With over 12 years of experience in digital sales, operations, solution architecture and product management, I have worked with some of the world's largest retail, financial services, automotive, CPG, insurance brands and advertising agencies to implement effective cross-channel strategies that harness the power of audience data and analytics. My mission is to fundamentally change how marketers do their job and brands connect with consumers by building game changing products that solve problems and leverage assets and partnerships.

Product Lead, Addressable Advertising @ - Develop, launch and manage the growth of successful cross-channel advertising products - Awarded EMS "Idea of the Year" for 2014 for the development of OmniActivation, Experian's omni-channel addressable advertising solution which leverages first, second and third party data sources for one to one targeting across online, mobile, TV, email and direct mail - Drive the go-to-market product positioning and messaging for EMS digital advertising products while working closely with Public Relations and Marketing Communications groups to implement the year round marketing plan - Lead partnership development plans necessary for product growth which includes meeting with, negotiating and finalizing partnership agreements with the nation's largest media companies - Enable multi-million dollar sales by clearly communicating the value proposition of the OmniActivation and Addressable TV products to the sales team while building the sales tools that support the selling process - With a focus on automation and scale of current business processes, define the vision for and manage the creation of technical SAAS solutions by working across Development/Engineering teams - Serve as an Experian thought leader during various industry events including the Broadcasting & Cable Advanced Advertising event, TVOT Show, Beet.TV Executive Retreat, Experian's world-class Client Summit From December 2013 to Present (2 years 1 month) Lincoln, Nebraska AreaDigital Solutions Architect Manager @ • Lead sales support efforts and serve as subject matter expert for Acxiom’s proprietary enterprise data management platform - the Audience Operating System (AOS) • Manage the DMP sales process for large Fortune 500 accounts including opportunity qualification, technical requirements scoping, solution architecture, project pricing development and implementation coordination • Recognized as top Sales Engineer for selling the company’s very first Data Management Platform solution • Work closely with Acxiom account executives, clients, advertising agencies, DSPs and industry partners to educate, strategize and implement cutting edge 1-to-1 multi-channel campaigns • Propose, pitch and price out complex offline and online data management solutions that leverage client databases and Acxiom’s suite of data enhancement and analysis products including InfoBase, Personicx and Audience Propensity models • Manage vendor relationships with cookie setting and data on-boarding partners such as DataLogix and LiveRamp • Analyze and present detailed closed loop campaign reporting demonstrating for clients the value of their digital advertising and its impact on their offline KPI’s • Thoroughly understand Acxiom’s digital product offerings from a technical perspective as well as the digital competitive landscape in order to best respond to advertiser RFP’s From April 2012 to December 2013 (1 year 9 months) Lincoln, Nebraska AreaInteractive Marketing Manager @ With over 250 college textbook stores in locations and campuses across the country, Nebraska Book Company is one the largest college textbook and apparel retailers in the country. Responsible for managing the digital ecommerce site and brand of Nebraska Book Company - Neebo.com. My responsibilities included strategizing, budgeting and implementing multi-channel campaigns to support both brick and mortar as well as online sales goals. Supporting both a national audience and students located near a bookstore location, my digital team was responsible for all seasonal site content, email marketing, SMS campaigns, search engine optimization (SEO), paid search campaigns, display/retargeting campaigns, and site analytics to drive both in-store and digital traffic. From April 2011 to April 2012 (1 year 1 month) Senior Smart Ads Project Manager @ - Integral member of a newly formed team at Yahoo! responsible for spearheading the development, go-to-market strategy and overall market acceptance of the dynamic display creative optimization (DCO) ad product, Smart Ads, which utilizes Yahoo! user data to serve relevant ads - Work with major national advertisers, including General Mills, Toyota, Pfizer, Macy’s and Visa, to strategize, set-up, launch and manage over $14MM in Smart Ads online display campaigns - Retain and grow accounts by providing advertisers with insightful post-campaign reporting, utilizing sophisticated software include TAO, Tableau, and Excel to analyze data - Successfully integrate with newly acquired technology partner, Dapper, learning their entire project management, reporting and media buying systems - Foster and manage Smart Ads partner relationships with companies such as Google, PointRoll, and Aggregate Knowledge From August 2009 to April 2011 (1 year 9 months) Marketing Director @ From August 2008 to August 2009 (1 year 1 month) Marketing Consultant/Copywriter @ From August 2007 to August 2008 (1 year 1 month) Account Executive @ From 2007 to 2007 (less than a year) Journals Marketing & Fulfillment Intern @ From 2005 to 2007 (2 years) Office Assistant @ From 2003 to 2005 (2 years)

Bachelor of Journalism, Advertising @ University of Nebraska-Lincoln From 2003 to 2007 Hononegah Brienna Pinnow is skilled in: Email Marketing, Digital Marketing, Digital Strategy, Display Advertising, Online Advertising, Advertising, E-commerce, SEO, CRM, Marketing Communications, Social Media Marketing, Copywriting, Interactive Marketing, Google Analytics, Marketing