Senior Planner and Strategist, Mobile @ Horizon Media
Bachelor of Science (BS), Economics @
Sales Engineer @ From June 2015 to Present (5 months) Greater New York City AreaPartner Manager, Platform @ Work with media partners and publications to further develop their own mobile offerings. Specialize in Geo-Targeted products, Audience Amplification, and Audience/Data enhancement of publisher O&O inventory. From October 2014 to May 2015 (8 months) Greater New York City AreaSenior
Sales Engineer @ From June 2015 to Present (5 months) Greater New York City AreaPartner Manager, Platform @ Work with media partners and publications to further develop their own mobile offerings. Specialize in Geo-Targeted products, Audience Amplification, and Audience/Data enhancement of publisher O&O inventory. From October 2014 to May 2015 (8 months) Greater New York City AreaSenior Planner and Strategist, Mobile @ •Lead strategy and planning across full Capital One suite of products including national credit cards, local retail banks, and the relaunch of the new Capital One 360 banking product and banking Cafés.
•Concepted and lead the execution of various new to market mobile campaigns for Capital One in order to champion them as a digitally savvy financial institution.
•In addition to Capital One, lead strategy and planning for HGTV, Travel Channel, Sands Casino, and Lyve.
•Aid in development and negotiation of preferred partner and upfront agreements with various media vendors.
•Continually develop and present mobile education sessions for both clients and the agency to evangelize and familiarize others on the mobile space. From February 2014 to October 2014 (9 months) Greater New York City AreaMobile Media Planner @ •Worked across full portfolio of clients at Horizon Media including The History Channel, A&E, Lifetime, Capital One, Kraft, Ace Hardware, Boars Head, Ruby Tuesdays, Sands Casino, Stanley Steemer, and others.
•Aided in top level strategy for mobile as well as integrated, cross channel medias.
•Third person hired to the mobile division and worked as the only mobile planner in the New York offices for four month while team was being built out.
•One of the leads on the testing and implementation of MediaLets as a preferred adserver for Horizon Media From August 2012 to February 2014 (1 year 7 months) New YorkDigital Media Planner @ •Worked on The History Channel, A&E, and Fuse.
•Planned, activated and managed digital media campaigns on Vikings, Billy on the Street, and Storage Wars.
•Managed Assistant Planners day-to-day and was the main training coach for any new hires to the team.
•Point person for mobile components of digital media buys for The History Channel, Lifetime Networks, and A&E. From July 2012 to August 2012 (2 months) New YorkAssistant Digital Media Planner @ Lifetime
A&E From June 2011 to July 2012 (1 year 2 months) Greater New York City AreaIntern @ Concentrated in both Accounting Planning and Digital Planning
Conducted market and competitor research, aided in campaign management, and developed new marketing campaigns both digital and traditional
Worked with: Corona, Corona Light, Pacifico, Jack-in-the Box, and Health Net
Mass Probiotics, Intern From December 2010 to January 2011 (2 months) Intern @ Interned in both Accounting planning and Digital Planning
Did market, and competitor research, helped mange current campaigns, and aided with the planning of new marketing campaigns both digital and traditional
Worked with such clients as Corona, Corona Light, Pacifico, Jack-in-the Box, and Health Net From June 2010 to August 2010 (3 months)
Economics, Economics, Entrepreneurial Leadership @ Tufts University From 2007 to 2011 Bachelor of Science (BS), Economics @ Tufts University From 2007 to 2011 Bowen Beyer-Johnson is skilled in: Marketing Strategy, Integrated Marketing, Competitive Analysis, Email Marketing, Microsoft Excel, Online Advertising, Marketing, Media Buying, Online Marketing, Analysis, PowerPoint, Microsoft Office, Public Speaking, Market Research, Media Relations, SEM, Mobile Marketing, Facebook, Microsoft Word, comScore, Blogging, Social Media Marketing, Management, Google Adwords, Analytics, Social Media, Digital Marketing, Marketing Research, Research, Entrepreneurship, Start-ups, Marketing Communications, DoubleClick, Interactive Marketing, Sponsorship, Social Networking, Web Analytics, Mobile Devices, Event Planning, Advertising, Digital Strategy, New Media, Digital Media, Media Planning, Strategy, Mobile Advertising, Sales