Executive Summary - Carl Bowen As a Senior Digital Marketing Professional leading Project Management across Website / Channel Marketing objectives, I customize Best Practice tactics that guarantee efficiency and measure improvement for Global Brand Awareness and Lead Generation goals. With my use of Website Analytics and Segmentation, I provide insight, benchmarks and implementation of customized Search Tactics including: SEM, SEO, SMM, Mobile, Video, Email, Landing Page Optimization and Partner Relations while reporting ROI growth via Executive Dashboard Automation. Certified: Google Analytics Individual Qualification FOCUS AREAS: Analytics / Segmentation Search Engine Optimization (SEO) Dashboard Creation & Automation Project Management Search Engine Marketing (SEM) Digital Marketing & Strategy Team / Account Management Social Media Optimization (SMM) P&L / Budget / Forecasting Video Optimization Expanded search devices include: 1. Desktop 2. Mobile (laptop, tablets, smart phones) SOFTWARE USED Google Analytics, Universal Analytics, Google Tag Manager, Tealium, WebTrends, (Omniture: Hitbox, Site Catalyst), (IBM: Coremetrics), Tableau, R, SQL, (MS Office Suite: Word, PowerPoint, Excel, Access), Siebel, Visio, TeamSite, SalesForce, BrightEdge SaaS, DART / DFA, Marin Software SaaS, Adwords, Bing Ads, WordPress, HTML, CSS, Radian 6.

Digital Account Director @ • Consulted for SEO, SEM, Social Media, Partner & Traditional Marketing Projects • Managed Product Launches with eCommerce Shopping Cart Inclusion / Goal Funnels • Implemented Online Appointment Calendar Scheduling for Clients • Crafted and Managed Google and Bing SEM campaigns • Audited ROI / Conversion Tracking and Analytic KPIs for optimization strategy • Researched keywords and guided Landing Page Optimization • Recommended Budget for Marketing Channels to increase ROI From November 2006 to Present (9 years) Dallas, TexasSr Product Manager / Data Analyst @ • Developed Product Management Channel Strategy from Site Analysis / Web Analytics initiatives • Consulted with clients on large Analytics projects (Tableau, R, Google Analytics) • Provided Insight to eCommerce Shopping Cart / Goal Funnels • Analyzed site performance, lead generation and developed segmentation • Prepared P/L, SOWs, RFPs and Managed Projects for client engagements • Delivered onsite presentations for executives From November 2013 to April 2014 (6 months) Plano, TexasSr Online Marketing Manager @ • Provided online strategy for SEO at RealPage B2C across multiple sites using BrightEdge SaaS • Trained / Managed SEO, Content, Social and Overseas Teams: - 3 direct reports / 31 contracted content specialist reports • Designed Automated Dashboards aligned with KPIs to measure impact of Marketing Channels • Created Content Calendar and Published Engaging Blog Post Articles • Developed & Monetized YouTube Video Channel for Increased Lead to Lease Programs From November 2012 to September 2013 (11 months) Dallas/Fort Worth AreaGlobal Search Programs @ • Developed B2B Global Search Strategy for APAC, EMEA and US/Canada (SEO and SEM) - Increased online leads 85% in first year while lowering SEM costs • Trained Global Marketing Managers to expand branding and footprint • Worked Directly with Google Team for Search, Content, Video, Mobile and Display Ads • Performed Site Code Audit on all websites to align CPA targets • Automated Executive Dashboards for KPIs and ROI From April 2010 to November 2012 (2 years 8 months) Sunnyvale, CASr Search Manager @ • Shared Insights and Implemented Recommendations for Google/Bing SEM Campaigns - Added an Average Net Margin Increase of 85-168% Daily • Developed In-House Search Strategy • Performed Revenue Accuracy Analyses / Forecasting • Created Automated Dashboard Reporting across Products advertised From November 2009 to March 2010 (5 months) Sr Search Manager @ • Managed SEM (over 1MM keywords) across Google, Bing with ~$3MM/Mo. Spend - Clients Included: Blue Cross Blue Shield, W3i, Avenue A/Razorfish, Zappos • Recommended Channel Strategies for clients averaging +32% ROI growth • Expanded SEM campaigns with Keyword Research • Increased Website KPIs for Improved Lead Generation • Optimized Marketing Channel efficiency from 15% - 325% • Performed client-facing Bid Management Reviews • Extracted and Interpreted data from various analytics tools to assimilate a story within reports From May 2008 to November 2008 (7 months) Search & Affiliate Manager @ • Developed Digital Marketing Strategy for Omni-Channel Campaigns • Recommended Channel Budgets for 2007-2008 • Re-Branded Affiliate Management Program with Creative for Partner Sites (B2B) • Managed custom creative, and developed unique promotions for tiered Partner Program SLAs - Crafted Auto-Updating Banner and Viral “ON” button for customer loyalty, revenue increases • Developed HTML, XML and Mobile Sitemaps • Enhanced Email / Partner Marketing program with new templates, creative and promotions - Program increased efficiency by 325% in online sales From September 2006 to May 2008 (1 year 9 months) San Francisco Bay AreaOnline Marketing Manager @ • Created SEM copywriting for large business customers including Walmart, Lowe’s and Home Depot • Managed National Team staff of 41 Internet Consultants servicing paid advertisers and their websites for Search Engine Optimization (SEO) and B2B/B2C Search Engine Marketing (SEM) and other Performance-based Advertising while providing customer reports from Web Analytics • Administered architectural design of websites and omni-channel advertising that included a marketing mix of online media, direct mail, email marketing, white papers and collateral development • Developed Quality Assurance Access database that tracked account errors and training needs for staff which saved $2.3 million the first year launched From September 2003 to August 2006 (3 years) Grapevine, TXConsulting SEO @ • Consulted for NRA website on SEO stability / improvements • Delivered Strategic Plan for website additions / changes From 2004 to 2004 (less than a year) Online Marketing Manager @ • Managed online acquisition marketing strategy with www.txuesgateway.com • Developed "Sentinel" and other online products to attract new customers • Worked cross-functionally with web development and management teams ensuring quality • Resolved issues with Large Business Client electric accounts via Portal support From August 1995 to August 2003 (8 years 1 month) Dallas/Fort Worth AreaOffice Manager @ • Managed daily operations including accounts payable, accounts receivable, payroll, recruiting, training and development of staff. • Provided staff skills assessment, hired to fill gaps and trained new employees. • Converted DOS-based computers to Windows operating systems and implemented Microsoft Outlook email system. From January 1995 to August 1995 (8 months) Legal Admin @ From 1987 to 1989 (2 years)

MBA, eCommerce @ LeTourneau University From 1999 to 2002 BSBM, Management @ LeTourneau University From 1997 to 1999 Carl Bowen is skilled in: SEM, Web Analytics, SEO, PPC, CRM, Analytics, Email Marketing, Campaign Management, Social Networking, Google Analytics, Google Adwords, Online Marketing, E-commerce, SMO, Affiliate Management, Affiliate Marketing, Brand Development, Web Marketing, B2B, Strategy, Lead Generation, Product Management, Omniture, SaaS, Multi-channel Marketing, Mobile Devices, Advertising, Customer Acquisition, Marketing Strategy, Marketing, Digital Marketing, Copywriting, Display Advertising, Mobile Marketing, Social Media, Blogging, Online Advertising, B2B Marketing, Digital Strategy, Demand Generation, Social Media Marketing, Management, Account Management, Web Development, Landing Page..., Salesforce.com, Strategic Partnerships, WordPress, Start-ups