• Proven history (12 years+) of enterprise marketing technology + software + start-ups. Extensive F500 account management & sales experience, increasing revenue and market share for digital startups, through excellence in client relationship, strategic planning, & project execution while building and demonstrating leadership roles within team environments; I'm passionate about digital marketing and building high growth start ups
• Forward thinking and creative expert in business strategy and development; long term vision development, short term strategy, and helping clients to achieve their business goals, and then execute those visions.
Specialties: DigTech Start-ups, Digital Strategy,Web Analytics, Inbound Marketing, Mobile, Social & Cross Multi-Channel Strategy, eCommerce, mCommerce, SEO/PPC, Building Strategic Customer Success & Sales Teams, Content Marketing.
Director, Strategic Accounts West @ The Conductor Searchlight platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, social/mobile/local, and content marketing into a powerful acquisition method resulting in meaningful traffic & revenue increases. From September 2014 to Present (1 year 4 months) San Francisco Bay AreaDirector, Strategic Accounts @ Conductor is the undisputed leader of web presence management, inspiring marketers to break their addiction to paid media and create great consumer experiences through digital marketing. The Conductor Searchlight platform transforms a brand’s web presence in ‘unpaid’ channels, like organic search, content and social, into a powerful acquisition method resulting in meaningful traffic & revenue increases. The technology gathers data from the web to deliver insight into where a brand’s content is getting discovered, how their competition is being found and the playbook needed to win the ‘unpaid’ media war. Conductors’ 500+ customers include global brands like Citibank and FedEx, emerging leaders like Ancestry.com and LivingSocial, and leading agencies like iProspect & Razorfish.
Conductor is #38 on Inc. Magazine’s Fasting Growing Private Companies list and named by both Fortune Magazine and Crain’s Best Places to Work In America. Visit Conductor at www.conductor.com or on Twitter @conductor. From September 2012 to Present (3 years 4 months) Greater New York City AreaSr. Account Director @ Usablenet offers the leading technological platform for transforming and optimizing web content.
• Advised and delivered on the Enterprise business needs for many global F1000 partners, including Sprint, Amtrak, LL Bean, Nissan and Virgin Mobile, for Usablenet cloud based mobile, social, application and multi-channel platform solution;
• Strengthened the company’s long-term sustainability by negotiating and closing over $1.5 million of revenue opportunities in 2011 through partner expansion, new subsidiary development, increased functionality, and renewal of contracts, including multi-year contracts.
• Finished 2011 at 105% of targets. Ranked #5 out of 40 Account Managers globally, won the 2011 largest sale award for account management.
• Lead and develop mobile & digital strategy across multiple platforms for clients, helping them successfully build profitable, long-term relationships with their customers via multi-channel digital experiences
• Demonstrated outstanding leadership including coordination of team members, high profile projects, clients, strategic and technical resources
• Associate Team Lead, supporting 6 or more Account Managers on meetings, proposal creation, demonstrations, forecasting. Leads training segments for Usablenet. Service divisions revenue forecast, critical client execution items, and departmental objectives. From August 2010 to August 2012 (2 years 1 month) Greater New York City AreaEnterprise Account Manager @ •Worked with our Enterprise, Strategic Accounts.
•Provide consultative approach, Account Planning and Account Management with a strong emphasis on driving results by implementing advanced software solutions.
•Sell a portfolio of software solutions including Advanced Analytical Software Solutions, Virtual Software , Cloud Computing Solutions, and Business Intelligence.
•Grow and defend the company’s Strategic Accounts, develop new business units within existing accounts, and grow revenue within named account division. From November 2009 to August 2010 (10 months) Greater New York City AreaSr. Account Manager @ Advise enterprise clients on the purchasing of advanced software solutions by strategically guiding them to customized approaches that reduce operating costs, improves inefficiencies, & power better insights.
•Consistently exceeded company sales goals and quotas. Finished 2008 at 190% of plan with
2 million in quota retirement. Finished 2009 at 140% of plan over 1.4 Million in sales.
•Lead the Northeast branches in new revenue (new clients) over my 4 years.
•Strong vertical solution selling with an analytical focus
•Train new reps in strategic company plans for achieving sales goals & 4 step selling process From January 2004 to November 2009 (5 years 11 months) Co-Founder, Managing Partner @ •EBIDZ solutions made it easy to list, sell, ship, and store all your items for sale on Ebay. Grew to one of the largest fully managed store fronts on Ebay.
•Develop Sales/Marketing for in store, partners and franchises.
•Managed business from inception to over 1 million in yearly sales, grew to 7 locations with 12 total employees, and 3 franchise locations.
•Developed business plan to seek Angel Investment. From January 2003 to January 2007 (4 years 1 month) Regional Channel Manager @ Advise our indirect sales channel/stores on new products, promotions, and new selling strategies Improved Territory purchasing by 30% From January 2003 to January 2004 (1 year 1 month) Account Manager, Enterprise @ •Manage high profile accounts with activation's greater than 1000.
•Train, and up sell into accounts on new products, and applications. From January 2000 to January 2003 (3 years 1 month)
Mass Communication/Media Studies @ Bergen College Brett Kohn is skilled in: E-commerce, Strategic Planning, Digital Marketing, SaaS, Solution Selling, Start-ups, Account Management, Sales Management, Mobile Technology, Web Analytics, Mobile Internet, Enterprise Software, Mobile Applications, CRM, Key Account Management
Websites:
http://www.conductor.com