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Brian Border

Senior Director, Email Marketing

Vice President of Marketing | Marketing Strategy | Performance & Growth Marketing | Professional Speaker

San Francisco, California

Brian Border's Work Experience

Shutterfly, Inc.

Senior Director, Email Marketing

February 2014 to September 2016

Blue Shield of California

Acquisition and Loyalty Marketing Manager

March 2008 to June 2010

Blue Shield of California

Manager, Retention & Loyalty Marketing

November 2006 to March 2008

Brian Border's Education

University of California, Berkeley

Certificate, Marketing

Harvard-Westlake School

Stanford University

BA, Economics, 4-year member of athletic honor roll

Brian Border's Professional Skills Radar Chart

Based on our findings, Brian Border is ...

Community-minded
Inspirational
Initiating

What's on Brian Border's mind?

Based on our findings, Brian Border is ...

50% Left Brained
50% Right Brained

Brian Border's Estimated Salary Range

About Brian Border's Current Company

Shutterfly, Inc.

Led 17-person email marketing team responsible for generating nearly one third of Shutterfly annual revenue. - Developed strategies to drive conversion and long-term customer value across five consumer brands, including flagship Shutterfly brand and Shutterfly subscription service. - Developed annual & quarterly plans and oversaw campaign execution and performance reporting. - Achieved double digit revenue growth every...

Frequently Asked Questions about Brian Border

What company does Brian Border work for?

Brian Border works for Shutterfly, Inc.


What is Brian Border's role at Shutterfly, Inc.?

Brian Border is Senior Director, Email Marketing


What is Brian Border's personal email address?

Brian Border's personal email addresses are and b****[email protected] and b****[email protected]


What is Brian Border's business email address?

Brian Border's business email addresses are b****[email protected], and b****[email protected]


What is Brian Border's Phone Number?

Brian Border's phone (213) ***-*178


What industry does Brian Border work in?

Brian Border works in the Retail industry.


Who are Brian Border's colleagues?

Brian Border's colleagues are Guy Langford-Lee, Denis Uraganov, John A., Kevin Postlewaite, Rich Yang, Bryce Fitzsimons, Kayla Parker, Vivian Killin, Brian Dowe, and Marc Frochtzweig


About Brian Border

📖 Summary

Senior Director, Email Marketing @ Shutterfly, Inc. Led 17-person email marketing team responsible for generating nearly one third of Shutterfly annual revenue. - Developed strategies to drive conversion and long-term customer value across five consumer brands, including flagship Shutterfly brand and Shutterfly subscription service. - Developed annual & quarterly plans and oversaw campaign execution and performance reporting. - Achieved double digit revenue growth every year through managing and optimizing 300+ email campaigns. From February 2014 to September 2016 (2 years 8 months) Acquisition and Loyalty Marketing Manager @ Blue Shield of California Managed 4-person team tasked with generating new sales leads and increasing customer retention within senior and family segments (B2C). - Leveraged direct mail, email, search, SEO, micro sites, TV, print, outdoor and events. - Partnered with agencies and internal teams to develop targeting, media mix, testing, and creative strategies. - Exceeded prior year lead volume by 200% and sales by 130% due to optimizing and scaling direct marketing lead-gen program. From March 2008 to June 2010 (2 years 4 months) Manager, Retention & Loyalty Marketing @ Blue Shield of California Led customer loyalty team targeting individual health care market (B2C). - Developed, executed and measured annual loyalty plans consisting of segmentation strategies, omni-channel retention campaigns and customer experience optimizations. - Oversaw consumer research studies and development of customer value algorithms. - Produced award-winning retention and loyalty campaigns that achieved retention lifts of up to 15% and a 2:1 ROI. - Recognized by CEO for revamping new customer onboarding experience, driving major improvements to brand satisfaction. From November 2006 to March 2008 (1 year 5 months) Business Process Consultant @ Accenture Partnered with clients to develop targeted digital strategies, design more impactful customer experiences and optimize customer-facing technologies. - Clients included Compaq Computers, JD Edwards, Blue Cross Blue Shield and U.S. Postal Service. From September 1995 to January 2000 (4 years 5 months) Vice President - Growth Marketing @ Shutterfly, Inc. Led cross-functional strategic initiative to accelerate business growth through designing and scaling data-driven targeted marketing programs.- Implemented personalized customer experiences across key touch points (site, app, email, direct mail, social and display).- Managed KPI dashboard and provide regular briefings to executive leadership and CEO.- Achieved 2% overall lift in corporate revenue in 2018 (exceeding target). - Generated up to 10-20% in individual-program revenue lifts by applying learnings from 45 targeted marketing tests. From April 2018 to August 2019 (1 year 5 months) Vice President - Email, Direct Mail and Marketing Technology @ Shutterfly, Inc. Led 45-person team responsible for delivering customer acquisition and retention via email and direct mail. - Supervised email and DM channel teams, along with analytics, operations and platform development functions. - Oversaw strategic planning, campaign execution and performance analysis. - Managed annual program budget of $25M. - Generated several billion customer touches annually, accounting for nearly half of Shutterfly revenue. - Grew revenue contribution from email and direct mail by an average of 15% in successive years. From September 2016 to April 2018 (1 year 8 months) Director, Email Marketing @ Shutterfly, Inc. From March 2012 to February 2014 (2 years) Senior Manager - CRM, Social & Loyalty Marketing @ Eastman Kodak Company (Kodak Gallery) Developed and implemented omni-channel marketing programs across email, social and site to maximize short-term revenue while growing long-term brand loyalty. - Partnered with agencies and internal teams to design programs, build technical capabilities and launch campaigns. - Realized YoY gains of 7x in revenue and 4x in engagement from building and scaling comprehensive social marketing program across Facebook and other channels. - Successfully launched cross-channel loyalty pilot program. From June 2010 to March 2012 (1 year 10 months) Associate Manager, Retention & Loyalty Marketing @ Blue Shield of California From January 2005 to November 2006 (1 year 11 months) Brand Marketing Project Manager @ Blue Shield of California - Re-launched two Blue Shield wellness products by developing new product naming, brand positioning, and go-to-market strategies. - Led the design, development and company-wide roll out of a marketing communications application to create more coordinated customer experiences across all consumer touch points. From March 2004 to January 2005 (11 months) Marketing Strategy Consultant @ Peppers & Rogers Group Designed strategies to help clients strengthen customer relationships via more targeted interactions across digital and offline channels. - Developed recommendations for enhancing customer profiles, defining strategic customer segments and differentiating interactions across segments. - Clients included Nike, HP, IBM, Jaguar and Amgen. From February 2000 to October 2003 (3 years 9 months) Vice President of Marketing @ Education.com Oversee 15-person marketing organization responsible for driving awareness, trial, conversion and retention of our 25M+ members and subscribers. - Develop integrated strategies across paid, SEO, email, social and content marketing programs.- Have grown site traffic by 20% and revenue by 46% over 4-month period following sustained period of flat company growth.- Have increased paid channel revenue by 3x (at an improved ROAS), average search rankings by 17% and email campaign conversions by up to 80%.- Manage $10M+ annual budget.- Serve on executive leadership team, leading company-wide performance assessments and developing organizational strategy in partnership with CEO and cross-functional leaders. From August 2019 to July 2020 (1 year) San Mateo, CAHead of Brand and Retention Marketing @ JustAnswer San Francisco, California, United States


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In a nutshell

Brian Border's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Brian Border's Willingness to Change Jobs

Unlikely

Likely

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Brian Border's Social Media Links

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