Professional with 11 years of experience in companies such as Bosch, DPaschoal, Rhodia, Telefonica and Unibanco, having acquired and developed experiences and qualifications such as: - management and restructuring areas such as Customer Trade Marketing and Marketing with more strategic aspects, through more structured processes of analysis, information and even strategic planning involving several areas of the organization, and especially sales; - implementation and management of Competitive and Market Intelligence areas into companies from the automotive segment and focused into aftermarket business, having structured and generated knowledge on strategic, tactical and operational levels, as well as impacts on light, commercial, agricultural and two wheelers businesses; - implementation and management of Market Expansion and Business Modeling areas and concepts, being the driver and enabler of growth management and channel, companies and businesses development;  implementation, management and planning of studies and market research with expertise in quantitative and qualitative aspects, getting results with direct impact on the business, including through focus groups with customers; - development of actions and projects related to CRM concepts (Customer Relationship Management), Data Mining, Data Base Marketing (DBM), customer and market segmentation, generating intelligence for the commercial and marketing areas to effect actions, projects and create proposals with appropriated and specific values for each kind of customer; - execution and management of strategic, innovation and improvement projects; - deployment of PMI’s (Project Management Institute) project management methodology and project management office (PMO - Project Management Office) in organizations; - participation in various projects related to information technology and systems, acting as developer, system analyst, business analyst and project manager.

Customer Trade Marketing Group Leader - Automotive Aftermarket Division @ Group leader from Customer Trade Marketing area for Automotive Aftermarket Division, managing a staff of 10 employees with 17 product lines, annual revenues around 600 Mio BRL, and having the following duties: ­- responsible for defining and implementing the strategy for all 17 product lines of automotive auto parts (batteries, horns, ignition leads, belts, diesel, discs and drums, hydraulic, friction, brake fluid, rotating machines, comfort, filters, ignition, injection, wiper blades and spark plugs) in light, heavy and two wheels for the Brazilian automotive aftermarket; ­- monitor KPIs (performance indicators) related to the business and define tactical action plans for all product lines and, including, specific part numbers (16.000 in the total portfolio); ­- responsible for decisions regarding sales turnover, profitability, sales planning, preparation of strategic planning, product launches, price positioning, tactical action strategy to boost sales, market visits, monitoring inventory levels and slim fit items, and other actions; ­- interface between market (wholesalers, retails, workshops, sales team) and internal departments (product development, logistics, controlling and back office structures); ­- development of actions, campaigns and customized projects by product line, region, channel or customer, through a strong interface with Competitive and Market Intelligence area and Communications and Marketing area; ­- strategic organization regarding events, fairs and in-person meetings to address portfolio issues, innovation and new products (launches); ­- support to Bosch’s binding concepts programs in second level (retails Varejo InterAção) and third level of the chain (Bosch Service, OAC / RDS stations), through specific actions and strategies by product line. From May 2014 to Present (1 year 8 months) Campinas Area, BrazilCompetitive and Market Intelligence Group Leader - Automotive Aftermarket Division @ Responsible for the implementation of Competitive and Market Intelligence area focused into the Brazilian automotive aftermarket, having the following attributes: ­- monitor the auto parts aftermarket as a whole, assisting the board in taking decisions based on market share information, imported products, current fleet and market potential; ­- support commercial, marketing and operational areas with the generation of information and knowledge, assisting in strategic, tactical and operational decisions about the business; ­- support the annual strategic planning process; ­- development of specific projects and studies regarding competition, market and customers through the various channels and levels of the automotive aftermarket distribution chain; ­- management of the registration cell area, being responsible for phase in, phase out, substitution and prohibition processes for items related to Latin America; ­- identify market potential of various product lines from light, heavy and two wheels vehicles segments, customer profile, channel and geography; ­- identify market trends for the light, heavy and two wheels vehicles business and segments; ­- map and understand the apparent strategy of key competitors by channel and geography, in matters of business model and leading practices, products and services, pricing, and other promotional activities; ­- monitor and measure the efficiency and effectiveness of actions, campaigns and marketing projects developed, in addition to evaluate their market responsiveness; ­- responsible for maintaining databases and DBM (Data Base Marketing) activities; ­- responsible for relationships and projects within the industry associations and unions; ­- responsible for BIP - Business Improvement Project management helping and supporting the redesigning of the go to market strategy in terms of channels, customers, binding concept programs, trade policy and aspects of marketing; ­- implementation of the CRM system and mobility concept. From September 2011 to April 2014 (2 years 8 months) Market Expansion and Business Modeling Supervisor @ Responsible for the business modeling and market expansion implementation, after a whole restructuring in the entire