Strategic, results-driven Marketing Executive who is effective as an individual and even more so when working with and/or leading a team. My skills and experience have made me very effective at strategically providing strong results in all aspects of business. The Traditional Marketing and Digital Marketing strategies I've implemented have been excellent lead generation programs for each...
Strategic, results-driven Marketing Executive who is effective as an individual and even more so when working with and/or leading a team. My skills and experience have made me very effective at strategically providing strong results in all aspects of business. The Traditional Marketing and Digital Marketing strategies I've implemented have been excellent lead generation programs for each company. I help companies continue to grow at an exceptional rate while doing it with the most cost-effective tactics which consistently hit the target audience. Also, I always put a strong emphasis on nurturing leads and existing clients. By analyzing all facets of the business I was able to maximize efficiency by driving organic traffic, paid traffic, increasing open rates, response rates, and conversion rates as well as eliminate wasteful spending. This helped one company increase ROI year-over-year by up to 15% and another by 19%. The analytical experience and results I have continued to develop since early on in my career can be instrumental to any business. Specialties: • Digital Marketing Programs • Marketing Department Creation or Rebuilds • Integrated Marketing Programs & Strategy • Web Analytics (Google Analytics and Adwords) • Search Engine Optimization (SEO) & Search Engine Marketing (Pay-per-click) • Website Design & Management • A/B Variable Testing • In-Depth Analysis & Reporting (Marketing ROI, Competitive, Budget Analysis, Forecasting, & more) • B2B & B2C Marketing • Email Marketing Campaigns • Event Marketing • Creative Concepts & Execution (Digital & Print) • Sales Support & Enablement • Social Media, Marketing automation • Client Relations • NegotiationClient CMO @ From July 2015 to Present (6 months) Co-Founder/CEO @ • Marketing & Business Analysis for clients to analyze existing/past Marketing/Business trends and success to create actionable Integrated Marketing Strategies • Develop and execute Marketing Plans for clients including all media, budgeting, timing, and an itemized list of tactics to achieve the overall objectives • Design, develop, and manage the creation of clients’ new websites • Create Branding, SEO/PPC, Content, Social Media, Email, and Operational Strategies to make the clients more efficient while growing their business • Handle all Digital Marketing - PPC/SEO/SEM/SMM management, Google AdWords/Analytics Reporting, and A/B Variable Testing • Build and implement Campaigns specific to events, products, and/or services • Strategic development, management and execution of marketing projects; creative design, trafficking all materials to sources, integrating and compiling all Marketing data, and ensuring that data is accurate From 2012 to 2015 (3 years) Greater Philadelphia AreaMarketing Director @ Responsibilities: • Developed a strong brand and brand awareness that encompasses what Wachter, Inc can do to fulfill any company's needs • Strategically planned and implemented the Enterprise Wachter Marketing Plan that I wrote as well as the individual Marketing Plans I wrote specific to each department; All including an itemized budget and timeline • Analyzed the old website and drove the creation of a new one, based on a recommendation plan I wrote detailing education (on what, why, and how), issues, solutions, and a timeframe for completion • Developed and executed Local Business Unit Marketing Plans for each of our 12 LBU's • Worked with our many Partners to create and execute high impact campaigns to increase sales • Created, integrated and compiled all company and advertising data; developed strategic analyses to illustrate the performance of all Marketing tactics for the CEO/Senior Management • Responsible for the overall strategic development, management and execution of all marketing projects; creative design, distributing all materials to the appropriate departments • Strategized, managed, and executed all trade shows Wachter attends, and worked with our Partners to create and implement Show-Specific campaigns in order drive business; this has helped make the company's Event Marketing very profitable • Designed and developed a new branded trade show booth, capable of scaling to 3 sizes to maximize value and life • Created a new process and scheduling structure to open the entire company up to Trade Shows and other events • Developed a new initiative to better manage marketing materials and increase tracking and loss prevention • Effectively developed and managed a team of 2 • Worked within the company at any level to help with any Marketing needs to help support growth From April 2013 to June 2014 (1 year 3 months) Marketing