Brandon Potter's Email Addresses & Phone Numbers

A SENIOR PRODUCT MANAGEMENT EXECUTIVE with extensive experience in online and mobile product management (ideation to post-launch analysis); agile and waterfall development methodologies; usability testing and digital analytics (AB and MVT testing); and third-party partner and vendor management. Brings a relentless focus to execution and business savvy, leading teams through definition, development and launch of innovative digital...

A SENIOR PRODUCT MANAGEMENT EXECUTIVE with extensive experience in online and mobile product management (ideation to post-launch analysis); agile and waterfall development methodologies; usability testing and digital analytics (AB and MVT testing); and third-party partner and vendor management. Brings a relentless focus to execution and business savvy, leading teams through definition, development and launch of innovative digital products and services. Demonstrates key strengths in understanding customer needs, creating a strong vision and strategy, building intuitive web and mobile user interfaces, as well as working cross-departmentally to ensure collaboration and transparency.VP, Product Management @ Currently leading the Product Management and UI / UX Design teams at Xome, responsible for the vision, strategy and execution across our web and mobile platforms. Buying or selling a home is stressful and can be one of the most expensive, personal and painful transaction experiences in a person’s life. At Xome we've reimagined the real estate experience by creating the first truly digital and integrated way to bring transparency and choice from search and discover to closing the transaction. From August 2015 to Present (5 months) VP, Product Management @ Responsible for Product Management across all Infospace B2C and B2B channels. Providing search monetization solutions across a range of digital businesses, including content publishers, mobile developers, and enterprises seeking to increase engagement and monetization of their audiences. Offering a global partner network a unique and powerful technology solution that programmatically selects results from the leading search engines, then aggregates, filters, and prioritizes those results to provide a comprehensive web and mobile search experience. From August 2014 to July 2015 (1 year) VP, Product Management @ Managed all aspects of product management, strategy and implementation for online and mobile channels. Led department that consisted of 40 Product Managers, Business Analysts and UI/UX Designers to create and build best-in-class digital solutions for mainstream self-directed investors. Oversaw website, mobile and tablet applications, driving product vision, strategy, roadmap planning, development and customer experience through competitive analysis as well as qualitative and quantitative research. Grew ShareBuilder through B2C and B2B channels from start-up to seventh largest brokerage firm in US with over 1.4M customers and $14B in assets under management. Served on the executive governance and investment committees. From 2004 to August 2014 (10 years) Director, Product & Marketing @ Joined ShareBuilder.com during start-up phase, built out initial product strategy, roadmap and requierments. Managed $10M+ budget for outbound customer acquisition advertising campaigns through main portals. Created and managed integrated customer retention and activation programs, including an automated welcome kit, stand-alone and automated email communications as well as cross-sell and up-sell campaigns to the existing customer base. Managed public relations agency to increase awareness and ensure a strong competitive position. Generated positive press in major national and regional media outlets through press releases, media tours, interviews and outreach programs. From 1999 to 2004 (5 years) Director, Marketing @ Managed InterAction Magazine, the key direct marketing vehicle for Sierra On-Line’s entertainment, education and home productivity software line. Launched Family Software Magazine in 1998, creating a new direct marketing vehicle that focused exclusively on sell-through in the education and home productivity software product segment. Managed $4.5M marketing budget, a department of 10 associates and an annual circulation of 4.2 million issues From 1997 to 1999 (2 years) Advertising Manager @ Oversaw advertising sales in Pacific Northwest region for Adobe Magazine as well as national sales sponsorships programs. Only Adobe Magazine Sales Manager to exceed sales goals from 1995 to 1997. From 1993 to 1997 (4 years) Bachelor's Degree, Communications; Minors in Business Administration and History @ Washington State University From 1989 to 1993 Brandon Potter is skilled in: Product Marketing, Product Management, Agile Methodologies, Analytics, Leadership, Customer Experience, Mobile Applications, Internet Banking, Management, User Experience, E-commerce, Strategic Partnerships, Start-ups, Competitive Analysis, Strategy, Mobile Devices