organization, performing the following duties: ­- analysis of business opportunities in different scenarios and sectors of activity; ­- analysis of companies from DPaschoal’s holding and their various business models within the market; ­- evaluate and propose actions and plans of expansion and market recovery; ­- design models of various business operations for the holding’s enterprises; ­- set physical local, property and structures for new operations implemented; ­- identify opportunities and gaps in the market; ­- generate information and reports regarding the different activities and sectors from DPaschoal’s holding; ­- research for business models and operations for the various actuating and non actuating markets. From February 2011 to September 2011 (8 months) Campinas Area, BrazilMarket Intelligence Supervisor @ Responsible for the implementation of Market Intelligence area at DPaschoal Group, after a restructuring in the Commercial and Marketing Board in June 2009, performing the following duties: ­- monitor the tyre bussiness as a whole, assisting the board in taking decisions based on market share information, imported products, current fleet and market potential; ­- support commercial, marketing and operational areas with the generation of information and knowledge, assisting in strategic, tactical and operational decisions about the business; ­- support the development of institutional and promotional marketing for the auto parts aftermarket; ­- support the annual strategic planning process; ­- coordination of studies, researches and focus groups within consumers and customers, establishing goals and implications for business; ­- development of specific projects and studies regarding competition, market and customers; ­- identify the market potential of various product lines from light, heavy and two wheels vehicles segments, customer profile, channel and geography; ­- identify market trends for the light and heavy vehicles business and segments; ­- price management and monitor of the main products sold by the company, assisting the sales and marketing areas in negotiations with suppliers; ­- map and understand the apparent strategy of key competitors by channel and geography, in matters of business model and leading practices, products and services, pricing, and other promotional activities; ­- monitor and measure the efficiency and effectiveness of actions, campaigns and marketing projects developed, in addition to evaluate their market responsiveness; ­- responsible for market research and the management of the geomarketing tool, supporting the processes of growth, change and closure of own and accredited business units; ­- responsible for generating knowledge about the customer and their value to the business. From July 2009 to July 2011 (2 years 1 month) Campinas Area, BrazilMarketing Supervisor @ Responsible to restructure DPaschoal’s Marketing area through the creation, development and management of resources and tools of the marketing mix to support business (light and heavy vehicles segments) with the goal of building image, results and customer loyalty, based on the following assignments: ­- assistance and support to the Organizational Development area, through internal actions, campaigns, communications and projects for the entire organization; ­- coordination of researches within the clients, customers and suppliers; ­- definition and adequacy of the company's budget to be used for programs and advertising campaigns; ­- development of a marketing plan bases on the guidelines of the annual strategic planning; ­- management and execution of strategic marketing projects such as: “Economia Verde” (institutional aspects related to sustainability), “DPaschoal Auto Esporte” evolving Rede Globo, “Pedro Trucão & DPaschoal na Rádio Globo” for truck drivers target; ­- database management regarding systems related to customers, such as SAC and CRM; ­- DPaschoal.com website management; ­- management of marketing and advertising agencies, press office and public relations; ­- contract management of actors, vendors and partners; ­- participation in commercial projects with suppliers and partners, such as Goodyear, Cofap, and TRW Varga; ­- responsible for launching new products and services and, also, the extension of product lines in the actual portfolio; ­- responsible for the management, implementation and decision-taking regarding the POS (point of sales) with sales deficit, through a research methodology in administration, sales, marketing, people and technical areas; ­- responsible for the commercial communication regarding the light and heavy vehicles segments; ­- responsible for developing marketing tools and communication materials from the light and heavy vehicles segments, as well as the own and accredited DPaschoal’s POS (point of sales). From July 2008 to June 2009 (1 year) Campinas Area, BrazilSenior Trainee @ Participation of senior trainee’s program from DPaschoal Group, needing an specialization and some work experience, getting to know all the enterprises and segments from the holding, acquiring a strategic, tactical and operation vision through the job rotation concept within all enterprises’ boards, following the business areas’ managers, proposing and executing activities and projects such as: - creation, execution, measurement and control of actions and marketing relationship campaigns, making profits of BRL $ 50,000.00; ­- creation of documents, patterns and procedures for an effective project management process, based on the knowledge areas and processes of the PMBoK (Project Management Body of Knowledge); ­- management and execution of a CRM (Customer Relationship Management) project, focusing on marketing segmentation regarding retail customers (individuals or retail stores); ­- management and execution of a project to redesign a methodology for analyzing situations and making decisions based on Kepner Tregoe method; ­- management and execution of a project to reestructure AutoZ’s website business model; ­- management and execution of a project to create and structure a corporate card, to be offered for corporate clients (business partner), adding