Results-driven, visionary leader accomplished in setting strategic direction, brand/marketing strategy, insights-led product development, and driving organizational change by getting growth unstuck. Skilled communicator, inspirational leader and hands-on team builder who has a track record of generating clever insights, translating them into innovative solutions and turning them into successful marketing programs that generate results. Consistently recognized as top talent.
Global Marketing Leader, Kimberly-Clark Professional @ Responsible for the global growth and strategy in B2B verticals with Kleenex*, Scott*, Cottonelle* and Kimberly-Clark Professional* brands representing $2.2 billion in net sales (verticals: lodging, offices, food processing, retail and healthcare) across the Americas, Europe and Asia including: go-to-market strategy, sales capability, brand development, marketing strategies, product development, customer development for global key accounts, communications strategy, customer engagement, product development/pipeline creation, front-end/experience innovation and insights.
- Delivered more than $120 million in incremental growth across globe by leveraging fresh customer/end user insights into marketing programs, new product/service solutions and sales/customer engagement programs. Created behavior change, psychology of persuasion and anthropological principles for award winning solutions/communications/sales capability.
- 2014 DigitalEdge Innovation Award; 2014 Edison Award (Silver) - Most Innovative Product; Global Marketing University professor; Global Health Security Agenda - US Department of State From 2013 to Present (2 years) Senior Director, Corporate Innovation @ Created 3 new enterprise-wide strategic platforms across Professional, Healthcare and Consumer businesses from a novel insights-led innovation process
Developed, piloted and launched branded hygiene assurance program in less than 9 months for hotels generating >$35 million in incremental revenue.
Created and launched 2 new global B2B brand platforms in less than 6 months - The Healthy Workplace Project* / The Healthy Schools Project* generating >$125 million in incremental revenue and the first integrated product/service business. 2012 International Design Excellence Silver Award
Developed and commercialized a first-of-a-kind patient-staff-family program to improve elder wellness for long term care facilities that reduced infections by >35%, elevated employee engagement/reduced staff turnover, improving revenue while reducing clinical costs. From January 2008 to July 2013 (5 years 7 months) President and Co-Owner @ Start-up nutrition company focused on eliminating the nutrition crisis in today's families by providing nutrient dense superfoods for kids, adults and even dogs.
Developed SuperTreats brand, created several dozen new products, bakery operations, packaging, marketing campaigns and business development. From 2008 to November 2011 (3 years) Senior Director Innovation @ Led consumer insights / innovation team that created new growth platform for Kotex® and Poise® brands globally.
- Led consumer qualitative/quantitative insights to create a new product category valued at $30 million globally.
- Developed sub-brand positioning, product development and market entry strategy.
- Worked with Latin American and Asian teams for 2011-2012 launch. From June 2009 to August 2010 (1 year 3 months) General Manager / Director of Sales and Marketing @ Manage five businesses generating over $120 million in sales with 31% operating profit. Lead business turnaround from declining sales and margins to 5-year double-digit CAGR growth. Responsible for all aspects of this consumer and B2B business, both strategic and tactical, including profit and cash flow delivery, marketing strategy, customer management, advertising and promotion campaigns, new product pipeline and conversion into commercial products. From June 2004 to April 2008 (3 years 11 months)