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Brie Tascione

Official Member

Chief Marketing Officer at Relay Network | #1 Solution for Guided Digital Service

Greater Philadelphia Area

Section title

Brie Tascione's Email Addresses & Phone Numbers

Brie Tascione's Work Experience

Forbes Communications Council

Official Member

Citi

Vice President, Global Marketing

July 2009 to December 2010

Greater Philadelphia Area

Ecount (1997-2007)

Director Of Marketing

June 2008 to June 2009

Greater Philadelphia Area

Brie Tascione's Education

University of Richmond

BSBA

1999 to 2003

Université Paris Dauphine

2001 to 2001

Brie Tascione's Professional Skills Radar Chart

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Innovative
Outspoken
Inspirational

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57% Left Brained
43% Right Brained

Brie Tascione's Estimated Salary Range

About Brie Tascione's Current Company

Forbes Communications Council

An invitation-only organization for senior-level communications and public relations executives.

Frequently Asked Questions about Brie Tascione

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Brie Tascione's colleagues are Steven Higgins, Harrison Rose, Joshua Crean, Maeve Jones, Michael Gaare, Jessica Barnett, Beckwith Cromer, Jay Lavin, Michael Nesta, and Luke Gomez


About Brie Tascione

đź“– Summary

Official Member @ Forbes Communications Council An invitation-only organization for senior-level communications and public relations executives. Vice President, Global Marketing @ Citi Directed all global marketing and business development for Citi's fastest growing division, Citi Prepaid Services (formerly Ecount). Led the effort to rebrand the company to Citi Prepaid Services following Ecount's acquisition in 2007. Developed marketing strategies to support the company's 60% YOY growth. From July 2009 to December 2010 (1 year 6 months) Greater Philadelphia AreaDirector Of Marketing @ Ecount (1997-2007) The recognized leader in the corporate prepaid card industry, Ecount helped shift millions of corporate payments from paper checks to branded, high-impact prepaid cards. Upon its sale to Citi in 2007, Ecount had developed a multi-lingual, multi-currency platform, and was issuing more than 40MM cards and over $4B per year to nearly 2,000 clients across 4 continents. From June 2008 to June 2009 (1 year 1 month) Greater Philadelphia AreaAccount Supervisor | GSK, VF Brands, New Business Development @ Arnold Worldwide GlaxoSmithKline (alli):• Developed 360 marketing communications plan to increase Brand familiarity and drive trial during product’s launch year, with particular emphasis on peak weight loss seasons• Guided creative process in order to ensure proper execution of Brand objectives• Managed multi-million dollar production and media budgets➢ 70% brand awareness; strongest unaided awareness of any OTC pill➢ 2 million+ users➢ $8MM sales per week; $155MM during first 5 weeks on shelf➢ #1 GSK Consumer Healthcare Brand➢ #7 over the counter product in the US➢ Ad Age Top 50 MarketerLee Jeans (VF Brands):• Pitched and won the business in January 2006• Led marketing strategy to re-ignite Brand with a dated image, in a highly congested category with a single voice• Used key consumer insights and competitive intelligence to influence communications platform; obtaining market share from Levi’s was key to success➢ Lee Jeans experienced growth for the first time in 5 years➢ Gained market share at the National Chain level; surpassed Levi’s sales for the first time➢ 43% increase in unit sales at the market level, exceeding market growth rate of 36.9%➢ Unit sales increased by 53.4% vs. YAG, outperforming the market Other account work: Hasbro Games, Lumene Cosmetics and new business development From November 2005 to June 2008 (2 years 8 months) Greater New York City AreaAccount Manager | Volkswagen of America @ Arnold Worldwide Volkswagen of America:• Developed product positioning, Brand advertising objectives, strategies and tactics to be executed nationally, and delivered to Regional Marketing Managers and Dealer Associations for the launch of the 2005 redesigned VW Jetta and the new Touareg models • Managed Brand’s first dedicated LGBT diversity campaign• Identified impactful media vehicles, consumer insights, Brand partnerships and viral components to drive the effectiveness of the VW Brand Communications Platforms and messaging deliveries• Led consumer insights and competitive intelligence initiatives• Managed related event sponsorship, strategic alliance, and branded entertainment activity, including annual Sundance Film Festival➢ Industry’s #1 recognized tagline “Drivers Wanted”➢ 11 EFFIEs for effectiveness in advertising ➢ #1 Creative Campaign in the world (Gunn Report)➢ Purchase consideration +225%➢ Brand awareness +170%➢ Brand opinion +73% From November 2004 to November 2005 (1 year 1 month) Boston, MAChief Marketing Officer @ Relay Network Relay is a customer engagement platform that offers businesses a new way to communicate with every customer by delivering a personalized, proactive feed of information directly to mobile devices at every critical customer moment. By providing proactive customer service at scale, we’re solving adoption and engagement challenges right down to the specific customer, something that couldn’t be done with software before. For a better way to engage your customers, visit www.relaynetwork.com.For demos, client references, or pricing information, contact us at [email protected] Radnor, PAAssistant Account Manager | Volkswagen of America @ Arnold Worldwide National Brand advertising for Volkswagen of America From November 2003 to November 2004 (1 year 1 month) Boston, MA


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Brie Tascione's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Brie Tascione's Willingness to Change Jobs

Unlikely

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