Over 17 years of digital business experience. Extensive and highly successful leadership experience within the digital eBusiness/eCommerce space. Experienced developing, leading and delivering comprehensive product and marketing strategies. A change management specialist that can turn a strategic vision into a winning digital execution. Customer experience, acquisition and conversion optimisation focussed. PRODUCT DEVELOPMENT & TECHNOLOGY Strategic and analytical approach to product development and business solution definition processes. Highly experienced managing both internal and external resources to deliver transformational digital projects, including mobile website/app strategy formulation and project definition. Substantial hands on product development experience & expertise, including: - Identify, analyse and prioritise strategic product development opportunities. - Business case development & analysis. - Technical/development team management - Internal & external. - Project/Program Management. - Agile development methodology. - Plan, own and manage product roadmaps. - Web Service/Cloud hosting platforms. - Functional specification production. - Complex wireframing experience. - Evaluation, selection, integration and management of third-party/SaaS solutions. - Logistical integrations. - A/B & multivariate testing. MARKETING Experienced formulating strategies for and implementing/managing: - Online and offline marketing campaigns - SEO / SEM / SMM - Affiliate - Social Media - Re-marketing/Re-targeting. - Cart abandonment programs. - Complex welcome and retention eMarketing programs. - Campaign collateral development, production, and distribution. GENERAL MANAGEMENT - Budget/financial management. - Recruitment, team building & mentoring. - Resource management. - Customer focussed. - Vendor management. - Strategic online business analysis.

Head of Product @ From October 2015 to Present (2 months) Sydney Area, AustraliaHead of Consumer Products @ From September 2014 to October 2015 (1 year 2 months) Digital Strategy & Website Operations Manager @ Engaged by the Founder & CEO, I produced all functional and business requirements documentation for the development of the customer facing website and all back end systems from the initial business plan, and subsequently managed the complete website production process through to launch in September 2010. Responsible for the complete product roadmap and digital strategy, including: - Mobile - Social - SEO/SEM - Marketing - Merchandising - Content - Optimisation and conversion strategies - Acquisition initiatives - eDM programs - Logistics integration - Affiliate and re-marketing campaigns Directed the daily activities of technical development and design teams to deliver the product roadmap. Directly managed a team of website producers, content managers, and customer service executives. Responsible for all customer acquisition programs, including SEO, SEM, SMM, Affiliate, and various 3rd party distribution channels. Implemented and oversee all eMarketing programs, promotions, and campaigns. Highly involved operationally in all aspects of the business, including sales, partnerships, logistics, strategy and directly involved in high level business decision making. From January 2010 to August 2014 (4 years 8 months) Sydney Area, AustraliaeBusiness, eCommerce & Digital Strategy Consultant @ Providing businesses with website/digital/e-commerce analysis and strategic product & commercial guidance, including evaluation of current strategies. Expert in analysing business needs to deliver detailed business requirements, functional specifications and wireframing documentation. Highly effective in engaging stakeholders and negotiating outcomes wherever conflicting business priorities exist. Ability to tightly manage external agencies to ensure business deliverables are clearly defined, understood, and delivered. Able to cut through the noise to bring clarity to a business's digital objectives. An experienced e-commerce campaigner. Optimisation and conversion focussed. Highly experienced in developing and executing complex eDM programs. Strong understanding of SEO strategy and best practice with market proven results, SEM campaign development and management. Social strategy and channel management. Content Management. Strong B2C logistics integrations experience. Ability to manage & engage internal and external teams and stakeholders throughout a project lifecycle. Effective working independently or within team based collaborative environments. Absolute attention to detail with a passion for excellence. From October 2008 to August 2014 (5 years 11 months) Sydney Area, AustraliaGeneral Manager (homehound.com.au) @ This role includes and extends on earlier Federal Publishing Company roles. - Developed and owned the business and product strategy. - Managed product, marketing, technology and sales teams to deliver the strategy. - Delivered strong audience growth through various marketing and product development initiatives. - Grew revenue through the monetisation of traffic and the