 @ Ithaca College From 2011 to 2012 Bachelor of Science, Business Administration, Marketing Concentration, Speech Communication Minor, 3.43 @ Ithaca College From 2005 to 2009 Cathleen Barnes is skilled in: Microsoft Office, Research, Editing, CSS, HTML, SPSS, Google Analytics, Google Adwords, Content Management, Marketing Strategy, Point of Purchase, Data Analysis, Marketing, Blogging