benefits and advantages to these companies, as well as to its employees and DPaschoal; ­- management and execution of a project with the purpose to create and structure a methodology to identify the facts, problems and opportunities of POS (point of sales) with low performance; ­- surveying and mapping of information models from DPaschoal Group’s .COM websites, focusing on 2.0 business models, business forms and technologies; ­- several studies regarding customers database, adding intelligence to the commercial and marketing areas; ­- participation in a project to review the criteria for costs allocation on POS (point of sales). From February 2007 to June 2008 (1 year 5 months) Campinas Area, BrazilModeling Marketing Analyst @ During the period on Channels and Marketing Board from Unibanco, the following tasks were performed, related to customer segmentation, market and business models: ­- conduction of specific studies and development of CRM projects within the business areas; ­- actions regarding data base marketing (DBM) and data mining, with the purpose to extract information and generate knowledge from clients data base, transformed into intelligence and assisting to take decisions; ­- creation of statistical models for the optimization of marketing activities; ­- development of statistical models, including variable selection, estimation, validation and documentation; ­- maintenance of statistical models library through constant validations; ­- modeling of business processes from consumer companies (Unicard, Fininvest and Hipercard); ­- completion and execution of several statistical models. From September 2006 to February 2007 (6 months) São Paulo Area, BrazilFull Systems Analyst (Project Manager) @ ­­- auditing, analysis and monitoring of SLA's (Service Level Agreement) regarding the software factories (Accenture, Consoft, EDS and IBM); ­- development of constant improvements and creation of new controls regarding the system development workflow, standards-based Telefonica LATAM; ­- development of constant improvements and creation of new activities and steps regarding the area; ­- management of project schedules and resource availability for the software factories; ­- allocation and release management regarding the funds and recourses for I.T. projects; ­- clients’ expectations management, informing deadlines, risks and possible problems during the development stages of the I.T. projects; ­- I.T. project managament, monitoring the activities and steps, deadline, risks and eventual conflicts/problems within the customer areas and software factories; ­- mapping and process design for system development workflow; ­- deadline negotiation and planning for each stage of development, evolving the software factories and internal areas; ­- organization and conduction of a weekly meeting, evolving system development and clients areas, having the purpose to estimate the deadlines for all necessary activities to deliver the pending projects on portfolio. From January 2006 to September 2006 (9 months) São Paulo Area, BrazilJunior Systems Analyst (Project Manager) @ ­- auditing, analysis and monitoring of SLA's (Service Level Agreement) regarding the software factories (Accenture, Consoft, EDS and IBM); ­- development of constant improvements and creation of new controls regarding the system development workflow, standards-based Telefonica LATAM; ­- development of constant improvements and creation of new activities and steps regarding the area; ­- management of project schedules and resource availability for the software factories; ­- allocation and release management regarding the funds and recourses for I.T. projects; ­- clients’ expectations management, informing deadlines, risks and possible problems during the development stages of the I.T. projects; ­- I.T. project managament, monitoring the activities and steps, deadline, risks and eventual conflicts/problems within the customer areas and software factories; ­- mapping and process design for system development workflow; ­- deadline negotiation and planning for each stage of development, evolving the software factories and internal areas; ­- organization and conduction of a weekly meeting, evolving system development and clients areas, having the purpose to estimate the deadlines for all necessary activities to deliver the pending projects on portfolio. From July 2005 to December 2005 (6 months) São Paulo Area, BrazilTrainee @ - knowledge of Organization and Process Information Systems Vice Presidency, through visits, lectures, courses and obtaining an apprenticeship of all the management and superintendence areas; - member of an organizational internal clime committee of Organization and Process Information Systems Vice Presidency; - knowledge disseminator of the e-learning tool; - member of the responsible team for creating and structuring the area of planning and control of IT projects, having duties similar to that of a PMO (Project Management Office). From January 2005 to June 2005 (6 months) Intern @ ­- application development in some programming languages ​​(ASP, HTML, JavaScript and Visual Basic); - use of Business Intelligence tools (Business Objects and inSight) to build some applications and reports for the areas of business decisions; - acting as a systems analyst and SAP analyst, identifying the business needs of the areas. From January 2004 to December 2004 (1 year) Campinas Area, Brazil

MBA, Marketing @ Fundação Getulio Vargas From 2009 to 2011 Specialization, Project Management - PMI Methodology @ Faculdade Impacta de Tecnologia da Informação From 2006 to 2007 Specialization, Statistical Modeling @ Universidade Estadual de Campinas From 2006 to 2007 Graduation, Computer Science @ UNICAMP - Universidade Estadual de Campinas From 2001 to 2004 Breno Cavalcanti is skilled in: Gerenciamento de Projetos (Metodologia PMI), Gestão de Pessoas, Linguagens e Técnicas de Programação, Capacidade Analítica, Segmentação de Mercado, Análises e Técnicas de Clusterização, Pesquisas de Mercado, Inteligência Competitiva, Gestão de Pricing, Automotive, CRM, Market Research, Negotiation, Business Strategy, Strategic Planning