development of new commercial product offerings including new advertising placements and subscription products. - Prepared and presented targeted advertising proposals to major advertisers for sponsorship & advertising integration. - Developed new advertising opportunities to meet client requirements and drive revenue growth. - P&L responsibility for the business. - Negotiated, managed and leveraged strategic business relationships. - Identified, analysed and negotiated beneficial distribution channels to drive audience growth. From March 2008 to September 2008 (7 months) Sydney Area, AustraliaGroup Account Director (toyota.com.au) @ After being the ‘client’ of HotHouse Interactive during the development of the Homehound.com website, the Directors of HotHouse Interactive asked me to join them to manage their biggest client, Toyota.com.au. - Managed the key 'Toyota Motor Company' account. - Formulated and executed high level strategic vision for Toyota.com.au. - Liaised with and advised multiple other advertising agencies to ensure digital strategy components of advertising campaigns aligned to overall strategy. - Engaged senior Toyota Motor Company Australia Managers to promote innovative online business solutions. - Developed and presented comprehensive strategic proposals to senior Toyota management. - Negotiate ongoing contractual commitments with Toyota. - Responsible for revenue generation for the dedicated Toyota.com.au business unit. - Full P&L accountability, including Cost control, staffing & revenue. From September 2007 to March 2008 (7 months) Sydney Area, AustraliaDirector of Product & Operations (homehound.com.au) @ Highlights: Delivered new, cutting edge website in May 07; Audience growth exceeded 150% within 12 months of launch. - Formulated and executed high level strategic vision for the reinvigorated homehound.com.au. - Drove product development process including business requirements gathering/documentation and producing functional specifications, design briefs, etc. - Managed a team of developers to deliver on strategic objectives. - Managed creative design and customer service staff to effectively support the business. - Developed and implemented new products to drive Revenue growth for both classified and display media advertising. - Formulated and executed marketing strategies. - Implemented SEO strategy and managed SEM campaigns. - Cost control & revenue generation responsibilities. - Manage and drive external media sales agencies to monetise website traffic. From November 2006 to August 2007 (10 months) Sydney Area, AustraliaCategory Manager – Automotive, Real Estate & Recreation @ - Manage multiple online businesses – derived from FPC magazine publications - across the Automotive, Real Estate & Recreation category. - Liaise, negotiate and manage expectations within the various magazine business units. - Develop business and commercialisation plans for each website. Research competitor activity and online trends, and analyse website traffic patterns to aid in the formulation of these plans. - Responsible for bottom line revenue, cost control, and traffic objectives for all online titles. - Responsible for negotiation and ongoing management of 3rd party supplier agreements. - Manage a team of direct reports – marketing, production, and support staff – to ensure the effective operations of each business. - Ensure production staff were trained and competent in the use of CMS systems (including Vignette and purpose built systems) to ensure content updates were published timely & efficiently. - Part of the senior management group tasked with the growth of the FPC online business. From March 2006 to November 2006 (9 months) Sydney Area, AustraliaVarious Roles at Fairfax Digital @ Feb 2004 - Mar 2006: Project Manager – New Channels – Domain.com.au Nov 2000 - Jan 2004: Product & New Business Development Manager – Domain.com.au Jan 1999 - Oct 2000: Product Manager – Domain.com.au Feb 1998 - Dec 1998: Graduate Development Role Highlights: - Project managed the initial conception, planning, designing, development & launch of the very first iteration of domain.com.au. - Developed and implemented the concept of pay-for priority listings and pay-for enhanced listings. These innovations are now ubiquitous across Australian classified websites, and have been instrumental in driving the profitability of online classified businesses. - Launched two new domain.com.au channels – DomainHoliday & DomainBusiness. - Concept development and execution for the current, second generation domain.com.au online ad placement facility. Since replicated in part across all classified channels. From January 1998 to March 2006 (8 years 3 months) Sydney Area, Australia

Business, International Business & Finance @ Queensland University of TechnologyHeatley State High School Calvin Brodie is skilled in: Digital Strategy, Business Planning, Digital Media, Web Analytics, Online Advertising, Digital Marketing, SEO, E-commerce, User Experience, SEM, Content Management, Content Strategy, Email Marketing, Social Media, Web Strategy