Definition and positioning of Air France brand, design, brand content and advertising strategy at a corporate, commercial and worldwide level. Brand, design, creative and media buying agencies management. Team management and coordination of a network of 90 establishments.

Head of Brand, Design and Advertising @ From January 2015 to Present (1 year) Intervenante, Stratégie des marques @ From October 2013 to Present (2 years 3 months) International advertising director @ Definition of Air France advertising international strategy and brand positioning. Team management. International management of Air France advertising over 105 markets through a network of 30 local agencies (advertising and media buying). Advertising, digital and media-buying (all channels) strategy with a special focus on the BRIC markets, the US and France. Daily relationships with focus markets. From May 2009 to Present (6 years 8 months) Paris Area, FranceAd & Brand Manager SkyTeam Alliance @ Co-leader of advertising and branding for the SkyTeam Alliance, gathering 18 international airlines. Worldwide media-buying and advertising with a special focus on China, Europe and the US. In charge of creating and implementing advertising and branding strategy for Air France - KLM - Delta Joint Venture. From September 2007 to May 2009 (1 year 9 months) Paris Area, FranceInternational corporate press officer @ Spoke-person, international network management (over 100 markets), crisis management. From September 2001 to May 2007 (5 years 9 months) PR officer, interpreter @ Member of the cabinet, in charge of PR, interpreter for the President. From 1997 to 2000 (3 years) Lille Area, France

Master, communications @ CELSA - Ecole des hautes études en sciences de l'information et de la communication From 2000 to 2001 Master, English and Russian @ Ecole des Interprètes Internationaux, Université de Mons, Belgique From 1991 to 1994 Graduation @ Lake Elsinore High School, California, USA From 1990 to 1991 Caroline Fontaine is skilled in: Marketing Communications, Public Relations, Online Marketing, Social Media, Advertising, Digital Strategy, Online Advertising, Digital Media, Marketing Strategy, Digital Marketing, Media Relations, Web Analytics, E-commerce, Team Management, English