E-commerce digital professional with over 8 years of experience in telling brand product stories, improving user experience, and launching and growing online marketing initiatives.
Highlights:
✔ E-mail Delivery Best Practices
✔ SEM/SEO Marketing
✔ Segmentation Techniques
✔ Generate Insights around Consumer Behavior from Multiple Data Sources
✔ Landing Page Optimization
✔ Forecasting and Budgeting
✔ Social Media Marketing
✔ Mobile Marketing Strategy & Integrated Solutions
✔ Affiliate Marketing
✔ Production Abilities (Graphic Design, Planning, etc.)
✔ Media Planning and Buying
✔ Implement Overall Campaign Strategy and Timing
✔ Data visualization techniques
Sr. Manager of Ecommerce Marketing @ From October 2014 to Present (1 year 3 months) E-Commerce Marketing Manager @ Since 1966 Vans has been at the forefront of the action sports industry. It's global presence in 2014 has escalated the brand to 2 billion in sales, reaching every corner of the globe.
• Develop annual marketing plans and strategy
• Tell digital product marketing stories across all channels
• Landing page optimization
• Manage all e-commerce marketing channels
• Strategic 3rd party partnerships
• Executive level reporting
• Analytic and Tag Management
• Social Media Marketing
• Financial Responsibility: Forecasting & Budget Planning From July 2010 to September 2014 (4 years 3 months) Marketing Manager @ Mammoth Mountain Ski Area is a leader in the industry with over 1.2 million skier visits a year with over 3,500 acres of skiable terrain. It's ancillary business include: Sierra Star Golf Course, Mammoth Mountain Inn, Tamarack Resort, Juniper Springs Resort, The Village, and Hyde Restaurant and Bar.
• Contract negotiations
• Developing communication marketing plans
• Controlled and managed the flow of collateral in resort and aboard
• Digital marketing
• Web Analytics
• Managed internal and external team of creative professionals
• Budget management overseeing a multi-million dollar advertising and printing budget From November 2006 to July 2010 (3 years 9 months) Editorial Coordinator @ Coordinated workflow, reviews, and budgeting for a $196 million dollar movie, Beowulf. Built and installed the largest Motion Capture Studio of its time. From July 2005 to August 2006 (1 year 2 months)
BA, Communications @ California State University-Chico From 2002 to 2005 Bryan Stephan is skilled in: Email Marketing, Online Advertising, Google Analytics, SEM, Advertising, Marketing, Social Media, Digital Marketing, Web Analytics, SEO, Google Adwords, Facebook, E-commerce, Social Networking, Marketing Communications