Coordinator/Business Analyst @ • Performed all Business/Financial Analysis for the firm including but not limited to: Cost Analysis, Annual/Monthly Budget Analysis, Annual/Monthly Firm ROI Analysis, Source/Geo/Demo-Based ROI Analysis and Recommendations, Creating Forecasting Models based on historic/present trends • Managed and analyzed all affiliate marketing to produce the most profitable results to increase the firm's overall ROI • Developed and Executed a Marketing Plan for 2012 including all media, budgeting, timing, and an itemized list of tactics to achieve our overall objectives; Working on the Marketing Plan for 2013 • Strong focus on branding and establishing a consistent company identity, strategic planning and implementation of many marketing campaigns • Effectively managed and developed a team of 2 that assisted me in the execution of creative, copy, and content for various projects • Handled all Google Reporting and internal PPC/SEO/SEM/SMM management, as well as reporting on Inside Sales and Prevail Case Management • Responsible for the overall strategic development, management and completion of all marketing projects; creative design, trafficking all materials to all sources, integrating and compiling all advertising data, and ensuring that data is accurate, within legal standards and delivered by requested deadline to the Director of Marketing and President • Worked directly with the President on specialized projects, initial project budgets, estimates and negotiating; also, the initial creative direction on new designs, quality control and final creative approval before trafficking materials out • Assessed vendors’ capabilities and define which are appropriate based upon analysis of firm data • Assisted the Director of Client Services with reporting and analysis on the performance of the Client Service agents, individually and also as a company; make recommendations for staffing, training, and any other need the Director may ask for. From October 2011 to April 2013 (1 year 7 months) Online Media Assistant @ Managed all day-to-day tasks involved with the following: • Assisting in the planning, budgeting, and tracking of various types of campaigns for multiple clients • Pulling data from multiple ad servers to analyze and report on for periods of time ranging from a week to whole campaigns From April 2011 to October 2011 (7 months) Marketing Consultant (Digital/Account Services) @ • Execute Social Media strategies for clients such as building Facebook pages, maintaining those pages with up-to-date content, and refurbishing old Facebook pages • Work closely with the EVP/Creative Director to help build advertising materials through creative writing and design; such as full page magazine ads, email blasts • Perform website analysis and recommend solutions to approving appeal and utility • Researching new and cutting edge ways to market in the digital world From January 2011 to April 2011 (4 months) Associate Account Executive @ As an Associate Account Executive at Star my responsibilities have included (but are not limited to): • Worked directly with the SVP/Account Services in building an identity package for a large client • Account Liaison for the Creative department, tasked with creating orders for materials and tracking those materials in terms of budget, schedule, and requirements to fit client satisfaction • Primary contact person for the Digital team giving directions and parameters for various web banners, the creation of targeted web pages, types of content to be ran on Facebook pages, as well as email blasts. • Compiled research and analysis for multiple clients, from which formed recommendations utilized in Marketing Planning and Budgeting for 2011 • Performed a Competitive Analysis, an Actual vs. Goal Analysis • Worked directly with the VP/Account Director to create and execute various campaigns • Have a strong background in Healthcare in dealing with clients such as Virtua, St. Clare’s, and vir tú From June 2010 to January 2011 (8 months) B.S. @ Stockton University From 2006 to 2010 Brian R. is skilled in: Online Marketing, Integrated Marketing, Social Media, Email Marketing, Web Analytics, Digital Marketing, Online Advertising, Google Adwords, Brand Awareness, Social Media Marketing, Web Design, Marketing Strategy, Google Analytics, Advertising, Facebook
July 2015 to Present
2012 to 2015
Greater Philadelphia Area
April 2013 to June 2014
Law Offices of Eric A. Shore
Marketing Coordinator/Business Analyst
October 2011 to April 2013
Online Media Assistant
April 2011 to October 2011
Idea Lab Marketing
Marketing Consultant (Digital/Account Services)
January 2011 to April 2011
The Star Group
Associate Account Executive
June 2010 to January 2011
What company does Brian R. work for?
Brian R. works for Miles Technologies
What is Brian R.'s role at Miles Technologies?
Brian R. is Client CMO
What industry does Brian R. work in?
Brian R. works in the Marketing and Advertising industry.
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