Branding and Marketing Executive
Advertising & Digital Marketing
Strategy, Positioning, and Consumer Insights
Creativity, Innovation, and Leadership
________________________________________
Brad is the President and a Partner of SS+K, an advertising agency that combines a strong mission-based ethic with the edge that comes from working with top marketers. We exist to lead brands through moments of change. Our mission and passion has always been to figure out smart, creative, engaging ways to influence beliefs and behavior, online and off.
This is Brad’s second tour of duty with the firm. He first joined SS+K in 1994 and stayed through 1998. Brad’s areas of focus are business development and marketing, key client relationships, innovation, operations, talent and culture.
Since his return 6 years ago, Brad and his partners have generated year-over-year double-digit growth in revenue and profit and added notable clients including HBO, E*Trade, Starbucks, Wells Fargo, The New Yorker, Fresh Direct, SiriusXM, Jackson Hewitt, Jet.com, JW Marriott, The Bill and Melinda Gates Foundation, and Smile Train among others.
SS+K is probably best known for its award-winning work for HBO GO, Honest Tea, and President Obama's 2008 and 2012 campaigns.
The firm's recent momentum has been punctuated by a host of awards from Cannes Gold and Silver Lions to One Show Pencils.
Brad is currently an Agency Advisory Board member to the Internet Advertising Bureau (IAB). He has spoken about the power of social media and engagement as a keynote speaker at Brazil’s “Mais” Account Planning Conference and on a panel of independent agencies at the Cannes Festival. He was featured in Departures Magazine as one of the advertising industry’s new Mod Men. He’s judged the Clio and Effie Awards, led panels for the IAB and been a guest columnist for Fast Company, Adweek, MediaPost and The Hub.
President + Partner @ In my current role, I oversee the firm's go-to-market strategy, Operations, Business Development/Marketing, Finance and our Executive Leadership Team (ELT). I also serve as the lead partner or 'sponsor' for key strategic client relationships.
I advise management teams from global brands to early startups on how to market in a social world now defined by highly networked, empowered audiences. From August 2008 to Present (7 years 5 months) EVP, Executive Director, Digital @ From April 2006 to August 2008 (2 years 5 months) General Manager @ From July 1999 to April 2006 (6 years 10 months) Director of Business Development @ From July 1998 to July 1999 (1 year 1 month) Senior Associate, Strategic Planner @ From January 1994 to July 1998 (4 years 7 months) Account Management @ From May 1993 to July 1994 (1 year 3 months) Media Planning @ From June 1992 to May 1993 (1 year)
Bradley Kay is skilled in: Advertising, Social Media, Account Management, Creative Direction, Integrated Marketing, Strategy, Digital Strategy, Marketing, Strategic Planning, Operations Management, Creative Development, Digital Marketing, Content Development, Media & Entertainment, Leadership
Websites:
http://www.bradleykay.com,
http://thethirdplace.bradleykay.com,
http://about.me/bradleykay